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Published on August 11, 2021 - 13:00 GMT

Samba TV Launches SambaID to Drive More Efficiency and Transparency in the Advertising Ecosystem

Analytics leader creates opportunity to optimize campaigns for efficiency, effectiveness, and yield while bridging datasets to create new forms of currency SAN FRANCISCO, CA, UNITED STATES, August 11, 2021 /⁨EINPresswire.com⁩/ -- Samba TV, a global leader …

Distribution channels: Media, Advertising & PR, Technology ...

Published on August 10, 2021 - 13:00 GMT

Habitat for Humanity’s CEO Jonathan Reckford Joins Data Axle’s Board of Directors Bolstering Nonprofit Leadership

Reckford’s career accomplishments mirror Data Axle’s strategic commitment to the nonprofit sector, industry-leading data solutions and continual innovation DALLAS, TEXAS, UNITED STATES, August 10, 2021 /⁨EINPresswire.com⁩/ -- After posting record growth …

Distribution channels: Business & Economy, Companies ...

Published on August 9, 2021 - 13:40 GMT

Tatari Upgrades Order Workflow for Streaming & Linear Media Transactions

SAN FRANCISCO, CA, UNITED STATES, August 9, 2021 /⁨EINPresswire.com⁩/ -- Tatari, the leading data and analytics platform for buying and measuring advertising across both linear and streaming TV, today announced a new and improved process for media buyers, …

Distribution channels: Media, Advertising & PR, Technology ...

Published on August 4, 2021 - 12:00 GMT

Enara Health Names Felipe Baytelman as Chief Technology Officer

Serial Entrepreneur’s Appointment Highlights Significant Investment in Revolutionary Tech Platform to Scale Medical Obesity Treatment SAN MATEO, CA, UNITED STATES, August 4, 2021 /⁨EINPresswire.com⁩/ -- Enara Health, a technology-powered personalized …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...

Published on August 3, 2021 - 12:00 GMT

Data Axle Acquires Exact Data, Expanding Leadership in Data Solutions and Services for the SMB Market

Combined company brings together 67 years of successfully delivering data-powered solutions to small and medium-sized businesses DALLAS, TEXAS, UNITED STATES, August 3, 2021 /⁨EINPresswire.com⁩/ -- Data Axle, the leading provider of data, data-driven …

Distribution channels: Business & Economy, Companies ...

Published on August 2, 2021 - 13:30 GMT

Marketer Interest in Search Continues to Surge, Albeit More for SEO Than SEM: Merkle's McLaren, Bombora Company Surge(R)

For the fourth straight week, intent data shows “search engines” are the most-searched topic among brand marketers, according to Bombora Company Surge(R). NEW YORK, NY, UNITED STATES, August 2, 2021 /⁨EINPresswire.com⁩/ -- For the fourth straight week, …

Distribution channels: Business & Economy, Companies ...

Published on July 30, 2021 - 14:01 GMT

Banyan raises $10M to unlock Receipt Data for Financial Institutions and Fintechs

Banyan is the global interchange between banks, fintechs and merchants for SKU data - enables consumers to receive receipts in any app or service they choose NEW YORK, NEW YORK, USA, July 30, 2021 /⁨EINPresswire.com⁩/ -- Banyan, the global platform that …

Distribution channels: Banking, Finance & Investment Industry, IT Industry ...

Published on July 29, 2021 - 13:10 GMT

Making Science Continues Its Focus on the U.S. Market and Appoints Nicola Clark as Vice President U.S.

Nicola Clark, hired to oversee agency growth and client success for the U.S. market. NEW YORK, NY, USA, July 29, 2021 /⁨EINPresswire.com⁩/ -- Making Science, the leader in e-commerce and digital transformation, announced today that Nicola Clark has been …

Distribution channels: Business & Economy, Media, Advertising & PR ...

Published on July 28, 2021 - 14:09 GMT

Conversion Optimization: Brands, Agencies Diverge, Say Merkle's Michael McLaren, Bombora Company Surge(R)

“Conversion rate optimization” had the greatest variance among brands and marketers this week, as measured by Bombora Company Surge(R) NEW YORK, NY, UNITED STATES, July 28, 2021 /⁨EINPresswire.com⁩/ -- “Conversion rate optimization” had the greatest …

Distribution channels: Business & Economy, Companies ...

Published on July 28, 2021 - 13:00 GMT

SAMBA TV ANNOUNCES HIRE OF FORMER DENTSU EXECUTIVE, KRIS MAGEL, AS VICE PRESIDENT AND HEAD OF AGENCY DEVELOPMENT

Tenured Executive Will Spearhead the Adoption of First-Party Data as the Next-Generation Currency for Media Planning and Measurement SAN FRANCISCO, CALIFORNIA, UNITED STATES, July 28, 2021 /⁨EINPresswire.com⁩/ -- Samba TV, a leading global provider of …

Distribution channels: Technology ...

Published on July 27, 2021 - 13:00 GMT

Data Axle Hires Nonprofit Digital Veteran Amy Braiterman

New hire exemplifies the company’s commitment to developing industry-leading omnichannel marketing programs for nonprofit organizations DALLAS, TEXAS, UNITED STATES, July 27, 2021 /⁨EINPresswire.com⁩/ -- Data Axle announced today that it has hired …

Distribution channels: Business & Economy, Companies ...

Published on July 27, 2021 - 12:45 GMT

Prove Wins ‘Best CEOs for Diversity’, ‘Best Leadership Teams’ and ‘Best Career Growth’ in 2021 Comparably Awards

Leading phone-centric identity technology company recognized for diversity, leadership, and career growth opportunities NEW YORK, NY, UNITED STATES, July 27, 2021 /⁨EINPresswire.com⁩/ -- Prove, the modern way of proving identity online with just a phone, …

Distribution channels: Banking, Finance & Investment Industry, Technology ...

Published on July 27, 2021 - 11:00 GMT

Partnerize Expands Integrated Technology Ecosystem with Mobile Commerce Leader, Button

Following period of accelerated mobile growth and rising consumer engagement amid the pandemic, new partnership operationalizes profitable growth for marketers NEW YORK, NEW YORK, UNITED STATES, July 27, 2021 /⁨EINPresswire.com⁩/ -- Partnerize, the global …

Distribution channels: Business & Economy, Companies ...

Published on July 22, 2021 - 13:00 GMT

SAMBA TV ANNOUNCES GLOBAL TV VIEWERSHIP DASHBOARD WITH REAL-TIME RATINGS FOR LOCAL, NATIONAL, AND INTERNATIONAL EVENTS

Launching in the U.S., U.K., Germany and Australia, the Analytics Tool Delivers TV Data with Scale and Accuracy Across Demographic and Geographic Segments SAN FRANCISCO, CA, UNITED STATES, July 22, 2021 /⁨EINPresswire.com⁩/ -- Samba TV, a global leader in …

Distribution channels: Media, Advertising & PR, Technology ...

Published on July 20, 2021 - 14:11 GMT

Myota Announces Additions to Executive Leadership Team - Industry Experts Named to Product & Commercial Leadership Roles

Gabriel Gumbs and David Boewer bring more than three decades of cybersecurity market expertise to next-generation information protection platform provider BLUE BELL, PA, USA, July 20, 2021 /⁨EINPresswire.com⁩/ -- Myota, a next-generation information …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on July 20, 2021 - 12:45 GMT

Prove and Tabula Rasa HealthCare Partner to Optimize Member Engagement

NEW YORK, NY, UNITED STATES, July 20, 2021 /⁨EINPresswire.com⁩/ -- Prove, the leading phone-centric identity provider, today announced an exclusive partnership with Tabula Rasa HealthCare, Inc. (NASDAQ: TRHC), to use Prove’s Fonebook technology to more …

Distribution channels: Healthcare & Pharmaceuticals Industry, Technology ...

Published on July 20, 2021 - 11:00 GMT

Partnerize Launches Exclusive SaaS Integration to Lead Industry on Partner Marketing Recruitment and Activation

Publisher Discovery integrated partnership affords growth marketers access to 3.5 million prospective partnerships and advanced competitive intelligence NEW YORK, UNITED STATES, July 20, 2021 /⁨EINPresswire.com⁩/ -- Partnerize today announced an …

Distribution channels: Business & Economy, Companies ...

Published on July 19, 2021 - 15:11 GMT

Inquiring Brands Want to Know Search, Customer Behavior, Mobile App Automation: : Bombora Company Surge(R), Merkle

Intent data show 'search engines' as the No. 1 trending topic among brands in recent weeks, as measured by Bombora Company Surge(R) NEW YORK, NY , UNITED STATES, July 19, 2021 /⁨EINPresswire.com⁩/ -- “Search engines” was the No. 1 trending topic …

Distribution channels: Business & Economy, Companies ...

Published on July 15, 2021 - 14:42 GMT

Smaato Joins Verve Group, Expanding Both Platforms’ Capabilities

The acquisition boosts both companies’ reach to a combined 2 billion users worldwide SAN FRANCISCO, CALIFORNIA, UNITED STATES, July 15, 2021 /⁨EINPresswire.com⁩/ -- Verve Group, a privacy-first omnichannel ad platform, earlier this week announced the …

Distribution channels: Business & Economy, Media, Advertising & PR ...

Published on July 14, 2021 - 18:26 GMT

Verve Group Acquires Smaato, Securing a Spot as a Top 10 Global Ad Exchange

The acquisition will add to Verve Group’s omnichannel capabilities by connecting to premium publishers across the globe CARLASBAD, CA, USA, July 14, 2021 /⁨EINPresswire.com⁩/ -- Verve Group, a privacy-first omnichannel ad platform, today announced the …

Distribution channels: Banking, Finance & Investment Industry, IT Industry ...