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How to Write a GREAT Press Release

First off, to write a great press release, you have to have something to say that is of interest. We often think we’re writing for the masses, when really the goal is to reach appropriate key audiences – whether it be journalists, the general public, consumers, decision-makers, influencers – or all of the above. But there are certain elements of a press release that should be kept in mind as you write it that will make your news more engaging, readable AND more likely to be reported on, followed, and shared – and that goes for any medium.

Headline and Lead Paragraph

Main Body and Formatting

 Assets and Sharing

Boilerplate, Review, and Contact Information

For information on subjects that are not suitable for a press release, including what constitutes “advertorial” content, please refer to EIN Presswire’s Editorial Guidelines. This document also contains additional guidance on good practice in writing press releases.

Further support in press release writing, search engine optimization and more can be sought through sites offering professional services such as Upwork and Fiverr.

About Press Release Distribution Guide

This Press Release Distribution Guide provided by EIN Presswire is designed for people trying to prepare and distribute press releases. We cover topics necessary for understanding press release distribution processes and developing an effective press release distribution strategy.