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Published on July 26, 2024 - 14:27 GMT

Bombora CEO: Future of B2B Ecosystem Just Got Brighter

Mark Connon says cookie renewal unlocks new potential for brands, publishers and advertisers NEW YORK, NY, UNITED STATES, July 26, 2024 /⁨EINPresswire.com⁩/ -- Following Monday’s announcement that third-party cookies are here to stay, the future looks …

Distribution channels: Business & Economy, IT Industry ...

Published on July 22, 2024 - 13:30 GMT

SoftLedger Announces Strategic Partnership with Valueonshore to Deliver Comprehensive Accounting Solutions

Partnership leverages Valueonshore’s expertise in accounting and SoftLedger’s software for a complete accounting solution for tech and finance companies. PITTSBURGH, PA, USA, July 22, 2024 /⁨EINPresswire.com⁩/ -- SoftLedger, a leading provider of cloud- …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on July 18, 2024 - 13:30 GMT

Odessa Collaborates With J.D. Power ChromeData to Supply Automotive Data to Lenders

VIN data from J.D. Power helps banks and captive lenders determine appropriate advances PHILADELPHIA, PA, UNITED STATES, July 18, 2024 /⁨EINPresswire.com⁩/ -- Auto lenders will now have greater access to high-quality, structured vehicle and model data …

Distribution channels: Automotive Industry, Banking, Finance & Investment Industry ...

Published on July 17, 2024 - 13:57 GMT

Blockboard Appoints Brian Crowell as SVP of Business Development

NEW YORK, NY, UNITED STATES, July 17, 2024 /⁨EINPresswire.com⁩/ -- Blockboard, the outcomes-based programmatic marketing platform, announced that Brian Crowell is joining its team to lead global business development. This important hire comes as Blockboard …

Distribution channels: Consumer Goods, Culture, Society & Lifestyle ...

Published on July 16, 2024 - 03:30 GMT

Tata Motors Finance Goes Live with Odessa

One of India’s leading automotive financiers will further elevate and digitally advance its vehicle leasing business offerings MUMBAI, MAHARASHTRA, INDIA, July 15, 2024 /⁨EINPresswire.com⁩/ -- As part of its tech transformation pursuits, Tata Motors …

Distribution channels: Automotive Industry, Banking, Finance & Investment Industry ...

Published on July 2, 2024 - 16:15 GMT

Blockboard CEO Matt Wasserlauf Explores the Impact of AI on Advertising Performance in PDMI’s Results Magazine

NEW YORK, NY, UNITED STATES, July 2, 2024 /⁨EINPresswire.com⁩/ -- Matt Wasserlauf, CEO of Blockboard, explores the complex role artificial intelligence has to play in advertising in his latest article for PDMI’s Results magazine, titled "AI for …

Distribution channels: Consumer Goods, Culture, Society & Lifestyle ...

Published on June 25, 2024 - 18:32 GMT

Blockboard CEO Matt Wasserlauf Tackles the Double-edged Sword of AI in CTV for Advertising Week

NEW YORK, NY, UNITED STATES, June 25, 2024 /⁨EINPresswire.com⁩/ -- Blockboard CEO Matt Wasserlauf addresses the complexities and potential of AI in connected TV in an article published in Advertising Week. The piece, titled "AI in CTV: How do we …

Distribution channels: Consumer Goods, Media, Advertising & PR ...

Published on June 24, 2024 - 16:46 GMT

Universal Recall Platform Alliance Doubles Number of Signatories

Alliance calling for improvements to slow, inaccurate communications more than doubles in size since launching at end of March WEST HOLLYWOOD, CA, UNITED STATES, June 24, 2024 /⁨EINPresswire.com⁩/ -- Since its launch just three months ago, the Universal …

Distribution channels: Emergency Services, Healthcare & Pharmaceuticals Industry ...

Published on June 20, 2024 - 16:15 GMT

Verve Acquires Jun Group to Scale Premium Mobile Ads and Connected TV for Brands and Agencies

Advertising leader's latest acquisition, valued $185 million (~€170 million), also bolsters digital audio solutions, engaging ad formats and AI optimization NEW YORK, NEW YORK, UNITED STATES, June 20, 2024 /⁨EINPresswire.com⁩/ -- Tapping into …

Distribution channels: Business & Economy, IT Industry ...

Published on June 17, 2024 - 13:00 GMT

Alliant Deploys Above Data’s AI Capabilities To Improve Data Quality and Unlock Revenue Growth Potential

Audience leader automates its classification process to create more efficient data tagging BREWSTER, NY, UNITED STATES, June 17, 2024 /⁨EINPresswire.com⁩/ -- Alliant, the leading data-driven audience company, today announced that it has enlisted Above …

Distribution channels: Media, Advertising & PR, Technology ...

Published on June 17, 2024 - 06:00 GMT

Blockboard Launches BlockAI for Smarter, More Effective CTV Campaigns

Enhanced platform combines blockchain and AI to deliver verified views and combat fraud NEW YORK, NY, UNITED STATES, June 17, 2024 /⁨EINPresswire.com⁩/ -- Blockboard, the outcomes-based programmatic marketing platform, today released BlockAI, the newest …

Distribution channels: Business & Economy, Consumer Goods ...

Published on June 5, 2024 - 11:00 GMT

Phrase Advances Hyperautomation with Next Wave of AI-Powered Localization Enhancements

New releases deliver business value with AI-enhanced language quality, a new GenAI-MT translation engine, Automated Asset Curation, and Phrase Portal upgrades BOSTON, MASS, UNITED STATES, June 5, 2024 /⁨EINPresswire.com⁩/ -- Today Phrase, a world leader …

Distribution channels: Business & Economy, Companies ...

Published on May 22, 2024 - 13:35 GMT

Odessa Taps Fintech Expert Nate Montgomery to Lead Global Sales as Chief Revenue Officer

BNY Mellon veteran bolsters ambitions of leading provider of tech solutions for asset finance PHILADELPHIA, PA, UNITED STATES, May 22, 2024 /⁨EINPresswire.com⁩/ -- Naming BNY Mellon Finance Sales Leader Nate Montgomery its Chief Revenue Officer …

Distribution channels: Automotive Industry, Banking, Finance & Investment Industry ...

Published on May 20, 2024 - 13:30 GMT

Audigent Named One of AdExchanger’s 2024 Programmatic Power Players

NEW YORK, NY, UNITED STATES, May 20, 2024 /⁨EINPresswire.com⁩/ -- Audigent, the leading data activation, curation, and identity platform, is one of the 2024 Programmatic Power Players, according to AdExchanger. This represents a milestone for Audigent as …

Distribution channels: Media, Advertising & PR ...

Published on May 16, 2024 - 19:00 GMT

Tinuiti Introduces Full-funnel Performance For Digital-forward Brands, Unveils New Tech, Bliss Point by Tinuiti

Upleveled Offering Helps Brands Hit Their Marketing “Bliss Point” as Tinuiti Turns 20 NEW YORK, NEW YORK, UNITED STATES, May 16, 2024 /⁨EINPresswire.com⁩/ -- Tinuiti, the largest independent performance marketing agency across Streaming TV, Google, Meta, …

Distribution channels: Business & Economy, Companies ...

Published on May 14, 2024 - 13:30 GMT

Bombora Taps B2B Marketing Expert Putney Cloos as CMO to Spearhead Growth Strategies

Former AmEx VP, Cision CMO brings a history of building profitable, scalable strategies that accelerate revenue NEW YORK, NY, UNITED STATES, May 14, 2024 /⁨EINPresswire.com⁩/ -- Bombora, the leading provider of intent-based B2B marketing data solutions, …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on April 30, 2024 - 17:42 GMT

Blockboard CEO Matt Wasserlauf Discusses Ad Waste and Fraud in ANA

NEW YORK, NY, UNITED STATES, April 30, 2024 /⁨EINPresswire.com⁩/ -- The Association of National Advertisers (ANA) published this week an article by Matt Wasserlauf, CEO of Blockboard, that explores pressing topics of ad waste and fraud as billions are …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...

Published on April 30, 2024 - 14:38 GMT

Fake CTV Content Persists Amid Increased Spending, According to Peer39 CTV Benchmarks Report

Q1 2024 study finds that fake content is up since 2023, while overnight impressions account for up to 15% of all campaign impressions NEW YORK, NY, UNITED STATES, April 30, 2024 /⁨EINPresswire.com⁩/ -- As Connected TV (CTV) ad spending continues to grow, …

Distribution channels: Media, Advertising & PR ...

Published on April 29, 2024 - 11:00 GMT

Verve Group’s ATOM 3.0 brings ID-less, on-device behavioral targeting to 10,000+ apps

NEW YORK, NEW YORK, UNITED STATES, April 29, 2024 /⁨EINPresswire.com⁩/ -- Verve Group today announced the release of ATOM 3.0, its enhanced solution for mobile user addressability. ATOM 3.0 is an industry-first, on-device targeting solution for iOS that …

Distribution channels: Business & Economy, Companies ...

Published on April 26, 2024 - 17:11 GMT

Bombora Earns a Fourth Stevie® Award, Taking Silver for ‘First Party Baseball Events’

Bombora was honored for one of the best Small Budget Marketing Campaigns of the Year NEW YORK, NEW YORK, UNITED STATES, April 26, 2024 /⁨EINPresswire.com⁩/ -- Bombora, the leading provider of intent-based B2B marketing data solutions, today announced that …

Distribution channels: Business & Economy, Companies ...