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Published on June 25, 2024 - 18:32 GMT

Blockboard CEO Matt Wasserlauf Tackles the Double-edged Sword of AI in CTV for Advertising Week

NEW YORK, NY, UNITED STATES, June 25, 2024 /⁨EINPresswire.com⁩/ -- Blockboard CEO Matt Wasserlauf addresses the complexities and potential of AI in connected TV in an article published in Advertising Week. The piece, titled "AI in CTV: How do we …

Distribution channels: Consumer Goods, Media, Advertising & PR ...

Published on June 24, 2024 - 16:46 GMT

Universal Recall Platform Alliance Doubles Number of Signatories

Alliance calling for improvements to slow, inaccurate communications more than doubles in size since launching at end of March WEST HOLLYWOOD, CA, UNITED STATES, June 24, 2024 /⁨EINPresswire.com⁩/ -- Since its launch just three months ago, the Universal …

Distribution channels: Emergency Services, Healthcare & Pharmaceuticals Industry ...

Published on June 20, 2024 - 16:15 GMT

Verve Acquires Jun Group to Scale Premium Mobile Ads and Connected TV for Brands and Agencies

Advertising leader's latest acquisition, valued $185 million (~€170 million), also bolsters digital audio solutions, engaging ad formats and AI optimization NEW YORK, NEW YORK, UNITED STATES, June 20, 2024 /⁨EINPresswire.com⁩/ -- Tapping into …

Distribution channels: Business & Economy, IT Industry ...

Published on June 17, 2024 - 13:00 GMT

Alliant Deploys Above Data’s AI Capabilities To Improve Data Quality and Unlock Revenue Growth Potential

Audience leader automates its classification process to create more efficient data tagging BREWSTER, NY, UNITED STATES, June 17, 2024 /⁨EINPresswire.com⁩/ -- Alliant, the leading data-driven audience company, today announced that it has enlisted Above …

Distribution channels: Media, Advertising & PR, Technology ...

Published on June 17, 2024 - 06:00 GMT

Blockboard Launches BlockAI for Smarter, More Effective CTV Campaigns

Enhanced platform combines blockchain and AI to deliver verified views and combat fraud NEW YORK, NY, UNITED STATES, June 17, 2024 /⁨EINPresswire.com⁩/ -- Blockboard, the outcomes-based programmatic marketing platform, today released BlockAI, the newest …

Distribution channels: Business & Economy, Consumer Goods ...

Published on June 5, 2024 - 11:00 GMT

Phrase Advances Hyperautomation with Next Wave of AI-Powered Localization Enhancements

New releases deliver business value with AI-enhanced language quality, a new GenAI-MT translation engine, Automated Asset Curation, and Phrase Portal upgrades BOSTON, MASS, UNITED STATES, June 5, 2024 /⁨EINPresswire.com⁩/ -- Today Phrase, a world leader …

Distribution channels: Business & Economy, Companies ...

Published on May 22, 2024 - 13:35 GMT

Odessa Taps Fintech Expert Nate Montgomery to Lead Global Sales as Chief Revenue Officer

BNY Mellon veteran bolsters ambitions of leading provider of tech solutions for asset finance PHILADELPHIA, PA, UNITED STATES, May 22, 2024 /⁨EINPresswire.com⁩/ -- Naming BNY Mellon Finance Sales Leader Nate Montgomery its Chief Revenue Officer …

Distribution channels: Automotive Industry, Banking, Finance & Investment Industry ...

Published on May 20, 2024 - 13:30 GMT

Audigent Named One of AdExchanger’s 2024 Programmatic Power Players

NEW YORK, NY, UNITED STATES, May 20, 2024 /⁨EINPresswire.com⁩/ -- Audigent, the leading data activation, curation, and identity platform, is one of the 2024 Programmatic Power Players, according to AdExchanger. This represents a milestone for Audigent as …

Distribution channels: Media, Advertising & PR ...

Published on May 16, 2024 - 19:00 GMT

Tinuiti Introduces Full-funnel Performance For Digital-forward Brands, Unveils New Tech, Bliss Point by Tinuiti

Upleveled Offering Helps Brands Hit Their Marketing “Bliss Point” as Tinuiti Turns 20 NEW YORK, NEW YORK, UNITED STATES, May 16, 2024 /⁨EINPresswire.com⁩/ -- Tinuiti, the largest independent performance marketing agency across Streaming TV, Google, Meta, …

Distribution channels: Business & Economy, Companies ...

Published on May 14, 2024 - 13:30 GMT

Bombora Taps B2B Marketing Expert Putney Cloos as CMO to Spearhead Growth Strategies

Former AmEx VP, Cision CMO brings a history of building profitable, scalable strategies that accelerate revenue NEW YORK, NY, UNITED STATES, May 14, 2024 /⁨EINPresswire.com⁩/ -- Bombora, the leading provider of intent-based B2B marketing data solutions, …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on April 30, 2024 - 17:42 GMT

Blockboard CEO Matt Wasserlauf Discusses Ad Waste and Fraud in ANA

NEW YORK, NY, UNITED STATES, April 30, 2024 /⁨EINPresswire.com⁩/ -- The Association of National Advertisers (ANA) published this week an article by Matt Wasserlauf, CEO of Blockboard, that explores pressing topics of ad waste and fraud as billions are …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...

Published on April 30, 2024 - 14:38 GMT

Fake CTV Content Persists Amid Increased Spending, According to Peer39 CTV Benchmarks Report

Q1 2024 study finds that fake content is up since 2023, while overnight impressions account for up to 15% of all campaign impressions NEW YORK, NY, UNITED STATES, April 30, 2024 /⁨EINPresswire.com⁩/ -- As Connected TV (CTV) ad spending continues to grow, …

Distribution channels: Media, Advertising & PR ...

Published on April 29, 2024 - 11:00 GMT

Verve Group’s ATOM 3.0 brings ID-less, on-device behavioral targeting to 10,000+ apps

NEW YORK, NEW YORK, UNITED STATES, April 29, 2024 /⁨EINPresswire.com⁩/ -- Verve Group today announced the release of ATOM 3.0, its enhanced solution for mobile user addressability. ATOM 3.0 is an industry-first, on-device targeting solution for iOS that …

Distribution channels: Business & Economy, Companies ...

Published on April 26, 2024 - 17:11 GMT

Bombora Earns a Fourth Stevie® Award, Taking Silver for ‘First Party Baseball Events’

Bombora was honored for one of the best Small Budget Marketing Campaigns of the Year NEW YORK, NEW YORK, UNITED STATES, April 26, 2024 /⁨EINPresswire.com⁩/ -- Bombora, the leading provider of intent-based B2B marketing data solutions, today announced that …

Distribution channels: Business & Economy, Companies ...

Published on April 24, 2024 - 13:30 GMT

Odessa Launches Auto Finance Suite: Odessa Auto

Equipment finance leader brings 26 years of innovation to auto finance, beginning with originations PHILADELPHIA, PA, UNITED STATES, April 24, 2024 /⁨EINPresswire.com⁩/ -- Captives, banks and fincos have an exciting new option for auto finance platforms: …

Distribution channels: Automotive Industry, Banking, Finance & Investment Industry ...

Published on April 17, 2024 - 13:30 GMT

Bombora Founder and CEO Moves to Executive Chairmanship, President Becomes New CEO

Founder Erik Matlick brought in Mark Connon for this purpose nearly a year ago, says “It’s time” NEW YORK, NY, UNITED STATES, April 17, 2024 /⁨EINPresswire.com⁩/ -- Having created and grown Bombora to be the leading B2B intent data provider, Bombora …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on April 15, 2024 - 16:30 GMT

Toyota Achieves 94% Ad Awareness with Virtual Product Placement and Virtual Signage Campaign with Mirriad

Grand Highlander Campaign Taps into Mirriad’s Diverse Supplier Marketplace to Reach Key Audiences with AI-Powered Virtual Ads NEW YORK, NEW YORK, UNITED STATES, April 15, 2024 /⁨EINPresswire.com⁩/ -- Mirriad today announced the results of a virtual …

Distribution channels: Automotive Industry, Business & Economy ...

Published on April 10, 2024 - 14:09 GMT

Audigent Enters the Financial Times Fastest-Growing Companies Ranking at #41

Data curation pioneer is the second-fastest-growing advertising technology company on the list NEW YORK, NY, UNITED STATES, April 10, 2024 /⁨EINPresswire.com⁩/ -- Audigent, the leading data activation, curation and identity platform, today announced that …

Distribution channels: Media, Advertising & PR ...

Published on March 28, 2024 - 17:00 GMT

Audigent Announces Breakthrough in Privacy Sandbox, First Data Company To Reach Massive Scale with Interest Groups

Curation pioneer scales Interest Groups across over 1.5 billion Chrome browsers in Privacy Sandbox opening door to robust targeting in Protected Audience API NEW YORK, NY, UNITED STATES, March 28, 2024 /⁨EINPresswire.com⁩/ -- Audigent, the leading data …

Distribution channels: Business & Economy, Companies ...

Published on March 27, 2024 - 17:06 GMT

Bombora is Honored for the Third Consecutive Year, Earning “Most Collaborative Data Partner” and “Data Steward” Awards

Bombora's collaborative approach and data expertise earn two Dick Reed Awards NEW YORK, NEW YORK, UNITED STATES, March 27, 2024 /⁨EINPresswire.com⁩/ -- Bombora, the leading provider of intent-based B2B marketing data solutions, today announced its …

Distribution channels: Business & Economy, Companies ...