Modern public relations has many dimensions, but one that continues to get the spotlight is AI visibility. While earned media coverage remains important for establishing authority, owned content and wire services can provide more consistent opportunities … read more
Press releases have traditionally been treated as distribution tools. A company has something to announce, writes a release, sends it through a wire service, and hopes journalists, industry publications, investors, customers, or other relevant audiences … read more
Writing a pitch is a lot quicker with AI. But when everyone can produce one in seconds, journalists have even more to sift through. How do you get their attention, and reach an audience that will trust your news? Those questions matter whether you’re … read more
Say your company has launched a product that cuts energy use by 30 percent. That’s a claim worth putting in the headline. But the press release needs to supply the evidence behind it. What is the comparison based on? How was the reduction measured? Who … read more
Even the best-written press releases, containing the key elements journalists usually look for, need a way to reach the right audience and a place to land. And that shouldn’t be narrowed down to your website or sending releases and media pitches out into … read more
Artificial intelligence isn’t just being used to write press releases. It has found its way into media pitching. Yet, according to a new report on media pitches from Help a Reporter Out (HARO), most pitches still have a human behind them. Of the more than … read more
Scrolling through social media these days, people often question how much of a video was actually made by a human being. More viewers are now sounding the alarm about clips that carry the telltale signs of being generated solely by AI without any human … read more
A few years ago, it felt like media relations had lost some of its shine. Marketing attention was shifting towards creators, social platforms and channels where impact was easier to measure. PR still mattered, but it was often harder to draw a straight … read more
Those practicing PR have long relied on television and news stories to increase visibility for their clients. But as the digital world created a need for “immediate gratification,” an emerging era of influencer marketing is forcing many PR and marketing … read more
The way people in the United States consume news is changing. More Americans have been turning to social media and video platforms for news. For Don Lemon, once one of the most recognizable faces in primetime television news at CNN, the shift is personal … read more
When a press release leaves your screen, it begins a life you can’t entirely control. It lands in crowded inboxes, appears in search results, gets interpreted by AI and, if it catches the right journalist’s eye, may become a reported story. Nearly … read more
I used to produce about two news stories a day under strict deadlines set by the newsroom. Overwhelmed is fair to say, but the pace was invigorating because of my daily reporting tasks for larger enterprise stories and finding a daily news story to publish … read more
I went from receiving dozens of press releases in my inbox each week, hoping one might help to support my next “breaking” story, to being on the other side of that process. That meant sending what I believe was newsworthy to numerous reporters, hoping they … read more
There’s a new sheriff in town when it comes to online reputation management for professionals, and it’s probably not hard to guess. Artificial intelligence. AI has increasingly become a gatekeeper to professional reputation, meaning people’s expertise and … read more
Artificial intelligence has quickly grown from a helpful tool into something entrepreneurs use to handle work from many different professions. Alex Genadinik says he’s used it to handle tasks from 10 different roles, though he encourages newcomers to begin … read more
No one wants to say it publicly because LinkedIn has become one enormous piece of professional performance art, but the communications job market is brutal right now. Not “a little slow.” Not “more competitive than usual.” Brutal. Every day, I speak with … read more
Originally published by the Forbes Communications Council, this article was written by Jeremy Fields, vice president of corporate development at Newsmatics, which owns EIN Presswire. In today’s media-saturated world, content isn’t optional; it’s oxygen. … read more
It’s tougher to grab an audience’s attention these days amid the constant flow of information on digital platforms. But this new media age has opened up new doors for creators to build massive audiences, produce their own online content and run media … read more
Before we dive into August news, we have a fun fact, especially for our history buffs. You might remember how a theft helped turn Leonardo da Vinci’s Mona Lisa into a global icon, fueled by widespread media coverage. To jog your memory: on Aug. 21, 1911 … read more
If you want to boost your company’s bottom line, Josiah Roche may be the person to call because he has a track record of turning online clicks into profit. As Roche puts it, “I know how to make them money,” a goal many businesses share when they spend … read more
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