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Published on September 10, 2024 - 12:00 GMT

More control drives more data sharing: surprising in-app privacy trends revealed by Verve research

New report highlights increased openness to balancing free content access with data-driven advertising and a need for greater privacy protection, transparency NEW YORK, NEW YORK, UNITED STATES, September 10, 2024 /⁨EINPresswire.com⁩/ -- Research launched …

Distribution channels: Business & Economy, Companies ...

Published on September 3, 2024 - 13:30 GMT

AI Predicts Lease Renewal With 85% Accuracy: Odessa Study

Predicting end-of-lease activity enables businesses to track cash flow, understand what keeps customers around, and market more effectively PHILADELPHIA, PA, UNITED STATES, September 3, 2024 /⁨EINPresswire.com⁩/ -- Businesses can now use Artificial …

Distribution channels: Banking, Finance & Investment Industry, Building & Construction Industry ...

Published on September 3, 2024 - 13:30 GMT

Bombora Advances First-Party Data Capabilities With Next-Generation Identity Resolution

Identifies website visitors, provides exclusive intelligence, and activates data automatically NEW YORK, NY, UNITED STATES, September 3, 2024 /⁨EINPresswire.com⁩/ -- Ninety-seven percent of the traffic to B2B websites is anonymous. Yet these prospects and …

Distribution channels: Business & Economy, Companies ...

Published on August 28, 2024 - 13:29 GMT

Canon Financial Services Enjoys Landmark Year After Switching to Odessa

Upgrading asset finance software enables expansion into new markets PHILADELPHIA, PA, UNITED STATES, August 28, 2024 /⁨EINPresswire.com⁩/ -- Financing companies can’t afford not to upgrade their software. That’s the word from Canon Financial Services, …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on August 15, 2024 - 16:15 GMT

Audigent Makes the Inc. 5000 For Third Consecutive Year, Remaining One of the Fastest-Growing Ad Tech Companies

Data, Identity, and Curation leader is among top quartile of fastest growing private companies in America NEW YORK, NY, UNITED STATES, August 15, 2024 /⁨EINPresswire.com⁩/ -- Inc. revealed this week that Audigent, the leading data identity, curation and …

Distribution channels: Media, Advertising & PR ...

Published on August 15, 2024 - 14:28 GMT

SoftLedger Launches Enhanced Reporting Module

New Module Promises Major Functionality Gains for Multinational Companies PITTSBURGH, PA, USA, August 15, 2024 /⁨EINPresswire.com⁩/ -- Cloud accounting software provider, SoftLedger, today announced the launch of its Enhanced Reporting module. This update …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on August 15, 2024 - 14:00 GMT

Tinuiti and InfoTrust Partner on ‘Privacy-By-Default’ Approach to Reporting, Measuring, Activating 1P Data For Brands

Amid Growing Demand for Consumer Privacy, Tinuiti and InfoTrust Provide Crucial First-Party Data Strategy and Expertise For Reaching Target Audiences NEW YORK, NEW YORK, UNITED STATES, August 15, 2024 /⁨EINPresswire.com⁩/ -- Tinuiti, the largest …

Distribution channels: Business & Economy, Companies ...

Published on August 13, 2024 - 16:14 GMT

Odessa Named to Inc. 5000 List for Fifth Year in a Row

Less than 1% of companies have ever been named to the famous list for five consecutive years PHILADELPHIA, PENNSYLVANIA, UNITED STATES, August 13, 2024 /⁨EINPresswire.com⁩/ -- Odessa, the leading provider of technology solutions for asset finance, …

Distribution channels: Automotive Industry, Banking, Finance & Investment Industry ...

Published on August 13, 2024 - 12:00 GMT

Alliant Prioritizes Data Expertise with New Executive Sales Hires

New additions to the executive sales team punctuate Alliant’s emphasis on a data-centric consultative approach to customers. BREWSTER, NEW YORK, UNITED STATES, August 13, 2024 /⁨EINPresswire.com⁩/ -- Alliant, the leading data-driven audience company, has …

Distribution channels: Business & Economy, Companies ...

Published on August 8, 2024 - 14:00 GMT

In Partnership with Sony Electronics, Tinuiti Announces Initiative to Support Aspiring First-Generation College Students

Tinuiti partnership with non-profit Reality Changers offers students an immersive digital marketing career day followed by paid summer internships at Tinuiti NEW YORK, NEW YORK, UNITED STATES, August 8, 2024 /⁨EINPresswire.com⁩/ -- Tinuiti, the largest …

Distribution channels: Business & Economy, Companies ...

Published on August 7, 2024 - 12:00 GMT

Alliant Partners with Madhive, Providing Local Marketers Access to High-Quality Audiences Optimized for TV

Deterministic data graph brings scale and accuracy to foundational demographic CTV audiences BREWSTER, NEW YORK, USA, August 7, 2024 /⁨EINPresswire.com⁩/ -- Alliant, the leading data-driven audience company, today announced a new partnership with Madhive, …

Distribution channels: Media, Advertising & PR, Technology ...

Published on August 6, 2024 - 17:05 GMT

Blockboard CEO Matt Wasserlauf to Discuss Transforming Digital Advertising at VeeCon

LOS ANGELES, CA, UNITED STATES, August 6, 2024 /⁨EINPresswire.com⁩/ -- Matt Wasserlauf, CEO and Co-Founder of Blockboard, will introduce his "hat trick" approach – an expression for scoring three times in a row – to transforming digital …

Distribution channels: Amusement, Gaming & Casino, Consumer Goods ...

Published on August 6, 2024 - 16:45 GMT

Making Science & the SOPEF Fund Announce $43 Million Investment to Fuel International Digital Marketing & AdTech Growth

Both firms have agreed to expand their investment by up to $21.5 million each to accelerate its international growth in strategic markets for the company. CHICAGO, ILLINOIS, UNITED STATES, August 6, 2024 /⁨EINPresswire.com⁩/ -- Making Science Group S.A. ( …

Distribution channels: Business & Economy, Companies ...

Published on July 30, 2024 - 11:00 GMT

Phrase Launches AI-Led Translation Platform on AWS Marketplace

Availability of Phrase Platform on AWS Marketplace simplifies procurement, enhances global content strategies, accelerates international growth BOSTON, MASS, UNITED STATES, July 30, 2024 /⁨EINPresswire.com⁩/ -- Phrase, a global leader in AI-based …

Distribution channels: Business & Economy, IT Industry ...

Published on July 26, 2024 - 14:27 GMT

Bombora CEO: Future of B2B Ecosystem Just Got Brighter

Mark Connon says cookie renewal unlocks new potential for brands, publishers and advertisers NEW YORK, NY, UNITED STATES, July 26, 2024 /⁨EINPresswire.com⁩/ -- Following Monday’s announcement that third-party cookies are here to stay, the future looks …

Distribution channels: Business & Economy, IT Industry ...

Published on July 22, 2024 - 13:30 GMT

SoftLedger Announces Strategic Partnership with Valueonshore to Deliver Comprehensive Accounting Solutions

Partnership leverages Valueonshore’s expertise in accounting and SoftLedger’s software for a complete accounting solution for tech and finance companies. PITTSBURGH, PA, USA, July 22, 2024 /⁨EINPresswire.com⁩/ -- SoftLedger, a leading provider of cloud- …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on July 18, 2024 - 13:30 GMT

Odessa Collaborates With J.D. Power ChromeData to Supply Automotive Data to Lenders

VIN data from J.D. Power helps banks and captive lenders determine appropriate advances PHILADELPHIA, PA, UNITED STATES, July 18, 2024 /⁨EINPresswire.com⁩/ -- Auto lenders will now have greater access to high-quality, structured vehicle and model data …

Distribution channels: Automotive Industry, Banking, Finance & Investment Industry ...

Published on July 17, 2024 - 13:57 GMT

Blockboard Appoints Brian Crowell as SVP of Business Development

NEW YORK, NY, UNITED STATES, July 17, 2024 /⁨EINPresswire.com⁩/ -- Blockboard, the outcomes-based programmatic marketing platform, announced that Brian Crowell is joining its team to lead global business development. This important hire comes as Blockboard …

Distribution channels: Consumer Goods, Culture, Society & Lifestyle ...

Published on July 16, 2024 - 03:30 GMT

Tata Motors Finance Goes Live with Odessa

One of India’s leading automotive financiers will further elevate and digitally advance its vehicle leasing business offerings MUMBAI, MAHARASHTRA, INDIA, July 15, 2024 /⁨EINPresswire.com⁩/ -- As part of its tech transformation pursuits, Tata Motors …

Distribution channels: Automotive Industry, Banking, Finance & Investment Industry ...

Published on July 2, 2024 - 16:15 GMT

Blockboard CEO Matt Wasserlauf Explores the Impact of AI on Advertising Performance in PDMI’s Results Magazine

NEW YORK, NY, UNITED STATES, July 2, 2024 /⁨EINPresswire.com⁩/ -- Matt Wasserlauf, CEO of Blockboard, explores the complex role artificial intelligence has to play in advertising in his latest article for PDMI’s Results magazine, titled "AI for …

Distribution channels: Consumer Goods, Culture, Society & Lifestyle ...