Cookie Demise Ignites Brand Interest In First-Party Data, Conversion Funnel: Merkle's McLaren, Bombora Company Surge(R)
With the upcoming cookieless and device identity-less future, companies cannot afford to wait for 2023 to improve their first-party data strategy NEW YORK, NY, UNITED STATES, October 12, 2021 /EINPresswire.com/ -- “First-party data” was the most- …