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Published on November 10, 2021 - 15:00 GMT

Upwave and Ibotta Announce Data Integration to Create the First Unified View of Brand Building and Market Share

Partnership to offer marketers a holistic view of brand outcomes and their impact on market share SAN FRANCISCO, CA, UNITED STATES, November 10, 2021 /⁨EINPresswire.com⁩/ -- Marketers will have an easier time connecting their brand investment to impact on …

Distribution channels: Business & Economy, Food & Beverage Industry ...

Published on November 9, 2021 - 13:00 GMT

Audigent and TransUnion Partner to Make Data-Driven, Omnichannel Marketing Accessible

NEW YORK, NEW YORK, UNITED STATES, November 9, 2021 /⁨EINPresswire.com⁩/ -- Audigent, the cookieless identity platform and a leader in curated data & media solutions, unveiled today the launch of new data products through a partnership with TransUnion …

Distribution channels: Media, Advertising & PR ...

Published on November 8, 2021 - 15:00 GMT

Extreme Reach Acquires attikSpace, Expanding Physical & Digital Asset Management Capabilities for Marketers

Creative logistics leader advances mission to provide robust, global, end-to-end omnichannel activation solution for marketers NEW YORK, NY, UNITED STATES, November 8, 2021 /⁨EINPresswire.com⁩/ -- Extreme Reach (ER), the global leader in creative …

Distribution channels: Business & Economy, Companies ...

Published on November 8, 2021 - 13:00 GMT

Data Axle Strengthens Omnichannel Nonprofit Marketing Capabilities with Five Strategic New Hires

Expansion brings deep data-driven strategy and creative capabilities to drive nearly 20% growth for the company’s fast-growing charitable business segment DALLAS, TEXAS, UNITED STATES, November 8, 2021 /⁨EINPresswire.com⁩/ -- Data Axle, the leading …

Distribution channels: Business & Economy, Companies ...

Published on November 5, 2021 - 17:10 GMT

Upwave Launches Portfolio Analytics, the Industry’s First Self-Serve Platform to Automate Cross-Campaign Brand Analytics

Upwave's new capability automatically pulls custom benchmarks with instantaneous metrics to empower publishers and brands with data-informed insights SAN FRANCISCO, CA, UNITED STATES, November 5, 2021 /⁨EINPresswire.com⁩/ -- Measuring multiple brand …

Distribution channels: Consumer Goods, Food & Beverage Industry ...

Published on November 3, 2021 - 20:52 GMT

Datrix Acquires Adapex to Help Publishers Monetize Data in Cookieless Environment

The Datrix Group has acquired Adapex, enabling Adapex’s publishing partners to maximize data-driven revenue via artificial intelligence NEW YORK, NY, UNITED STATES, November 3, 2021 /⁨EINPresswire.com⁩/ -- The Datrix Group has acquired Adapex, enabling …

Distribution channels: Business & Economy, Companies ...

Published on November 3, 2021 - 14:39 GMT

Video Ad Destination Mix Stabilizes Across Channels, According to Extreme Reach Report

CTV maintains largest share of volume; mobile app and mobile web make gains NEW YORK, NEW YORK, UNITED STATES, November 3, 2021 /⁨EINPresswire.com⁩/ -- Video ad impression mix by destination type remains consistent across the ecosystem, according to the …

Distribution channels: Media, Advertising & PR, Technology ...

Published on November 1, 2021 - 17:56 GMT

Made In Becomes First Brand to Reveal Results of Unified ID 2.0 in CTV Campaign Executed by Tatari

DTC brand is first to share ROI using privacy-conscious identifier to plan and measure campaign success in streaming TV environment SAN FRANCISCO, CA, UNITED STATES, November 1, 2021 /⁨EINPresswire.com⁩/ -- Tatari, the leading data and analytics platform …

Distribution channels: Media, Advertising & PR, Technology ...

Published on November 1, 2021 - 13:30 GMT

Adapex Onboards Digital Trends Media Group to Grow Its Programmatic Revenue

Adapex will work closely with the Digital Trends Media Group operations team to implement the Adapex m4 Tech Suite™ NEW YORK, NY, UNITED STATES, November 1, 2021 /⁨EINPresswire.com⁩/ -- Adapex, Inc. (Adapex) will partner with Digital Trends Media Group ( …

Distribution channels: Business & Economy, Companies ...

Published on October 28, 2021 - 11:00 GMT

PARTNERIZE'S PLATFORM AND SERVICE CONTRIBUTIONS RECOGNIZED FOR MULTIPLE INDUSTRY AWARDS

Partnership automation leader enables clients to achieve award-winning campaigns and industry acknowledgement NEW YORK, UNITED STATES, October 28, 2021 /⁨EINPresswire.com⁩/ -- Partnerize today announced its recent recognition of multiple industry awards, …

Distribution channels: Business & Economy, Companies ...

Published on October 27, 2021 - 13:22 GMT

C-Suiters to get Crash Course in ABM from Bombora, Inverta, and TOPO/Gartner

Industry experts to advise what to consider when moving to a unified account-based strategy NEW YORK, NY, UNITED STATES, October 27, 2021 /⁨EINPresswire.com⁩/ -- Account-based marketing works -- when well-executed. According to Gartner research, account- …

Distribution channels: Media, Advertising & PR, Technology ...

Published on October 25, 2021 - 13:15 GMT

Rite Aid Selects WITHIN as Digital Media Agency of Record to Power Online Marketing

WITHIN to construct an integrated media approach to help drug store chain use analytics and full-funnel marketing to improve customer experience. NEW YORK, NEW YORK, UNITED STATES, October 25, 2021 /⁨EINPresswire.com⁩/ -- WITHIN, the world’s first …

Distribution channels: Companies, Consumer Goods ...

Published on October 25, 2021 - 12:57 GMT

Making Science Joins Local Planet as Their Preferred Digital Partner and Continues Global Expansion

Making Science joins the world’s largest independent media agency network as the chosen digital business partner and gains access to 56 agencies in 68 markets. NEW YORK, NEW YORK, UNITED STATES, October 25, 2021 /⁨EINPresswire.com⁩/ -- Making Science, an …

Distribution channels: Business & Economy, Companies ...

Published on October 20, 2021 - 16:30 GMT

Former Samsung Electronics of America Chief of Staff John Hendrick Joins Banyan as Chief Administrative Officer

Hendrick named as the fintech’s newest chief executive will focus on the startup’s day-to-day operations NEW YORK, NEW YORK, UNITED STATES, October 20, 2021 /⁨EINPresswire.com⁩/ -- Banyan, the global interchange for SKU-level receipt data, has added John …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on October 20, 2021 - 13:00 GMT

Verve Group Announces Sameer Sondhi and Ionut Ciobotaru as Co-CEOs

CARLSBAD, CA, UNITED STATES, October 20, 2021 /⁨EINPresswire.com⁩/ -- Verve Group, a global consumer-first advertising suite, today announced that Chief Revenue Officer Sameer Sondhi and Chief Product Officer Ionut Ciobotaru will become the co-CEOs of …

Distribution channels: Business & Economy, Companies ...

Published on October 19, 2021 - 18:49 GMT

Marketers Are Studying Brand Safety, Chatbots: Merkle's McLaren, Bombora Company Surge(R)

Brand and agency marketers are on separate pages, though, when it comes to “mobile app retargeting,” according to Bombora Company Surge(R) NEW YORK, NY, UNITED STATES, October 19, 2021 /⁨EINPresswire.com⁩/ -- By now we know that many of the changes …

Distribution channels: Business & Economy, Companies ...

Published on October 19, 2021 - 18:17 GMT

Audigent Hires Chris Meredith as General Manager, Supply-Side Partnerships

Ad tech veteran with deep supply-side relationships tasked with connecting premium publishers with advertisers NEW YORK, NEW YORK, UNITED STATES, October 19, 2021 /⁨EINPresswire.com⁩/ -- Audigent, the next generation data management and identity platform …

Distribution channels: Business & Economy, Companies ...

Published on October 14, 2021 - 18:13 GMT

AdMonsters and Folio: Announce Top Women in Media Awards

Debra Fleenor, Adapex President and Founder, Honored as Tech Trailblazer NEW YORK, NY, UNITED STATES, October 14, 2021 /⁨EINPresswire.com⁩/ -- Adapex is thrilled to announce that Debra Fleenor, Founder and President, is a 2021 Top Women in Media Honoree …

Distribution channels: Business & Economy, Companies ...

Published on October 12, 2021 - 19:03 GMT

Cookie Demise Ignites Brand Interest In First-Party Data, Conversion Funnel: Merkle's McLaren, Bombora Company Surge(R)

With the upcoming cookieless and device identity-less future, companies cannot afford to wait for 2023 to improve their first-party data strategy NEW YORK, NY, UNITED STATES, October 12, 2021 /⁨EINPresswire.com⁩/ -- “First-party data” was the most- …

Distribution channels: Business & Economy, Companies ...

Published on October 7, 2021 - 20:01 GMT

Verve Group förvärvar Match2One och ger bredare möjligheter för self-service-annonsering

Verve Group åtar sig att öka effektiviteten, transparensen och marknadschefernas kontroll i sina digitala annonskampanjer STOCKHOLM, SWEDEN, October 7, 2021 /⁨EINPresswire.com⁩/ -- Verve Group meddelade förvärvet av Match2One - en lättanvänd plattform för …

Distribution channels: Business & Economy, IT Industry ...