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Published on November 23, 2021 - 15:09 GMT

Banyan Hires MasterCard’s Mike Minelli as EVP of Business Development

Minelli joins the Banyan team to focus on the Banking, Fintech, and Technology partnerships NEW YORK, NEW YORK, USA, November 23, 2021 /⁨EINPresswire.com⁩/ -- Banyan, the global interchange for SKU-level receipt data, has added Mike Minelli as the …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on November 18, 2021 - 19:26 GMT

Aqfer Announces $11 Million Series A Funding Round Led by Resolve Growth Partners

Data Platform Provider to Accelerate Growth with New Hires and Enterprise Development NEW YORK, NEW YORK, UNITED STATES, November 18, 2021 /⁨EINPresswire.com⁩/ -- Aqfer, the next-generation marketing data platform solution, announced today it has …

Distribution channels: Media, Advertising & PR, Technology ...

Published on November 18, 2021 - 15:45 GMT

MediaMath Co-Founder Greg Williams Joins Audigent as President

Former MediaMath, Nielsen and Accenture Executive to Lead Fast Growing Data & Identity Company NEW YORK, NEW YORK, UNITED STATES, November 18, 2021 /⁨EINPresswire.com⁩/ -- Audigent, the leading data activation, curation and identity platform, …

Distribution channels: Media, Advertising & PR, Technology ...

Published on November 18, 2021 - 14:30 GMT

Extreme Reach HR Chief Earns Two ‘Top Women in Media 2021’ Awards

Chief HR Officer Jennifer Wambold recognized by AdMonsters and Cynopsis Media NEW YORK, NY , UNITED STATES, November 18, 2021 /⁨EINPresswire.com⁩/ -- Extreme Reach Chief Human Resources Officer Jennifer Wambold has earned two separate ‘Women in Media’ …

Distribution channels: Business & Economy, Companies ...

Published on November 17, 2021 - 21:04 GMT

The Hot Keyword Among Big Brands Is 'Keywords,' Literally: Merkle's McLaren, Bombora Company Surge(R)

“Keywords” have been climbing the charts among marketers since mid-October, according to Bombora Company Surge(R) NEW YORK, NY, UNITED STATES, November 17, 2021 /⁨EINPresswire.com⁩/ -- “Keywords” have been climbing the charts since mid-October, according …

Distribution channels: Business & Economy, Companies ...

Published on November 17, 2021 - 14:30 GMT

Ad-Tech Software Innovator Hashtag Labs Announces Collaboration with Markets Insider

As it connects great voices and data, Markets Insider calls on novel ad tech platform HTL BID for final touch NEW YORK, NY, UNITED STATES, November 17, 2021 /⁨EINPresswire.com⁩/ -- Hashtag Labs announced today its collaboration with Markets Insider, a …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on November 17, 2021 - 13:32 GMT

Adapex Ranked 262nd Fastest-Growing Company in North America on the 2021 Deloitte Technology Fast 500™

Adapex attributes 497% Revenue Growth to Revolutionary m4 Tech Suite™ NEW YORK, NY, UNITED STATES, November 17, 2021 /⁨EINPresswire.com⁩/ -- Adapex Inc. today announced that it placed #262 on the Deloitte Technology Fast 500™, a ranking of the 500 …

Distribution channels: Business & Economy, Companies ...

Published on November 15, 2021 - 14:01 GMT

Data Axle Unveils The Axle Agency, Leading Clients into Next Era of Audience-Focused, Omnichannel Marketing

Rebrand comes on the heels of more than 40% YoY growth for the company’s well-established strategic agency services DETROIT, MI, UNITED STATES, November 15, 2021 /⁨EINPresswire.com⁩/ -- Data Axle, the leading provider of data, data-driven marketing and …

Distribution channels: Business & Economy, Companies ...

Published on November 10, 2021 - 18:58 GMT

Media Attribution, AIOps Spark New Brand Interest: Merkle's McLaren, Bombora Company Surge(R)

Brands were researching “media attribution” this week — a hot topic for growth marketers, according to Bombora Company Surge(R) NEW YORK, NY, UNITED STATES, November 10, 2021 /⁨EINPresswire.com⁩/ -- Brands were researching “media attribution” this week — …

Distribution channels: Business & Economy, Companies ...

Published on November 10, 2021 - 15:00 GMT

Upwave and Ibotta Announce Data Integration to Create the First Unified View of Brand Building and Market Share

Partnership to offer marketers a holistic view of brand outcomes and their impact on market share SAN FRANCISCO, CA, UNITED STATES, November 10, 2021 /⁨EINPresswire.com⁩/ -- Marketers will have an easier time connecting their brand investment to impact on …

Distribution channels: Business & Economy, Food & Beverage Industry ...

Published on November 9, 2021 - 13:00 GMT

Audigent and TransUnion Partner to Make Data-Driven, Omnichannel Marketing Accessible

NEW YORK, NEW YORK, UNITED STATES, November 9, 2021 /⁨EINPresswire.com⁩/ -- Audigent, the cookieless identity platform and a leader in curated data & media solutions, unveiled today the launch of new data products through a partnership with TransUnion …

Distribution channels: Media, Advertising & PR ...

Published on November 8, 2021 - 15:00 GMT

Extreme Reach Acquires attikSpace, Expanding Physical & Digital Asset Management Capabilities for Marketers

Creative logistics leader advances mission to provide robust, global, end-to-end omnichannel activation solution for marketers NEW YORK, NY, UNITED STATES, November 8, 2021 /⁨EINPresswire.com⁩/ -- Extreme Reach (ER), the global leader in creative …

Distribution channels: Business & Economy, Companies ...

Published on November 8, 2021 - 13:00 GMT

Data Axle Strengthens Omnichannel Nonprofit Marketing Capabilities with Five Strategic New Hires

Expansion brings deep data-driven strategy and creative capabilities to drive nearly 20% growth for the company’s fast-growing charitable business segment DALLAS, TEXAS, UNITED STATES, November 8, 2021 /⁨EINPresswire.com⁩/ -- Data Axle, the leading …

Distribution channels: Business & Economy, Companies ...

Published on November 5, 2021 - 17:10 GMT

Upwave Launches Portfolio Analytics, the Industry’s First Self-Serve Platform to Automate Cross-Campaign Brand Analytics

Upwave's new capability automatically pulls custom benchmarks with instantaneous metrics to empower publishers and brands with data-informed insights SAN FRANCISCO, CA, UNITED STATES, November 5, 2021 /⁨EINPresswire.com⁩/ -- Measuring multiple brand …

Distribution channels: Consumer Goods, Food & Beverage Industry ...

Published on November 3, 2021 - 20:52 GMT

Datrix Acquires Adapex to Help Publishers Monetize Data in Cookieless Environment

The Datrix Group has acquired Adapex, enabling Adapex’s publishing partners to maximize data-driven revenue via artificial intelligence NEW YORK, NY, UNITED STATES, November 3, 2021 /⁨EINPresswire.com⁩/ -- The Datrix Group has acquired Adapex, enabling …

Distribution channels: Business & Economy, Companies ...

Published on November 3, 2021 - 14:39 GMT

Video Ad Destination Mix Stabilizes Across Channels, According to Extreme Reach Report

CTV maintains largest share of volume; mobile app and mobile web make gains NEW YORK, NEW YORK, UNITED STATES, November 3, 2021 /⁨EINPresswire.com⁩/ -- Video ad impression mix by destination type remains consistent across the ecosystem, according to the …

Distribution channels: Media, Advertising & PR, Technology ...

Published on November 1, 2021 - 17:56 GMT

Made In Becomes First Brand to Reveal Results of Unified ID 2.0 in CTV Campaign Executed by Tatari

DTC brand is first to share ROI using privacy-conscious identifier to plan and measure campaign success in streaming TV environment SAN FRANCISCO, CA, UNITED STATES, November 1, 2021 /⁨EINPresswire.com⁩/ -- Tatari, the leading data and analytics platform …

Distribution channels: Media, Advertising & PR, Technology ...

Published on November 1, 2021 - 13:30 GMT

Adapex Onboards Digital Trends Media Group to Grow Its Programmatic Revenue

Adapex will work closely with the Digital Trends Media Group operations team to implement the Adapex m4 Tech Suite™ NEW YORK, NY, UNITED STATES, November 1, 2021 /⁨EINPresswire.com⁩/ -- Adapex, Inc. (Adapex) will partner with Digital Trends Media Group ( …

Distribution channels: Business & Economy, Companies ...

Published on October 28, 2021 - 11:00 GMT

PARTNERIZE'S PLATFORM AND SERVICE CONTRIBUTIONS RECOGNIZED FOR MULTIPLE INDUSTRY AWARDS

Partnership automation leader enables clients to achieve award-winning campaigns and industry acknowledgement NEW YORK, UNITED STATES, October 28, 2021 /⁨EINPresswire.com⁩/ -- Partnerize today announced its recent recognition of multiple industry awards, …

Distribution channels: Business & Economy, Companies ...

Published on October 27, 2021 - 13:22 GMT

C-Suiters to get Crash Course in ABM from Bombora, Inverta, and TOPO/Gartner

Industry experts to advise what to consider when moving to a unified account-based strategy NEW YORK, NY, UNITED STATES, October 27, 2021 /⁨EINPresswire.com⁩/ -- Account-based marketing works -- when well-executed. According to Gartner research, account- …

Distribution channels: Media, Advertising & PR, Technology ...