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Published on December 29, 2021 - 14:15 GMT

SAMBA TV ANNOUNCES HIRE OF ROBERT COON AS CHIEF REVENUE OFFICER

FORMER AMAZON EXEC LED VERTICAL AND PRODUCT SALES ORGANIZATIONS FOR MORE THAN A DECADE SAN FRANCISCO, CA, UNITED STATES, December 29, 2021 /⁨EINPresswire.com⁩/ -- Samba TV, a global leader in omniscreen advertising and analytics, today announced the …

Distribution channels: Media, Advertising & PR, Technology ...

Published on December 23, 2021 - 15:30 GMT

Extreme Reach Launches Universal Creative Identification Standard, Enabling Omnichannel Measurement Globally

Open source standard provides interoperability across global identifiers, uniting measurement of creative resources NEW YORK, NY, UNITED STATES, December 23, 2021 /⁨EINPresswire.com⁩/ -- Marketing ROI is more important to advertisers than ever before, yet …

Distribution channels: Business & Economy, International Organizations ...

Published on December 21, 2021 - 14:30 GMT

Marketers Dig Deep On 'Brand Equity,' 'Predictive Lead Scoring': Merkle's McLaren, Bombora Company Surge®

Intent data also show that agencies have been researching 'dynamic creative' NEW YORK, NY, UNITED STATES, December 21, 2021 /⁨EINPresswire.com⁩/ -- What’s in a brand? Marketers want to know. “Brand equity” has continued to grow in content …

Distribution channels: Business & Economy, Companies ...

Published on December 16, 2021 - 19:00 GMT

Spotify Announces Acquisition of Podcast Technology Platform, Whooshkaa

Broadcast-to-podcast technology will be integrated into Megaphone, unlocking Spotify Audience Network for radio publishers, growing reach for advertisers NEW YORK, NEW YORK, UNITED STATES, December 16, 2021 /⁨EINPresswire.com⁩/ -- Australia-based company’ …

Distribution channels: Amusement, Gaming & Casino, Business & Economy ...

Published on December 15, 2021 - 14:00 GMT

Data Axle Hires LendingTree Veteran Lowell Orelup as CMO of Local Marketing Solutions

Seasoned Performance Marketing Executive Brings Decades of Experience to Drive Growth and Increase Customer Loyalty DALLAS, TEXAS, UNITED STATES, December 15, 2021 /⁨EINPresswire.com⁩/ -- Data Axle, the leading provider of data, data-driven marketing and …

Distribution channels: Business & Economy, Companies ...

Published on December 14, 2021 - 16:57 GMT

Marketer Interest In 'Mixed Reality' Surges: Merkle's McLaren, Bombora Company Surge®

“Demand Planning” was also up this week among brand marketers, according to Bombora Company Surge® NEW YORK, NY, UNITED STATES, December 14, 2021 /⁨EINPresswire.com⁩/ -- “Mixed reality” was the most-consumed topic of the past week by brand marketers, as …

Distribution channels: Business & Economy, Companies ...

Published on December 10, 2021 - 15:16 GMT

Audigent Continues Growth, Bolsters Sales Leadership on Both Coasts

Strengthening its sales team and expanding the reach of its cookieless identity solutions, Audigent broadens its presence from coast-to-coast NEW YORK, NEW YORK, UNITED STATES, December 10, 2021 /⁨EINPresswire.com⁩/ -- Audigent, the leading data …

Distribution channels: Media, Advertising & PR ...

Published on December 10, 2021 - 13:00 GMT

Tatari Launches Creative Library, Automating the Creative Upload Process For TV Advertising

Marketers can now directly upload creative assets to Tatari’s platform and manage them from one central location for air on linear TV or streaming platforms SAN FRANCISCO, CA, UNITED STATES, December 10, 2021 /⁨EINPresswire.com⁩/ -- Tatari, the leading …

Distribution channels: Media, Advertising & PR, Technology ...

Published on December 3, 2021 - 20:00 GMT

Adapex Parent Company DATRIX Now Listed on Euronext Growth Milan

Adapex will integrate Datrix's AI to help publishers simplify and optimize monetization NEW YORK, NY, UNITED STATES, December 3, 2021 /⁨EINPresswire.com⁩/ -- Adapex parent company Datrix began trading on Euronext Growth Milan today, Adapex announced. …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on December 2, 2021 - 11:00 GMT

Data Axle’s New India Center of Excellence Taps Local Talent, Exceeds Growth Expectations in First Year of Operation

Center grows to 100+ employees, focusing on emerging technologies, innovation, modernization and digital transformation to support global client business DALLAS, TEXAS, UNITED STATES, December 2, 2021 /⁨EINPresswire.com⁩/ -- Data Axle, the leading …

Distribution channels: Business & Economy, Companies ...

Published on November 30, 2021 - 15:46 GMT

Why Marketers Are Suddenly Obsessed With Customer Experience & Engagement: Merkle's McLaren, Bombora Company Surge®

Intent data also shows agencies studying up on “visual effects” (VFX), as measured by Bombora Company Surge® NEW YORK, NY, UNITED STATES, November 30, 2021 /⁨EINPresswire.com⁩/ -- This week’s data shows an off-the-charts rise in marketers reading about “ …

Distribution channels: Business & Economy, Companies ...

Published on November 29, 2021 - 18:23 GMT

Bombora Launches Insight Suite, Giving Publishers Full Picture of Website Visitors and B2B Purchase Intent

Leading provider of B2B intent data shows deep profile and intent attributes, unlocking new monetization opportunities for publishers NEW YORK, NY, UNITED STATES, November 29, 2021 /⁨EINPresswire.com⁩/ -- Most internet traffic is anonymous, making it …

Distribution channels: Business & Economy, Companies ...

Published on November 23, 2021 - 16:24 GMT

Tatari Hires Lara McGowan as VP, Product

Former Amazon Product Lead To Oversee Streaming and Linear TV Buying and Measurement Suite of Tools SAN FRANCISCO, CA, UNITED STATES, November 23, 2021 /⁨EINPresswire.com⁩/ -- Tatari, the leading data and analytics platform for buying and measuring …

Distribution channels: Media, Advertising & PR, Technology ...

Published on November 23, 2021 - 15:09 GMT

Banyan Hires MasterCard’s Mike Minelli as EVP of Business Development

Minelli joins the Banyan team to focus on the Banking, Fintech, and Technology partnerships NEW YORK, NEW YORK, USA, November 23, 2021 /⁨EINPresswire.com⁩/ -- Banyan, the global interchange for SKU-level receipt data, has added Mike Minelli as the …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on November 18, 2021 - 19:26 GMT

Aqfer Announces $11 Million Series A Funding Round Led by Resolve Growth Partners

Data Platform Provider to Accelerate Growth with New Hires and Enterprise Development NEW YORK, NEW YORK, UNITED STATES, November 18, 2021 /⁨EINPresswire.com⁩/ -- Aqfer, the next-generation marketing data platform solution, announced today it has …

Distribution channels: Media, Advertising & PR, Technology ...

Published on November 18, 2021 - 15:45 GMT

MediaMath Co-Founder Greg Williams Joins Audigent as President

Former MediaMath, Nielsen and Accenture Executive to Lead Fast Growing Data & Identity Company NEW YORK, NEW YORK, UNITED STATES, November 18, 2021 /⁨EINPresswire.com⁩/ -- Audigent, the leading data activation, curation and identity platform, …

Distribution channels: Media, Advertising & PR, Technology ...

Published on November 18, 2021 - 14:30 GMT

Extreme Reach HR Chief Earns Two ‘Top Women in Media 2021’ Awards

Chief HR Officer Jennifer Wambold recognized by AdMonsters and Cynopsis Media NEW YORK, NY , UNITED STATES, November 18, 2021 /⁨EINPresswire.com⁩/ -- Extreme Reach Chief Human Resources Officer Jennifer Wambold has earned two separate ‘Women in Media’ …

Distribution channels: Business & Economy, Companies ...

Published on November 17, 2021 - 21:04 GMT

The Hot Keyword Among Big Brands Is 'Keywords,' Literally: Merkle's McLaren, Bombora Company Surge(R)

“Keywords” have been climbing the charts among marketers since mid-October, according to Bombora Company Surge(R) NEW YORK, NY, UNITED STATES, November 17, 2021 /⁨EINPresswire.com⁩/ -- “Keywords” have been climbing the charts since mid-October, according …

Distribution channels: Business & Economy, Companies ...

Published on November 17, 2021 - 14:30 GMT

Ad-Tech Software Innovator Hashtag Labs Announces Collaboration with Markets Insider

As it connects great voices and data, Markets Insider calls on novel ad tech platform HTL BID for final touch NEW YORK, NY, UNITED STATES, November 17, 2021 /⁨EINPresswire.com⁩/ -- Hashtag Labs announced today its collaboration with Markets Insider, a …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on November 17, 2021 - 13:32 GMT

Adapex Ranked 262nd Fastest-Growing Company in North America on the 2021 Deloitte Technology Fast 500™

Adapex attributes 497% Revenue Growth to Revolutionary m4 Tech Suite™ NEW YORK, NY, UNITED STATES, November 17, 2021 /⁨EINPresswire.com⁩/ -- Adapex Inc. today announced that it placed #262 on the Deloitte Technology Fast 500™, a ranking of the 500 …

Distribution channels: Business & Economy, Companies ...