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Published on January 14, 2022 - 16:58 GMT

Why Are Marketers Studying Anti-Spam Content?: Merkle's McLaren, Bombora Company Surge®

Research into “podcasting” is also up in 2022, according to intent data NEW YORK, NY, UNITED STATES, January 14, 2022 /⁨EINPresswire.com⁩/ -- New year, same inbox? This one starts with millions of online shoppers noticing a significant uptick in phishing …

Distribution channels: Business & Economy, Companies ...

Published on January 10, 2022 - 18:52 GMT

Unilog Names Adam Cusumano VP of Product Management

Cusumano brings extensive implementation and management experience to strengthen and expand Unilog’s product offerings WAYNE, PA, UNITED STATES, January 10, 2022 /⁨EINPresswire.com⁩/ -- Unilog, a leading provider of powerful, affordable eCommerce …

Distribution channels: Business & Economy, Companies ...

Published on January 10, 2022 - 18:49 GMT

Unilog Appoints Bill Patterson SVP of Marketing to Help Propel Growth

Digital commerce provider continues to expand and innovate with addition of customer-centric marketing leader WAYNE, PA, UNITED STATES, January 10, 2022 /⁨EINPresswire.com⁩/ -- Unilog announced today that Bill Patterson has become its Senior Vice …

Distribution channels: Business & Economy, Electronics Industry ...

Published on January 10, 2022 - 18:36 GMT

'Mail Order' Is Still A Thing, And Interest Is Spiking Among Marketers: Merkle's McLaren, Bombora Company Surge®

“Customer communications” also rose sharply mid-December, according to intent data NEW YORK, NY, UNITED STATES, January 10, 2022 /⁨EINPresswire.com⁩/ -- With the holiday season in full swing, “mail order” was climbing steadily since early November, as …

Distribution channels: Business & Economy, Companies ...

Published on January 6, 2022 - 17:07 GMT

Banyan Bolsters Its Leadership, Adds Former MediaMath Executive Parker Noren as the Fintech’s EVP

Noren named EVP to focus on product strategy as the infrastructure company enters new relationships with major retailers NEW YORK, NEW YORK, USA, January 6, 2022 /⁨EINPresswire.com⁩/ -- Banyan, the global infrastructure for item-level receipt data, has …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on January 3, 2022 - 14:30 GMT

Bombora Places Second in Neutronian’s Beta NQI™ Transparency Ratings

B2B Intent Data Provider Among Category Leaders in MarTech Data Ecosystem NEW YORK, NEW YORK, UNITED STATES, January 3, 2022 /⁨EINPresswire.com⁩/ -- Bombora, the leading provider of B2B Intent data solutions, has placed second overall in Neutronian's …

Distribution channels: Media, Advertising & PR, Technology ...

Published on January 3, 2022 - 14:30 GMT

Audigent Names Gina Cavallo Chief Revenue Officer

LiveRamp’s former Global Managing Director, Agencies, to lead sales for fast-growing data activation, curation and identity company NEW YORK, NEW YORK, UNITED STATES, January 3, 2022 /⁨EINPresswire.com⁩/ -- Audigent, the leading data activation, curation …

Distribution channels: Media, Advertising & PR, Technology ...

Published on December 29, 2021 - 14:15 GMT

SAMBA TV ANNOUNCES HIRE OF ROBERT COON AS CHIEF REVENUE OFFICER

FORMER AMAZON EXEC LED VERTICAL AND PRODUCT SALES ORGANIZATIONS FOR MORE THAN A DECADE SAN FRANCISCO, CA, UNITED STATES, December 29, 2021 /⁨EINPresswire.com⁩/ -- Samba TV, a global leader in omniscreen advertising and analytics, today announced the …

Distribution channels: Media, Advertising & PR, Technology ...

Published on December 23, 2021 - 15:30 GMT

Extreme Reach Launches Universal Creative Identification Standard, Enabling Omnichannel Measurement Globally

Open source standard provides interoperability across global identifiers, uniting measurement of creative resources NEW YORK, NY, UNITED STATES, December 23, 2021 /⁨EINPresswire.com⁩/ -- Marketing ROI is more important to advertisers than ever before, yet …

Distribution channels: Business & Economy, International Organizations ...

Published on December 21, 2021 - 14:30 GMT

Marketers Dig Deep On 'Brand Equity,' 'Predictive Lead Scoring': Merkle's McLaren, Bombora Company Surge®

Intent data also show that agencies have been researching 'dynamic creative' NEW YORK, NY, UNITED STATES, December 21, 2021 /⁨EINPresswire.com⁩/ -- What’s in a brand? Marketers want to know. “Brand equity” has continued to grow in content …

Distribution channels: Business & Economy, Companies ...

Published on December 16, 2021 - 19:00 GMT

Spotify Announces Acquisition of Podcast Technology Platform, Whooshkaa

Broadcast-to-podcast technology will be integrated into Megaphone, unlocking Spotify Audience Network for radio publishers, growing reach for advertisers NEW YORK, NEW YORK, UNITED STATES, December 16, 2021 /⁨EINPresswire.com⁩/ -- Australia-based company’ …

Distribution channels: Amusement, Gaming & Casino, Business & Economy ...

Published on December 15, 2021 - 14:00 GMT

Data Axle Hires LendingTree Veteran Lowell Orelup as CMO of Local Marketing Solutions

Seasoned Performance Marketing Executive Brings Decades of Experience to Drive Growth and Increase Customer Loyalty DALLAS, TEXAS, UNITED STATES, December 15, 2021 /⁨EINPresswire.com⁩/ -- Data Axle, the leading provider of data, data-driven marketing and …

Distribution channels: Business & Economy, Companies ...

Published on December 14, 2021 - 16:57 GMT

Marketer Interest In 'Mixed Reality' Surges: Merkle's McLaren, Bombora Company Surge®

“Demand Planning” was also up this week among brand marketers, according to Bombora Company Surge® NEW YORK, NY, UNITED STATES, December 14, 2021 /⁨EINPresswire.com⁩/ -- “Mixed reality” was the most-consumed topic of the past week by brand marketers, as …

Distribution channels: Business & Economy, Companies ...

Published on December 10, 2021 - 15:16 GMT

Audigent Continues Growth, Bolsters Sales Leadership on Both Coasts

Strengthening its sales team and expanding the reach of its cookieless identity solutions, Audigent broadens its presence from coast-to-coast NEW YORK, NEW YORK, UNITED STATES, December 10, 2021 /⁨EINPresswire.com⁩/ -- Audigent, the leading data …

Distribution channels: Media, Advertising & PR ...

Published on December 10, 2021 - 13:00 GMT

Tatari Launches Creative Library, Automating the Creative Upload Process For TV Advertising

Marketers can now directly upload creative assets to Tatari’s platform and manage them from one central location for air on linear TV or streaming platforms SAN FRANCISCO, CA, UNITED STATES, December 10, 2021 /⁨EINPresswire.com⁩/ -- Tatari, the leading …

Distribution channels: Media, Advertising & PR, Technology ...

Published on December 3, 2021 - 20:00 GMT

Adapex Parent Company DATRIX Now Listed on Euronext Growth Milan

Adapex will integrate Datrix's AI to help publishers simplify and optimize monetization NEW YORK, NY, UNITED STATES, December 3, 2021 /⁨EINPresswire.com⁩/ -- Adapex parent company Datrix began trading on Euronext Growth Milan today, Adapex announced …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on December 2, 2021 - 11:00 GMT

Data Axle’s New India Center of Excellence Taps Local Talent, Exceeds Growth Expectations in First Year of Operation

Center grows to 100+ employees, focusing on emerging technologies, innovation, modernization and digital transformation to support global client business DALLAS, TEXAS, UNITED STATES, December 2, 2021 /⁨EINPresswire.com⁩/ -- Data Axle, the leading …

Distribution channels: Business & Economy, Companies ...

Published on November 30, 2021 - 15:46 GMT

Why Marketers Are Suddenly Obsessed With Customer Experience & Engagement: Merkle's McLaren, Bombora Company Surge®

Intent data also shows agencies studying up on “visual effects” (VFX), as measured by Bombora Company Surge® NEW YORK, NY, UNITED STATES, November 30, 2021 /⁨EINPresswire.com⁩/ -- This week’s data shows an off-the-charts rise in marketers reading about “ …

Distribution channels: Business & Economy, Companies ...

Published on November 29, 2021 - 18:23 GMT

Bombora Launches Insight Suite, Giving Publishers Full Picture of Website Visitors and B2B Purchase Intent

Leading provider of B2B intent data shows deep profile and intent attributes, unlocking new monetization opportunities for publishers NEW YORK, NY, UNITED STATES, November 29, 2021 /⁨EINPresswire.com⁩/ -- Most internet traffic is anonymous, making it …

Distribution channels: Business & Economy, Companies ...

Published on November 23, 2021 - 16:24 GMT

Tatari Hires Lara McGowan as VP, Product

Former Amazon Product Lead To Oversee Streaming and Linear TV Buying and Measurement Suite of Tools SAN FRANCISCO, CA, UNITED STATES, November 23, 2021 /⁨EINPresswire.com⁩/ -- Tatari, the leading data and analytics platform for buying and measuring …

Distribution channels: Media, Advertising & PR, Technology ...