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Published on May 25, 2021 - 13:30 GMT

Upwave Announces Launch of Customer Lift

Crackle Plus and Others Can Now Assess Impact from Awareness to Customer Acquisition for CTV and other Brand Campaigns SAN FRANCISCO, CA, USA, May 25, 2021 /⁨EINPresswire.com⁩/ -- Upwave, the leading analytics platform for brand marketers, today announced …

Distribution channels: Business & Economy, Media, Advertising & PR ...

Published on May 24, 2021 - 15:44 GMT

Alliant Joins Unified ID 2.0, Pioneering Ad Targeting in a Future Without Cookies

Audience company joins the initiative as independent data co-op partner BREWSTER, NEW YORK, UNITED STATES, May 24, 2021 /⁨EINPresswire.com⁩/ -- Alliant, the leading transaction driven audience company, today announced that it has joined the Unified ID 2. …

Distribution channels: Media, Advertising & PR, Technology ...

Published on May 24, 2021 - 15:22 GMT

Dating Group Announces Completion of DilMil Acquisition

Company to Expand Operations in India MALTA, May 24, 2021 /⁨EINPresswire.com⁩/ -- Dating Group, a forward-thinking social discovery company and owner of popular services that connect people across the world such as Dating.com, DateMyAge, XOXO, Tubit, …

Distribution channels: Banking, Finance & Investment Industry, Companies ...

Published on May 24, 2021 - 13:30 GMT

Peer39 Launches First-party Contextual Onboarding, Turning Advertiser Insights into Future-proof Targeting Categories

Solution brings together brands’ historical performance and intelligence, helping buyers migrate to an informed, always-on, cookie-free data strategy NEW YORK, NEW YORK, UNITED STATES, May 24, 2021 /⁨EINPresswire.com⁩/ -- Peer39, the leading global …

Distribution channels: Media, Advertising & PR, Technology ...

Published on May 24, 2021 - 12:00 GMT

Data Axle Promotes Neelika Choudhury to Chief Data and Privacy Officer, as Company Accelerates Cloud Data Innovation

Recent Promotion Demonstrates the Company’s Continued Leadership in Data, Privacy, and Its Commitment to Deliver Valuable Insights to Clients DALLAS, TEXAS, UNITED STATES, May 24, 2021 /⁨EINPresswire.com⁩/ -- Four months after her arrival to the company, …

Distribution channels: Business & Economy, Companies ...

Published on May 21, 2021 - 17:24 GMT

Verve Group Releases Proprietary On-Device Audience Activation Technology

ATOM Is a Groundbreaking Solution for Anonymized Targeting on Mobile CARLSBAD, CA, UNITED STATES, May 21, 2021 /⁨EINPresswire.com⁩/ -- Verve Group, a privacy-first omnichannel ad platform, today announced the release of ATOM, an on-device mobile audience …

Distribution channels: IT Industry, Media, Advertising & PR ...

Published on May 21, 2021 - 14:42 GMT

Intent Data Shows Brands Looking to Programmatic, Billboards, 'Ad Solutions': Bombora Company Surge(R) Spots Trend

Brands are looking for “ad solutions” – a category that rose sharply after staying low for five months, as measured by Bombora Company Surge(R) MILLBURN, NEW JERSEY, UNITED STATES, May 21, 2021 /⁨EINPresswire.com⁩/ -- This week’s intent data points to a …

Distribution channels: Business & Economy, Companies ...

Published on May 19, 2021 - 16:54 GMT

SoftLedger Raises $2.1 Million Seed Round to Provide Real-Time Visibility to Critical Financial Data

Software Attracts Crypto Exchanges and Multi-Entity Businesses as Early Adopters for Ability to Capture and Report High-Volume, Complex Transactions SANTA MONICA, CALIFORNIA, UNITED STATES, May 19, 2021 /⁨EINPresswire.com⁩/ -- SoftLedger, a business …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on May 19, 2021 - 12:00 GMT

Flashtalking Launches Industry’s First End-to-End Cookieless Ad Management and Insights Solution

Building on company’s 5-year cookieless heritage, the new identify framework allows data driven marketers to go cookieless with confidence, for good NEW YORK, NEW YORK, UNITED STATES, May 19, 2021 /⁨EINPresswire.com⁩/ -- Flashtalking, the leading global …

Distribution channels: Companies, Consumer Goods ...

Published on May 17, 2021 - 20:35 GMT

Intent Data Reveals That in an Always-On World, 'Content Marketing' Reigns Supreme: Bombora Company Surge(R) Spots Trend

“Demand generation” and “content marketing” remain strong areas of interest for brands, as measured by Bombora Company Surge(R) MILLBURN, NEW JERSEY, UNITED STATES, May 17, 2021 /⁨EINPresswire.com⁩/ -- This week’s intent data gives us an important …

Distribution channels: Business & Economy, Companies ...

Published on May 17, 2021 - 19:30 GMT

Verve Group Acquires Beemray, Spearheading Contextual Targeting Globally

Verve Group strengthens operations by acquiring assets of Beemray Qy, a leading data platform headquartered in Helsinki, Finland. CARLSBAD, CALIFORNIA, USA, May 17, 2021 /⁨EINPresswire.com⁩/ -- Verve Group strategically strengthens its operations by …

Distribution channels: Business & Economy, IT Industry ...

Published on May 17, 2021 - 13:00 GMT

ADARA Names Steve Melamed as Chief Revenue Officer

Melamed Focused on Driving Growth Across Adara’s Unique Solutions For Agencies, Marketers and Media Platforms PALO ALTO, CA, UNITED STATES, May 17, 2021 /⁨EINPresswire.com⁩/ -- ADARA, the global leader in predictive consumer intelligence, today announced …

Distribution channels: IT Industry, Media, Advertising & PR ...

Published on May 17, 2021 - 12:00 GMT

Data Axle Receives 15 Awards from the Internet Advertising Competition (IAC) and Horizon Interactive Awards

Data and marketing services provider recognized for campaign strategy and design excellence on behalf of eight clients across multiple verticals NEW YORK, NEW YORK, UNITED STATES, May 17, 2021 /⁨EINPresswire.com⁩/ -- Data Axle announced today that the …

Distribution channels: Companies, Consumer Goods ...

Published on May 13, 2021 - 18:01 GMT

Prove Launches QR Pre-fill

Big improvements to a familiar technology make QR Pre-fill™ a must-have for Chief Marketing Officers. NEW YORK, NY, USA, May 13, 2021 /⁨EINPresswire.com⁩/ -- Prove, the modern way of proving identity with just a phone number, announced today the launch of …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on May 11, 2021 - 14:15 GMT

Naples Technology Ventures Announces the Launch of NTV Prosperity Fund for Minority Owned Technology Businesses

New Fund Will Prioritize Investment in Minority owned businesses and SaaS-Based Companies Serving FinTech, HealthTech, InsurTech, Cybersecurity, and DevOps NAPLES, FLORIDA, UNITED STATES, May 11, 2021 /⁨EINPresswire.com⁩/ -- Naples Technology Ventures ( …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on May 11, 2021 - 13:30 GMT

Alliant Names Brent Pero Chief Revenue Officer

Former Acxiom SVP will lead sales efforts in fast-growing audience data business BREWSTER, NY, UNITED STATES, May 11, 2021 /⁨EINPresswire.com⁩/ -- Alliant, the leading transaction data-driven audience company, announced that it has hired Brent Pero as its …

Distribution channels: Media, Advertising & PR ...

Published on May 11, 2021 - 11:00 GMT

BrandVerity Extends Leadership Position in Performance Category with Launch of Freemium Solution

Leading brand safety and fraud prevention solution makes critical capabilities accessible to affiliate marketers SEATTLE, WASHINGTON, UNITED STATES, May 11, 2021 /⁨EINPresswire.com⁩/ -- BrandVerity, a global leader in brand safety and fraud prevention …

Distribution channels: Business & Economy, Companies ...

Published on May 10, 2021 - 16:00 GMT

Data Axle Brings Real-Time U.S. Business and Consumer Data to the RapidAPI Marketplace

The integration arms B2B and B2C product and app developers with high-quality, comprehensive business and consumer data, ensuring efficiency and speed to market DALLAS, TEXAS, UNITED STATES, May 10, 2021 /⁨EINPresswire.com⁩/ -- Data Axle, the leading …

Distribution channels: Business & Economy, Companies ...

Published on May 7, 2021 - 16:00 GMT

Space.com Senior Writer Goes to "Mars" in New Documentary

"Space Traveler: Chelsea goes to Mars" gives viewers a taste of life on the red planet NEW YORK, NY, UNITED STATES, May 7, 2021 /⁨EINPresswire.com⁩/ -- Ever wonder what it would be like to live on Mars? Space.com Senior Writer Chelsea Gohd found …

Distribution channels: Aviation & Aerospace Industry, Culture, Society & Lifestyle ...

Published on May 7, 2021 - 15:20 GMT

Intent Data Reveals 'Traditional Marketing' Disconnect Among Advertisers: Bombora Company Surge(R) Spots Trend

Agencies are also homing in on 'social content and apps' — shorthand for 'social media and content marketing' — as measured by Bombora Company Surge(R) NEW YORK, NY, UNITED STATES, May 7, 2021 /⁨EINPresswire.com⁩/ -- Brands and agencies …

Distribution channels: Business & Economy, Companies ...