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Published on March 25, 2021 - 12:00 GMT

Hivestack and Bombora Bring B2B Intent Measurement to Programmatic DOOH Marketing Worldwide

Companies integrate product streams to offer B2B marketers the ability to attribute Bombora Company Surge® to programmatic DOOH exposure NEW YORK AND MONTREAL, UNITED STATES AND CANADA, March 25, 2021 /⁨EINPresswire.com⁩/ -- Hivestack, the global adtech …

Distribution channels: Media, Advertising & PR, Technology ...

Published on March 24, 2021 - 13:00 GMT

ADARA and Love Communications Deliver Privacy-Safe Data Consortium for Destination Client

Major Tourism Destination Client Gains Future-Proof Data Solution For Cookieless Data Analysis and Collaboration PALO ALTO, CA, USA, March 24, 2021 /⁨EINPresswire.com⁩/ -- ADARA, the market leader in permissioned data and verified identity solutions, …

Distribution channels: Banking, Finance & Investment Industry, Media, Advertising & PR ...

Published on March 24, 2021 - 11:30 GMT

Prove Acquires MEDICI Global

Acquisition Will Accelerate Company’s Global Expansion NEW YORK, NY, UNITED STATES, March 24, 2021 /⁨EINPresswire.com⁩/ -- Prove announced today the acquisition of MEDICI Global, the leading insights and advisory platform for the global fintech industry. …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on March 23, 2021 - 20:53 GMT

'Customer Centricity' More Centric, 'Social Media Optimization" Not So Much: Bombora Intent Data Shows Trends

Intent data for “customer centricity” has been trending positive among marketers since the middle of February: @bomboradata NEW YORK, NY, UNITED STATES, March 23, 2021 /⁨EINPresswire.com⁩/ -- By Michael McLaren Today’s dynamic digital ecosystem has …

Distribution channels: Business & Economy, Consumer Goods ...

Published on March 23, 2021 - 11:00 GMT

Partnerize Launches Next Generation of its Category Defining Partnership Software for the World’s Leading Brands

Global leader in partnership automation debuts unified, enhanced capabilities resulting from the acquisitions and integration of Pepperjam and BrandVerity NEW YORK, NEW YORK, UNITED STATES, March 23, 2021 /⁨EINPresswire.com⁩/ -- Partnerize, following its …

Distribution channels: Business & Economy, Companies ...

Published on March 18, 2021 - 13:30 GMT

Upwave Launches Pioneering Optimization Metrics for Brand Marketers, Shifting Paradigm for CTV Measurement

Outperformance Indicator leverages proprietary machine-learning algorithms for marketers to re-allocate media in-flight, much faster than traditional analytics SAN FRANCISCO, CA, USA, March 18, 2021 /⁨EINPresswire.com⁩/ -- Upwave, the leading analytics …

Distribution channels: Companies, Media, Advertising & PR ...

Published on March 18, 2021 - 11:00 GMT

Flashtalking Appoints Michael Tuminello to Advance Company’s Verification and Video Offerings Worldwide

Leadership expansion reflects company’s expanding omnichannel scope of solutions and services, and prevailing commitment to quality NEW YORK, NEW YORK, UNITED STATES, March 18, 2021 /⁨EINPresswire.com⁩/ -- Flashtalking, the leading global independent ad …

Distribution channels: Business & Economy, Companies ...

Published on March 16, 2021 - 12:58 GMT

Flashtalking and Comcast Technology Solutions Deliver Industry’s First Unified Linear to Digital Infrastructure

New integration and crucial link also centralizes omnichannel creative management and optimization NEW YORK, NEW YORK, UNITED STATES, March 16, 2021 /⁨EINPresswire.com⁩/ -- Flashtalking, the leading global independent ad management platform for …

Distribution channels: Business & Economy, Companies ...

Published on March 10, 2021 - 14:00 GMT

JEREMI GORMAN APPOINTED TO SAMBA TV'S BOARD OF DIRECTORS

Chief Business Officer at Snap Inc. Joins the Global Leader in Real-time TV Data SAN FRANCISCO, CA, UNITED STATES, March 10, 2021 /⁨EINPresswire.com⁩/ -- Samba TV, the global leader in television data and omniscreen measurement, today announced the …

Distribution channels: Electronics Industry, Media, Advertising & PR ...

Published on March 8, 2021 - 21:19 GMT

Media Advisory: Future PLC Supports Google Announcements Regarding Privacy

NEW YORK, NY, UNITED STATES, March 8, 2021 /⁨EINPresswire.com⁩/ -- Future PLC announced today that it supports, and is prepared to capitalize on, the privacy changes Google announced late last week. “As a premium publisher of digital specialist media …

Distribution channels: Amusement, Gaming & Casino, Business & Economy ...

Published on March 8, 2021 - 15:00 GMT

Enara Health Integrates Behavioral Medicine into Its Industry-Leading Weight Loss Program

Enara Health’s Hire of Licensed Psychologist Carly Zankman, PsyD, Marks New Expansion of Comprehensive Obesity Treatment Protocols SAN MATEO, CA, UNITED STATES, March 8, 2021 /⁨EINPresswire.com⁩/ -- Enara Health, a technology-powered personalized weight …

Distribution channels: Culture, Society & Lifestyle, Healthcare & Pharmaceuticals Industry ...

Published on March 8, 2021 - 13:00 GMT

Data Axle Audience Segments Are Now Available in Tru Optik’s Data Marketplace

Partnership integrates high quality business and consumer data to power audience-based targeting at scale DALLAS, TEXAS, UNITED STATES, March 8, 2021 /⁨EINPresswire.com⁩/ -- Data Axle, the leading provider of data and real-time intelligence solutions, …

Distribution channels: Business & Economy, Companies ...

Published on March 3, 2021 - 14:00 GMT

Former Walmart Executive and Technology Advisor Julie Lyle Joins Dstillery Board of Directors

Executive known for building leading technology brands will help drive the Custom AI company’s new products and purpose in advertising’s post-cookie era NEW YORK, NEW YORK, UNITED STATES, March 3, 2021 /⁨EINPresswire.com⁩/ -- Dstillery, the leading custom …

Distribution channels: Media, Advertising & PR, Retail ...

Published on March 3, 2021 - 13:00 GMT

Data Axle Deepens Commitment to Nonprofit Sector through Internal Promotion and Board Representation

Amidst 18.4% YoY Growth of Nonprofit Division, Data Axle Elevates Industry Veteran Niely Shams to EVP Sales and Client Services, Launches Board Director Search DALLAS, TEXAS, UNITED STATES, March 3, 2021 /⁨EINPresswire.com⁩/ -- After experiencing double- …

Distribution channels: Business & Economy, Companies ...

Published on March 2, 2021 - 14:00 GMT

Peer39 Unveils Contextual Data Marketplace, the First Cookie-free Data Marketplace

Collaborative effort lowers barrier of entry for unconventional contextual data companies to enter the programmatic advertising landscape NEW YORK, NEW YORK, UNITED STATES, March 2, 2021 /⁨EINPresswire.com⁩/ -- Peer39, the leading global provider of …

Distribution channels: Media, Advertising & PR, Technology ...

Published on February 26, 2021 - 14:57 GMT

Flashtalking Announces Latest MRC Accreditation for Video Rendered Impressions Measurement

NEW YORK, NEW YORK, UNITED STATES, February 26, 2021 /⁨EINPresswire.com⁩/ -- Flashtalking, the leading global independent ad management platform for sophisticated advertisers, today announced that the Media Rating Council (MRC) has granted the company …

Distribution channels: Companies, Media, Advertising & PR ...

Published on February 23, 2021 - 14:51 GMT

Flashtalking Acquires Protected Media - Advanced TV Advertisers Gain New Protection at Scale, Operational Efficiencies

With acquisition, Flashtalking becomes only Independent ad server with MRC accredited solution for fraud detection in the OTT segment NEW YORK, NEW YORK, UNITED STATES, February 23, 2021 /⁨EINPresswire.com⁩/ -- Flashtalking, the leading global independent …

Distribution channels: Business & Economy, Consumer Goods ...

Published on February 23, 2021 - 12:00 GMT

REPORT: PARTNERIZE ISSUES KEY FINDINGS FROM GLOBAL PARTNERSHIP GROWTH INDEX

All Regions Report Increased Year-over-Year Revenue Solidifying Partnership Marketing as a Significant Driver of Performance and Operating Leverage for Brands NEW YORK, NEW YORK, UNITED STATES, February 23, 2021 /⁨EINPresswire.com⁩/ -- Partnerize, a …

Distribution channels: Automotive Industry, Beauty & Hair Care ...

Published on February 18, 2021 - 18:00 GMT

Tatari Hires Todd Gordon as VP, Client Development

Former Adobe Executive Will Spearhead Development of Tatari’s Media Buying Technology MOUNT VERNON, NEW YORK, UNITED STATES, February 18, 2021 /⁨EINPresswire.com⁩/ -- Tatari, the leading data and analytics platform for buying and measuring advertising …

Distribution channels: Media, Advertising & PR, Technology ...

Published on February 18, 2021 - 14:15 GMT

Future PLC Brings Popular U.K. Magazine Woman & Home to U.S.

Large audience looks to venerable title for health, beauty, fashion, homes and travel news NEW YORK, NY, UNITED STATES, February 18, 2021 /⁨EINPresswire.com⁩/ -- American women now have a new source of trusted information on questions of health, fashion, …

Distribution channels: Beauty & Hair Care, Business & Economy ...