Combining TV spots with in-content ads boosts sales conversion more than 20 points, shows Kantar and Mirriad research
Mirriad Advertising PLC (OTCMKTS:MMDDF) NEW YORK, NY, USA, August 17, 2022 /EINPresswire.com/ -- In-content advertising not only delivers better outcomes for brands than TV spots alone, it is also preferred by viewers, new research from Kantar, the UK’s …