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Published on August 17, 2022 - 14:06 GMT

Combining TV spots with in-content ads boosts sales conversion more than 20 points, shows Kantar and Mirriad research

Mirriad Advertising PLC (OTCMKTS:MMDDF) NEW YORK, NY, USA, August 17, 2022 /⁨EINPresswire.com⁩/ -- In-content advertising not only delivers better outcomes for brands than TV spots alone, it is also preferred by viewers, new research from Kantar, the UK’s …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...

Published on August 17, 2022 - 13:09 GMT

Extreme Reach Expands Digital Team With Two Strategic U.K. Hires

Gemma Coffee and Tu Ly-Gowler to support and grow ER’s global ad serving LONDON , NEW JERSEY, UNITED KINGDOM, August 17, 2022 /⁨EINPresswire.com⁩/ -- Extreme Reach (ER), the global leader in creative logistics, announced today that it has hired Gemma …

Distribution channels: Business & Economy, Companies ...

Published on August 16, 2022 - 16:07 GMT

Advertising Technology Pioneer Audigent Enters 2022 Inc. 5000 in the Top 5% of Companies

Data, Identity, and Curation leader is the 29th fastest growing tech company, 17th fastest growing company in New York City, and 249th overall NEW YORK, NEW YORK, UNITED STATES, August 16, 2022 /⁨EINPresswire.com⁩/ -- Today, Inc. revealed that Audigent, …

Distribution channels: Media, Advertising & PR, Technology ...

Published on August 16, 2022 - 15:53 GMT

Simpler Media Group (SMG) Named to the 2022 Inc. 5000 Annual List

With three-year revenue growth of 139 percent, Simpler Media Group was recognized by Inc. Magazine as one of America’s fastest-growing private companies SAN FRANCISCO, CA, UNITED STATES, August 16, 2022 /⁨EINPresswire.com⁩/ -- Today, Inc. revealed that …

Distribution channels: Business & Economy, Companies ...

Published on August 16, 2022 - 12:10 GMT

Bombora Named a Finalist in Adweek Readers' Choice: Best of Tech Awards

B2B Intent Data Provider is One of Five Companies Vying for Best Data Supplier NEW YORK, NY, UNITED STATES, August 16, 2022 /⁨EINPresswire.com⁩/ -- Bombora, the leading provider of B2B Intent data solutions, is a finalist in Adweek’s annual Readers’ …

Distribution channels: Business & Economy, Companies ...

Published on August 10, 2022 - 14:00 GMT

Reducing the Wait for Digital Ad Payments, OAREX Processes More Than $1 Billion in Transactions

Providing digital media buyers and sellers with liquidity, OAREX reduces payment wait time and offers flexible funding to support growth CLEVELAND, OHIO, UNITED STATES, August 10, 2022 /⁨EINPresswire.com⁩/ -- OAREX, the provider of fast and flexible …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on August 10, 2022 - 14:00 GMT

Salesforce Exec and Growth IQ Author Tiffani Bova to Keynote at CMSWire’s Digital Experience Summit August 17-18

Produced by Simpler Media Group, the Digital Experience Summit is the premier customer experience event for the latest CX trends, best practices, and research SAN FRANCISCO, CA, UNITED STATES, August 10, 2022 /⁨EINPresswire.com⁩/ -- CMSWire, the world’s …

Distribution channels: Conferences & Trade Fairs, Culture, Society & Lifestyle ...

Published on August 10, 2022 - 13:30 GMT

CTV Maintains Lead For Most Impressions Served in Q2, According to Extreme Reach Report

The majority of CTV advertisers devote 50% or more of their impressions to the platform, over all other devices NEW YORK, NY, UNITED STATES, August 10, 2022 /⁨EINPresswire.com⁩/ -- CTV has become the most popular platform for video advertising, accounting …

Distribution channels: Business & Economy, Companies ...

Published on August 2, 2022 - 14:00 GMT

Event Foundry Announces Strategic Partnership with Shepard to Amplify the Event Experience

Collaboration will help event planners grow their gatherings by maximizing event participant ROI to achieve a better event experience SAN FRANCISCO, CALIFORNIA, UNITED STATES, August 2, 2022 /⁨EINPresswire.com⁩/ -- Event marketing agency Event Foundry is …

Distribution channels: Business & Economy, Companies ...

Published on August 2, 2022 - 13:00 GMT

Marketers who cut spend risk losing 15% of their revenue during a recession

New Report from Analytic Partners outlines the rules for recession-proofing a brand based on analyses of hundreds of billions in marketing spend MIAMI, FLORIDA, UNITED STATES, August 2, 2022 /⁨EINPresswire.com⁩/ -- Analytic Partners, the leader in …

Distribution channels: Business & Economy, Companies ...

Published on August 1, 2022 - 16:00 GMT

DoorDash and JP Morgan Chase to Speak at Reworked’s Digital Workplace Experience Conference August 3-4

Produced by Simpler Media Group, the DWX conference is the premier digital workplace event for the latest digital workplace trends, practices, and research SAN FRANCISCO, CALIFORNIA, UNITED STATES, August 1, 2022 /⁨EINPresswire.com⁩/ -- Reworked, a …

Distribution channels: Business & Economy, Companies ...

Published on July 26, 2022 - 13:30 GMT

Bombora’s Thought Leadership Addresses the Changing Dynamics of B2B

SVP and Co-Founder Mike Burton’s Forbes Technology Council Columns Examine Cutting Edge Strategies in Buyer-led ABM and Revenue Operations NEW YORK, NEW YORK, UNITED STATES, July 26, 2022 /⁨EINPresswire.com⁩/ -- Bombora, the leading provider of B2B Intent …

Distribution channels: Business & Economy, Companies ...

Published on July 26, 2022 - 12:00 GMT

Analytic Partners Names Fleur Sohtz as Chief Marketing Officer, Charged with Driving Brand and Commercial Growth

MIAMI, FLORIDA, UNITED STATES, July 26, 2022 /⁨EINPresswire.com⁩/ -- Analytic Partners, the leader in commercial mix analytics, has expanded its senior leadership team with the appointment of Fleur Sohtz as Chief Marketing Officer. Sohtz joins Analytics …

Distribution channels: Business & Economy, Companies ...

Published on July 21, 2022 - 20:12 GMT

Crealytics Expands Retail Media Capabilities, Bolsters Leadership Team

Early performance marketing and retail media solutions innovator hires Lars Djuvik as Chief Sales Officer, appoints Mark Schwartz Chief Marketing Officer NEW YORK, NEW YORK, UNITED STATES, July 21, 2022 /⁨EINPresswire.com⁩/ -- Retailers competing for …

Distribution channels: Business & Economy, Companies ...

Published on July 19, 2022 - 14:45 GMT

Amid Consumer Behavior Shifts, Simpler Media Group Launches New CMSWire Site and Mobile App with Cutting-Edge CX Content

With personalization and intuitive interfaces, the site and app provide impactful editorial and original research for the world’s leading digital CX community SAN FRANCISCO, CA, UNITED STATES, July 19, 2022 /⁨EINPresswire.com⁩/ -- CMSWire, the world’s …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...

Published on July 18, 2022 - 17:18 GMT

jawnt Announces Partnership with SEPTA to Scale Key Advantage and Enable Employers to Provide Free Commutes

jawnt, in partnership with SEPTA and other mobility providers, increases access to the city; eases return-to-office initiatives through a better transit benefit PHILADELPHIA, PA, UNITED STATES, July 18, 2022 /⁨EINPresswire.com⁩/ -- Philadelphia – July 18, …

Distribution channels: Automotive Industry, Business & Economy ...

Published on July 18, 2022 - 13:30 GMT

G2 Names Bombora a Leader for Buyer Intent Data Tools and Marketing Account Intelligence for 9th Consecutive Period

B2B data leader mentioned in 41 total reports across buyer intent data tools, sales intelligence and marketing account intelligence NEW YORK, NY, UNITED STATES, July 18, 2022 /⁨EINPresswire.com⁩/ -- Bombora, the leading provider of B2B Intent data …

Distribution channels: Business & Economy, Companies ...

Published on July 13, 2022 - 13:31 GMT

iQuantum.ai completes $3M Series Seed Preferred capitalization to accelerate market penetration of eProcurement solution

Georgette Kiser, Naples Technology Ventures' Advisory Board Member, former MD and CIO at Carlyle Group, joins the Board of Directors MENLO PARK, CALIFORNIA, USA, July 13, 2022 /⁨EINPresswire.com⁩/ -- iQuantum.ai , a market-leading end-to-end …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on July 12, 2022 - 16:30 GMT

C2 Ventures Announces Two New Funds C2V Capital Partners II & C2V Tributary Fund

Venture capital firm's funds support early-stage companies at seed (C2V Capital Partners I & II) and pre-seed (C2V Tributary Fund). GREENWICH, CONNECTICUT, UNITED STATES, July 12, 2022 /⁨EINPresswire.com⁩/ -- C2 Ventures today announced the …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on July 5, 2022 - 13:00 GMT

Verve Group Acquires Dataseat

User acquisition platform to drive campaign performance—without device identifiers CARLSBAD, CALIFORNIA, UNITED STATES, July 5, 2022 /⁨EINPresswire.com⁩/ -- Verve Group, a global consumer-first advertising suite and a part of Media Games Invest, today …

Distribution channels: Business & Economy, Companies ...