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Published on April 8, 2021 - 15:22 GMT

Flashtalking Launches Agency Partnership Services Program, Led by Agency Veteran Walt Cheruk

With expanded services for agency holding companies, program consults and equips partners to maximize client growth and innovation NEW YORK, NEW YORK, UNITED STATES, April 8, 2021 /⁨EINPresswire.com⁩/ -- Flashtalking, the leading global independent ad …

Distribution channels: Business & Economy, Companies ...

Published on April 8, 2021 - 13:30 GMT

On Cusp of Apple's IDFA Changes, iOS App Marketing Interest Soars: Bombora Intent Data Shows Trends

“Roadblocking” was among the most-searched terms recently among brands and agencies, as measured by Bombora Company Surge(R) NEW YORK, NY, UNITED STATES, April 8, 2021 /⁨EINPresswire.com⁩/ -- Brand marketer interest in “iOS app marketing” has grown …

Distribution channels: Business & Economy, IT Industry ...

Published on April 7, 2021 - 12:45 GMT

Prove Wins ‘Best Company Outlook’ and ‘Best Places to Work’ in Comparably Awards

Leading digital identity technology company recognized for most promising future and best work environment for its employees NEW YORK, NY, UNITED STATES, April 7, 2021 /⁨EINPresswire.com⁩/ -- Prove, the leading Phone-Centric Identity provider, announced …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on April 7, 2021 - 12:30 GMT

Upwave Expands Board of Directors

Appoints Marketing Veteran Lynn Girotto as its Newest Member SAN FRANCISCO, CA, UNITED STATES, April 7, 2021 /⁨EINPresswire.com⁩/ -- Upwave, the leading analytics platform for brand marketers whose enterprise clients include Verizon, Clorox, and American …

Distribution channels: Companies, IT Industry ...

Published on April 6, 2021 - 13:30 GMT

LoveToKnow Media Doubles Viewability, Revenue in Five Months

One of America’s largest digital media companies diversifies media portfolio VERO BEACH, FL, UNITED STATES, April 6, 2021 /⁨EINPresswire.com⁩/ -- Advertisers looking to reach millennial women, married homeowners, and golfers — or all three at once — now …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...

Published on April 6, 2021 - 13:00 GMT

Bombora Advances Understanding of B2B Buyer Intent with Company Surge® BERT-Based B2B Topic Classifier

Intent data solutions leader the first to enhance NLP with Google develop BERT, driving 26% improvement NEW YORK, NY, UNITED STATES, April 6, 2021 /⁨EINPresswire.com⁩/ -- Customers using Bombora’s Company Surge® intent signals are enjoying even more …

Distribution channels: Media, Advertising & PR, Technology ...

Published on April 2, 2021 - 17:09 GMT

Interest In 'Marketing Reporting' Soars: Bombora Intent Data Shows Trends

Content consumption activity around “marketing reporting” shot up during the last month, as measured by Bombora Company Surge(R) NEW YORK, NY, UNITED STATES, April 2, 2021 /⁨EINPresswire.com⁩/ -- By Michael McLaren, CEO, Merkle B2B Last week, we …

Distribution channels: Business & Economy, Companies ...

Published on March 31, 2021 - 18:35 GMT

Letterhead Launches South Florida Ad Network for Quality E-Newsletters

Success of The New Tropic spurred brands to ask for more newsletter options MIAMI, FL, UNITED STATES, March 31, 2021 /⁨EINPresswire.com⁩/ -- Media buyers will now find it easier to reach engaged audiences in South Florida, thanks to the launch of the …

Distribution channels: Business & Economy, Companies ...

Published on March 31, 2021 - 13:00 GMT

Samba TV and 605 Partner to Create an Unparalleled Omniscreen Addressable TV Footprint

The Exclusive Partnership Provides a Targeting Solution for Connected TV, Over-the-top, and Linear Audiences at Scale SAN FRANCISCO, UNITED STATES, March 31, 2021 /⁨EINPresswire.com⁩/ -- Samba TV, a global leader in omniscreen advertising and …

Distribution channels: Media, Advertising & PR, Technology ...

Published on March 30, 2021 - 13:39 GMT

Bombora Launches Integration for HubSpot That Helps Identify Unknown, In-Market Net New Accounts

NEW YORK, NY, UNITED STATES, March 30, 2021 /⁨EINPresswire.com⁩/ -- Marketers using Bombora’s Company Surge® for HubSpot to build account lists and segments just received an advantage for delivering targeted account-based marketing (ABM) campaigns thanks …

Distribution channels: Media, Advertising & PR, Technology ...

Published on March 29, 2021 - 18:24 GMT

Agencies Have Their Sights Set on Their Targets, Audience That Is: Bombora Intent Data Shows Trends

Intent data shows “target audience” on a steady ascent among agencies, as measured by Bombora Company Surge(R) NEW YORK, NY, UNITED STATES, March 29, 2021 /⁨EINPresswire.com⁩/ -- By Michael McLaren The digital ecosystem is asking marketers from …

Distribution channels: Business & Economy, Consumer Goods ...

Published on March 25, 2021 - 12:00 GMT

Hivestack and Bombora Bring B2B Intent Measurement to Programmatic DOOH Marketing Worldwide

Companies integrate product streams to offer B2B marketers the ability to attribute Bombora Company Surge® to programmatic DOOH exposure NEW YORK AND MONTREAL, UNITED STATES AND CANADA, March 25, 2021 /⁨EINPresswire.com⁩/ -- Hivestack, the global adtech …

Distribution channels: Media, Advertising & PR, Technology ...

Published on March 24, 2021 - 13:00 GMT

ADARA and Love Communications Deliver Privacy-Safe Data Consortium for Destination Client

Major Tourism Destination Client Gains Future-Proof Data Solution For Cookieless Data Analysis and Collaboration PALO ALTO, CA, USA, March 24, 2021 /⁨EINPresswire.com⁩/ -- ADARA, the market leader in permissioned data and verified identity solutions, …

Distribution channels: Banking, Finance & Investment Industry, Media, Advertising & PR ...

Published on March 24, 2021 - 11:30 GMT

Prove Acquires MEDICI Global

Acquisition Will Accelerate Company’s Global Expansion NEW YORK, NY, UNITED STATES, March 24, 2021 /⁨EINPresswire.com⁩/ -- Prove announced today the acquisition of MEDICI Global, the leading insights and advisory platform for the global fintech industry. …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on March 23, 2021 - 20:53 GMT

'Customer Centricity' More Centric, 'Social Media Optimization" Not So Much: Bombora Intent Data Shows Trends

Intent data for “customer centricity” has been trending positive among marketers since the middle of February: @bomboradata NEW YORK, NY, UNITED STATES, March 23, 2021 /⁨EINPresswire.com⁩/ -- By Michael McLaren Today’s dynamic digital ecosystem has …

Distribution channels: Business & Economy, Consumer Goods ...

Published on March 23, 2021 - 11:00 GMT

Partnerize Launches Next Generation of its Category Defining Partnership Software for the World’s Leading Brands

Global leader in partnership automation debuts unified, enhanced capabilities resulting from the acquisitions and integration of Pepperjam and BrandVerity NEW YORK, NEW YORK, UNITED STATES, March 23, 2021 /⁨EINPresswire.com⁩/ -- Partnerize, following its …

Distribution channels: Business & Economy, Companies ...

Published on March 18, 2021 - 13:30 GMT

Upwave Launches Pioneering Optimization Metrics for Brand Marketers, Shifting Paradigm for CTV Measurement

Outperformance Indicator leverages proprietary machine-learning algorithms for marketers to re-allocate media in-flight, much faster than traditional analytics SAN FRANCISCO, CA, USA, March 18, 2021 /⁨EINPresswire.com⁩/ -- Upwave, the leading analytics …

Distribution channels: Companies, Media, Advertising & PR ...

Published on March 18, 2021 - 11:00 GMT

Flashtalking Appoints Michael Tuminello to Advance Company’s Verification and Video Offerings Worldwide

Leadership expansion reflects company’s expanding omnichannel scope of solutions and services, and prevailing commitment to quality NEW YORK, NEW YORK, UNITED STATES, March 18, 2021 /⁨EINPresswire.com⁩/ -- Flashtalking, the leading global independent ad …

Distribution channels: Business & Economy, Companies ...

Published on March 16, 2021 - 12:58 GMT

Flashtalking and Comcast Technology Solutions Deliver Industry’s First Unified Linear to Digital Infrastructure

New integration and crucial link also centralizes omnichannel creative management and optimization NEW YORK, NEW YORK, UNITED STATES, March 16, 2021 /⁨EINPresswire.com⁩/ -- Flashtalking, the leading global independent ad management platform for …

Distribution channels: Business & Economy, Companies ...

Published on March 10, 2021 - 14:00 GMT

JEREMI GORMAN APPOINTED TO SAMBA TV'S BOARD OF DIRECTORS

Chief Business Officer at Snap Inc. Joins the Global Leader in Real-time TV Data SAN FRANCISCO, CA, UNITED STATES, March 10, 2021 /⁨EINPresswire.com⁩/ -- Samba TV, the global leader in television data and omniscreen measurement, today announced the …

Distribution channels: Electronics Industry, Media, Advertising & PR ...