M/A/R/C Research Press Releases - EIN Presswire - Press Release Distribution Service

Published on October 20, 2026 - 14:45 GMT

Horowitz Research Study Finds Opportunity for Greater Variety and Freshness in Culturally Relevant Content

Representation remains important to Black audiences, but new research from Horowitz suggests that visibility alone is not enough. DALLAS, MO, UNITED STATES, October 20, 2026 /⁨EINPresswire.com⁩/ -- Representation remains important to Black audiences, but …

Distribution channels: Culture, Society & Lifestyle, Electronics Industry ...

Published on September 28, 2026 - 17:38 GMT

Free Streaming TV Is Replacing Paid Streaming for Latinx Viewers, But Consumer Experience Will Decide Its Staying Power

Free, ad-supported streaming television (FAST) has moved well beyond its role as a supplemental entertainment option for Latinx audiences. DALLAS, TX, UNITED STATES, September 28, 2026 /⁨EINPresswire.com⁩/ -- Free, ad-supported streaming television (FAST …

Distribution channels: Business & Economy, Electronics Industry ...

Published on August 31, 2026 - 14:30 GMT

As Mobile Providers Expand Home Internet Offerings, Hispanic Consumers Show Strong Interest in Bundled Digital Services

As Mobile Providers Expand Home Internet Offerings, Hispanic Consumers Show Strong Interest in Bundled Digital Services DALLAS, TX, UNITED STATES, August 31, 2026 /⁨EINPresswire.com⁩/ -- According to Horowitz Research’s latest State of Media, …

Distribution channels: Consumer Goods, Electronics Industry ...

Published on August 27, 2026 - 17:53 GMT

As Smart Home Adoption Grows, So Do Consumer Challenges

As consumers add more devices to their homes, managing them is becoming increasingly complex. DALLAS, TX, UNITED STATES, August 27, 2026 /⁨EINPresswire.com⁩/ -- Smart home technology has become a part of everyday life for many consumers. From video …

Distribution channels: Culture, Society & Lifestyle, Electronics Industry ...

Published on August 12, 2026 - 16:53 GMT

Why the Largest Wealth Transfer in History Is About More Than Money

DALLAS, MO, UNITED STATES, August 12, 2026 /⁨EINPresswire.com⁩/ -- One of the largest shifts in consumer wealth in modern history is already underway. Known as “The Great Wealth Transfer,” this shift will see trillions of dollars pass from older …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on July 29, 2026 - 15:58 GMT

2026 FIFA World Cup Sets New Benchmark for Multicultural, Multiplatform Sports Engagement

New Horowitz Research reveals how multicultural audiences, streaming, and shared viewing shaped record engagement during the 2026 FIFA World Cup. DALLAS, TX, UNITED STATES, July 29, 2026 /⁨EINPresswire.com⁩/ -- Irving, TX, July 28, 2026 — The 2026 FIFA …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...

Published on June 25, 2026 - 14:19 GMT

Fox Acquisition Puts Focus on Roku’s Position as the Leading Streaming Platform

DALLAS, TX, UNITED STATES, June 25, 2026 /⁨EINPresswire.com⁩/ -- News of Fox’s planned acquisition of Roku underscores how important streaming platforms have become in the connected TV ecosystem. According to Horowitz Research’s State of Media, …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...

Published on May 29, 2026 - 16:32 GMT

Horowitz Research’s Adriana Waterston Recognized As a 2026 Cable TV Pioneer for Contributions to Industry

Adriana Waterston among 22 cable and entertainment industry visionaries to be inducted as a Cable TV Pioneer DALLAS, TX, UNITED STATES, May 29, 2026 /⁨EINPresswire.com⁩/ -- Horowitz Research, the Media and Multicultural Division of M/A/R/C Research, is …

Distribution channels: Electronics Industry, Media, Advertising & PR ...

Published on March 31, 2026 - 17:21 GMT

LGBTQIA+ Consumers Leading the Way with Social Commerce, Horowitz Study Finds

Social media usage levels are comparable among the total market, but LGBTQIA+ adults show distinct platform and engagement patterns. DALLAS, TX, UNITED STATES, March 31, 2026 /⁨EINPresswire.com⁩/ -- Horowitz Research’s 2025 State of Media, Entertainment, …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...

Published on January 28, 2026 - 22:24 GMT

How Gen Z Navigates Financial Pressure in Today’s Economy

In response to the financial pressure in today's economy, adult Gen Z is actively adjusting how they spend and earn. IRVING, TX, UNITED STATES, January 28, 2026 /⁨EINPresswire.com⁩/ -- According to Horowitz Research’s State of Media, Entertainment and …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...

Published on December 10, 2025 - 20:20 GMT

The Growing Shoppable Media Ecosystem: Consumers Engage Across Screens to Shop and Buy

Today’s consumers encounter shoppable touchpoints across multiple channels IRVING, TX, UNITED STATES, December 10, 2025 /⁨EINPresswire.com⁩/ -- Shoppable media has evolved into a dynamic ecosystem that spans social media, connected TV, and the gaming …

Distribution channels: Business & Economy, Media, Advertising & PR ...

Published on November 18, 2025 - 20:06 GMT

M/A/R/C® Research and Animalytix Join Forces to Introduce Parallax Initiative

M/A/R/C® Research and Animalytix have joined forces to introduce the Parallax Initiative. IRVING, TX, UNITED STATES, November 18, 2025 /⁨EINPresswire.com⁩/ -- M/A/R/C® Research, a global leader in custom marketing research and insights, and Animalytix …

Distribution channels: Consumer Goods, Culture, Society & Lifestyle ...

Published on October 8, 2025 - 14:15 GMT

Multicultural Pet Owners Offer Unique Opportunities for Brands, Retailers, and Pet Care Providers

Report sheds light on the evolving landscape of pet ownership in America. IRVING, TX, UNITED STATES, October 8, 2025 /⁨EINPresswire.com⁩/ -- Multicultural pet owners are shaping the pet care industry in meaningful ways, according to a recent …

Distribution channels: Consumer Goods, Culture, Society & Lifestyle ...

Published on September 17, 2025 - 14:28 GMT

NFL Viewers Are Transforming Game Day into an Interactive, Social, and Shopping Experience

Real-time engagement is turning sports viewers into active participants and consumers. IRVING, TX, UNITED STATES, September 17, 2025 /⁨EINPresswire.com⁩/ -- As NFL season dominates screens across the U.S., many fans are doing more than just watching, they …

Distribution channels: Business & Economy, Electronics Industry ...

Published on September 2, 2025 - 21:59 GMT

Younger Audiences Adopting 'Lean in' Interactive TV Features that Blend Entertainment, Social Media, and Commerce

Nearly half (48%) of TV viewers regularly engage with social media during or after a show. Younger audiences over-index on social engagement with TV content. IRVING, TX, UNITED STATES, September 2, 2025 /⁨EINPresswire.com⁩/ -- Attracting audiences to live …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...

Published on July 8, 2025 - 14:42 GMT

2 in 3 Consumers Would Likely Switch to a Bundle from One Provider for Streaming TV, Smart Home, and Other Subscriptions

Interest in bundling all digital services and apps is highest among families with children in the home, younger consumers, and streamers. IRVING, TX, UNITED STATES, July 8, 2025 /⁨EINPresswire.com⁩/ -- As smart devices and digital services become more …

Distribution channels: Business & Economy, Consumer Goods ...

Published on July 1, 2025 - 14:11 GMT

Survey: Extreme Weather, Rising Energy Bills & Power Grid Instability Spark Demand for Better Home Energy Solutions

Horowitz Research survey found a shifting sentiment has many homeowners in high-risk states looking for alternatives to Tesla's Powerwall IRVINE, CA, UNITED STATES, July 1, 2025 /⁨EINPresswire.com⁩/ -- An overwhelming 91% of combined homeowners polled …

Distribution channels: Building & Construction Industry, Culture, Society & Lifestyle ...

Published on June 30, 2025 - 13:33 GMT

Consumers Turning to Free, Ad-Supported Streaming TV (FAST) Services for Live TV, New Horowitz Study Reveals

In a rapidly evolving media landscape, free, ad-supported streaming TV (FAST) services have quickly become the leading source for live viewing. IRVING, TX, UNITED STATES, June 30, 2025 /⁨EINPresswire.com⁩/ -- The majority (85%) of American consumers watch …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...

Published on June 16, 2025 - 14:42 GMT

Centralized Hubs in Demand for Most Consumers with Multiple Smart Home Devices

70% of consumers with two or more smart home devices say they would rather control all their devices from one centralized hub instead of using multiple apps. IRVING, TX, UNITED STATES, June 16, 2025 /⁨EINPresswire.com⁩/ -- Nearly 2 in 3 (64%) consumers …

Distribution channels: Business & Economy, Consumer Goods ...

Published on May 20, 2025 - 15:46 GMT

Black American Gen Zers Use Social Media to Stay Connected to Entertainment, News, and Brands

3 in 4 Black Gen Z consumers use social media apps every day or almost every day, with YouTube, TikTok, and Instagram being their top-used platforms. IRVING, TX, UNITED STATES, May 20, 2025 /⁨EINPresswire.com⁩/ -- Social media is a powerful platform for …

Distribution channels: Culture, Society & Lifestyle, Social Media ...