Published on
October 31, 2023
- 12:54 GMT
Sponsorship Disclosure and Consumer Engagement: Evidence from Bilibili Video Platform
CHINA, October 31, 2023 /EINPresswire.com/ -- This research delves into the impact of video content sponsorship and sponsorship disclosure on consumer engagement by analyzing nearly 30,000 videos on the Bilibili platform. The results indicate that video …
Distribution channels:
Business & Economy, Electronics Industry
...
