GfK Press Releases - EIN Presswire - Press Release Distribution Service

Published on April 4, 2023 - 13:49 GMT

MRI-Simmons, TelevisaUnivision Partner to Enable Advanced Advertising Solutions for Marketers

Strategic partnership makes MRI-Simmons’ high-quality, nationally representative data available for audience-based buys on all TelevisaUnivision media channels NEW YORK, NY, UNITED STATES, April 4, 2023 /⁨EINPresswire.com⁩/ -- MRI-Simmons, the leading …

Distribution channels: Media, Advertising & PR, Technology ...

Published on March 27, 2023 - 13:36 GMT

GfK continues to strengthen West Coast presence with return of Sims in Marketing Effectiveness role

Joins growing California contingent with focus on tech, digital media, automotive, and other verticals NEW YORK, NY, UNITED STATES, March 27, 2023 /⁨EINPresswire.com⁩/ -- Kelly Sims – a senior consumer researcher and consultant with strong ties to the …

Distribution channels: Consumer Goods, Media, Advertising & PR ...

Published on March 21, 2023 - 12:30 GMT

Over 50% of US consumers cannot name a brand that is making a difference when it comes to environment, diversity – GfK

New research points to opportunity for stronger brand differentiation around purpose-driven marketing NEW YORK, NY, UNITED STATES, March 21, 2023 /⁨EINPresswire.com⁩/ -- Marketers generally assume that brands helping causes – from the environment to …

Distribution channels: Consumer Goods, Environment ...

Published on March 20, 2023 - 13:15 GMT

Device that would turn consumers into EV energy distributors wins GfK’s 2023 NextGen Data Science Competition

Team from CUNY’s College of Staten Island claims $5,000 grand prize, presentation at Insights Association event NEW YORK, NY, UNITED STATES, March 20, 2023 /⁨EINPresswire.com⁩/ -- With the current lack of charging stations still posing a huge obstacle for …

Distribution channels: Automotive Industry, Education ...

Published on March 16, 2023 - 14:35 GMT

60% of consumers planning to get a new car say affordability is impacting their purchase decision – GfK

47% of those affected plan to postpone buying for over 1 year NEW YORK, NY, UNITED STATES, March 16, 2023 /⁨EINPresswire.com⁩/ -- With the average price of a new car approaching $50,000 – and many buyers still paying MSRP or above – affordability remains …

Distribution channels: Automotive Industry, Energy Industry ...

Published on January 9, 2023 - 15:15 GMT

GfK US Tires team expands category management practice with hiring of Goodyear veteran

Quiros will help manufacturer clients leverage GfK POS data for smarter, consumer-relevant strategy decisions NEW YORK, NY, UNITED STATES, January 9, 2023 /⁨EINPresswire.com⁩/ -- Tire makers and sellers know, more than ever, that they need to plan their …

Distribution channels: Automotive Industry, Energy Industry ...

Published on January 5, 2023 - 14:15 GMT

Status, self-image top the list of reasons for intending to buy an all-electric vehicle – GfK report

Environmental concern is a minor factor in driving purchase intention NEW YORK, NY, UNITED STATES, January 5, 2023 /⁨EINPresswire.com⁩/ -- While the carbon footprints of electric vehicles may be grabbing headlines, consumers planning to buy EVs often seem …

Distribution channels: Automotive Industry, Energy Industry ...

Published on November 17, 2022 - 14:36 GMT

New GfK study shows EV tax credit restrictions will alter many car purchase decisions, upend brand loyalties

May suppress EV sales, driving buyers to delay purchases or revert to hybrids, gas-powered engines NEW YORK, NEW YORK, UNITED STATES, November 17, 2022 /⁨EINPresswire.com⁩/ -- New limitations on the $7,500 tax credit for those purchasing electric vehicles …

Distribution channels: Automotive Industry, Electronics Industry ...

Published on November 7, 2022 - 14:14 GMT

GfK taps Monro, Discount Tire veteran as Account Director for POS Tires team

Wright has held key category management, product development roles during 15 years in the industry NEW YORK, NY, UNITED STATES, November 7, 2022 /⁨EINPresswire.com⁩/ -- The latest addition to GfK’s tire industry research team brings a wealth of client- …

Distribution channels: Automotive Industry, Retail ...

Published on October 25, 2022 - 11:56 GMT

GfK, Insights Association challenge undergraduates to turn data into sustainability innovations

Winning team gets $5,000 grand prize, presentation slot at Insights Association’s Annual Conference NEW YORK, NY, UNITED STATES, October 25, 2022 /⁨EINPresswire.com⁩/ -- Sustainability is a growing part of almost every brand’s marketing plans – but few …

Distribution channels: Education, Environment ...

Published on October 19, 2022 - 14:52 GMT

Baby Boomers, Gen X more likely to notice, watch brand purpose ads – GfK study

But purpose campaigns have deeper emotional, motivational effects on Gen Z, Millennials NEW YORK, NY, UNITED STATES, October 19, 2022 /⁨EINPresswire.com⁩/ -- Brands and agencies have long assumed that younger generations are driving the brand purpose …

Distribution channels: Companies, Consumer Goods ...

Published on October 6, 2022 - 13:15 GMT

Chung joins GfK as West Coast lead for AutoMobility™, other key commercial businesses

Has held strategic brand, digital roles in automotive, media/entertainment, technology, and financial services NEW YORK, UNITED STATES, October 6, 2022 /⁨EINPresswire.com⁩/ -- GfK is reinforcing its West Coast presence with the appointment of Mike Chung …

Distribution channels: Automotive Industry, Technology ...

Published on September 29, 2022 - 14:14 GMT

GfK Consumer Life taps Melnick to lead Commercial Account Development

Will bring gold-standard consumer trend insights to brands across industries NEW YORK, NY, UNITED STATES, September 29, 2022 /⁨EINPresswire.com⁩/ -- GfK Consumer Life – the global experts in leveraging consumer trends for strategic decision making – has …

Distribution channels: Consumer Goods, Food & Beverage Industry ...

Published on September 8, 2022 - 14:36 GMT

Younger and upper-income car buyers are rethinking their need for a new vehicle – GfK AutoMobility research

Above-MSRP prices and economic uncertainty are driving key auto intenders to consider used options NEW YORK, NY, UNITED STATES, September 8, 2022 /⁨EINPresswire.com⁩/ -- For many drivers, buying or leasing a new vehicle every few years has become a …

Distribution channels: Automotive Industry, Environment ...

Published on September 7, 2022 - 13:15 GMT

MRI-Simmons Appoints Brian Katz as Vice President of Advanced Advertising

Industry veteran brings over 25 years of experience in TV and digital research, audience insights, sales, and data strategy NEW YORK, NY, UNITED STATES, September 7, 2022 /⁨EINPresswire.com⁩/ -- MRI-Simmons, the essential consumer truth set, today …

Distribution channels: Media, Advertising & PR, Technology ...

Published on September 7, 2022 - 12:45 GMT

Global consumers value enjoyment, equality, and the natural world more than they did 25 years ago – GfK

GfK Consumer Life celebrates a quarter century of trend study with look back to 1997 NEW YORK, NY, UNITED STATES, September 7, 2022 /⁨EINPresswire.com⁩/ -- At the heart of consumers’ lives and everyday decisions are the values they consider core to …

Distribution channels: Automotive Industry, Consumer Goods ...

Published on August 17, 2022 - 13:15 GMT

GfK elevates Bhaumik to Global Account Director for Amazon, other key tech players

Brings ad tech, software experience from Microsoft, TubeMogul, and Samba TV NEW YORK, NY, UNITED STATES, August 17, 2022 /⁨EINPresswire.com⁩/ -- GfK has tapped tech industry veteran Ishan Bhaumik to be its new Global Account Director for Amazon and other …

Distribution channels: Media, Advertising & PR, Technology ...

Published on August 10, 2022 - 13:15 GMT

New GfK study reveals minimal quality differences among sources of consumer research sample

Analysis compared 21 panels from three major providers; new quality-control regimen can reduce bias by 33% NEW YORK, NY, UNITED STATES, August 10, 2022 /⁨EINPresswire.com⁩/ -- In a radically disrupted consumer marketplace, understanding what people want …

Distribution channels: Automotive Industry, Consumer Goods ...

Published on August 8, 2022 - 16:52 GMT

Paying above MSRP leaves car buyers with strong negative feelings toward auto brands, dealerships -- GfK study

In GfK AutoMobility™ analysis, “above-list” purchasers are almost three times as likely to say they will not buy the same brand again NEW YORK, NY, UNITED STATES, August 8, 2022 /⁨EINPresswire.com⁩/ -- As the competition for new cars of almost every make …

Distribution channels: Automotive Industry, Technology ...

Published on August 3, 2022 - 17:45 GMT

North American CMOs see silos, talent, and budget as leading obstacles to fulfilling their data potential

New analysis of GfK/CMO Council study shows data management, accessibility are ongoing challenges NEW YORK, NY, UNITED STATES, August 3, 2022 /⁨EINPresswire.com⁩/ -- At a time when North American marketers are being called on to raise their games as …

Distribution channels: Media, Advertising & PR, Technology ...