Winterberry Group Research Examines Direct Mail Ad Spend, Demand Drivers Given Heightened Brand Interest in ‘Omnichannel’ ...
NEW YORK, Dec. 11, 2024 (GLOBE NEWSWIRE) -- A new white paper released today by Winterberry Group, a strategic growth consultancy, shows that U.S. brands will grow their spending on direct mail advertising by an estimated 2.6 percent in 2024, reaching $37. …