Horowitz Research, A Division of M/A/R/C Research Press Releases - EIN Presswire

Published on January 28, 2026 - 22:24 GMT

How Gen Z Navigates Financial Pressure in Today’s Economy

In response to the financial pressure in today's economy, adult Gen Z is actively adjusting how they spend and earn. IRVING, TX, UNITED STATES, January 28, 2026 /⁨EINPresswire.com⁩/ -- According to Horowitz Research’s State of Media, Entertainment and …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...

Published on December 10, 2025 - 20:20 GMT

The Growing Shoppable Media Ecosystem: Consumers Engage Across Screens to Shop and Buy

Today’s consumers encounter shoppable touchpoints across multiple channels IRVING, TX, UNITED STATES, December 10, 2025 /⁨EINPresswire.com⁩/ -- Shoppable media has evolved into a dynamic ecosystem that spans social media, connected TV, and the gaming …

Distribution channels: Business & Economy, Media, Advertising & PR ...

Published on November 18, 2025 - 20:06 GMT

M/A/R/C® Research and Animalytix Join Forces to Introduce Parallax Initiative

M/A/R/C® Research and Animalytix have joined forces to introduce the Parallax Initiative. IRVING, TX, UNITED STATES, November 18, 2025 /⁨EINPresswire.com⁩/ -- M/A/R/C® Research, a global leader in custom marketing research and insights, and Animalytix …

Distribution channels: Consumer Goods, Culture, Society & Lifestyle ...

Published on October 8, 2025 - 14:15 GMT

Multicultural Pet Owners Offer Unique Opportunities for Brands, Retailers, and Pet Care Providers

Report sheds light on the evolving landscape of pet ownership in America. IRVING, TX, UNITED STATES, October 8, 2025 /⁨EINPresswire.com⁩/ -- Multicultural pet owners are shaping the pet care industry in meaningful ways, according to a recent …

Distribution channels: Consumer Goods, Culture, Society & Lifestyle ...

Published on September 17, 2025 - 14:28 GMT

NFL Viewers Are Transforming Game Day into an Interactive, Social, and Shopping Experience

Real-time engagement is turning sports viewers into active participants and consumers. IRVING, TX, UNITED STATES, September 17, 2025 /⁨EINPresswire.com⁩/ -- As NFL season dominates screens across the U.S., many fans are doing more than just watching, they …

Distribution channels: Business & Economy, Electronics Industry ...

Published on September 2, 2025 - 21:59 GMT

Younger Audiences Adopting 'Lean in' Interactive TV Features that Blend Entertainment, Social Media, and Commerce

Nearly half (48%) of TV viewers regularly engage with social media during or after a show. Younger audiences over-index on social engagement with TV content. IRVING, TX, UNITED STATES, September 2, 2025 /⁨EINPresswire.com⁩/ -- Attracting audiences to live …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...

Published on July 8, 2025 - 14:42 GMT

2 in 3 Consumers Would Likely Switch to a Bundle from One Provider for Streaming TV, Smart Home, and Other Subscriptions

Interest in bundling all digital services and apps is highest among families with children in the home, younger consumers, and streamers. IRVING, TX, UNITED STATES, July 8, 2025 /⁨EINPresswire.com⁩/ -- As smart devices and digital services become more …

Distribution channels: Business & Economy, Consumer Goods ...

Published on July 1, 2025 - 14:11 GMT

Survey: Extreme Weather, Rising Energy Bills & Power Grid Instability Spark Demand for Better Home Energy Solutions

Horowitz Research survey found a shifting sentiment has many homeowners in high-risk states looking for alternatives to Tesla's Powerwall IRVINE, CA, UNITED STATES, July 1, 2025 /⁨EINPresswire.com⁩/ -- An overwhelming 91% of combined homeowners polled …

Distribution channels: Building & Construction Industry, Culture, Society & Lifestyle ...

Published on June 30, 2025 - 13:33 GMT

Consumers Turning to Free, Ad-Supported Streaming TV (FAST) Services for Live TV, New Horowitz Study Reveals

In a rapidly evolving media landscape, free, ad-supported streaming TV (FAST) services have quickly become the leading source for live viewing. IRVING, TX, UNITED STATES, June 30, 2025 /⁨EINPresswire.com⁩/ -- The majority (85%) of American consumers watch …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...

Published on June 16, 2025 - 14:42 GMT

Centralized Hubs in Demand for Most Consumers with Multiple Smart Home Devices

70% of consumers with two or more smart home devices say they would rather control all their devices from one centralized hub instead of using multiple apps. IRVING, TX, UNITED STATES, June 16, 2025 /⁨EINPresswire.com⁩/ -- Nearly 2 in 3 (64%) consumers …

Distribution channels: Business & Economy, Consumer Goods ...

Published on May 20, 2025 - 15:46 GMT

Black American Gen Zers Use Social Media to Stay Connected to Entertainment, News, and Brands

3 in 4 Black Gen Z consumers use social media apps every day or almost every day, with YouTube, TikTok, and Instagram being their top-used platforms. IRVING, TX, UNITED STATES, May 20, 2025 /⁨EINPresswire.com⁩/ -- Social media is a powerful platform for …

Distribution channels: Culture, Society & Lifestyle, Social Media ...

Published on May 13, 2025 - 13:27 GMT

Nearly Half of U.S. Homes Have Smart Devices, Higher Among Younger and Multicultural Consumers, New Horowitz Study Finds

Consumers with smart home devices tend to be younger, multicultural, and more likely to have children in the home, according to the Horowitz study. IRVING, TX, UNITED STATES, May 13, 2025 /⁨EINPresswire.com⁩/ -- Nearly half (48%) of American homes have at …

Distribution channels: Business & Economy, Consumer Goods ...

Published on April 28, 2025 - 12:00 GMT

As Penetration of 5G Home Internet Service Grows Among U.S. Households, New Horowitz Study Shows High Satisfaction

Penetration of 5G home internet has now reached 12%, and satisfaction with the service is just as high as traditional home internet services IRVING, TX, UNITED STATES, April 28, 2025 /⁨EINPresswire.com⁩/ -- Mobile providers like T-Mobile, AT&T, and …

Distribution channels: Business & Economy, Consumer Goods ...

Published on April 16, 2025 - 13:24 GMT

Drive Business Success with Expert Insights and Actionable Strategies Offered in Quarterly Webinars

Helping companies better understand the needs of today’s consumers to drive business success IRVING, TX, UNITED STATES, April 16, 2025 /⁨EINPresswire.com⁩/ -- Consumer behaviors are shifting due to an evolving marketplace and fluctuating economy. To help …

Distribution channels: Business & Economy, Healthcare & Pharmaceuticals Industry ...