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Published on July 2, 2021 - 13:30 GMT

Breaking Media Using Intent Data to Inform Content Marketing Programs

Bombora Company Surge® data enhances publisher’s niche expertise and enriches first-party data NEW YORK, NY, UNITED STATES, July 2, 2021 /⁨EINPresswire.com⁩/ -- Brands and agencies using sponsored content to reach lawyers, health care professionals, …

Distribution channels: Business & Economy, Companies ...

Published on June 30, 2021 - 13:30 GMT

Intent Data Show Increased Interest in 'Online Video' Among Both Brands And Agencies: Bombora Company Surge(R), Merkle

“Online video platform” is experiencing a dramatic rise in interest among brands and agencies, according to intent data measured by Bombora Company Surge(R) NEW YORK, NY, UNITED STATES, June 30, 2021 /⁨EINPresswire.com⁩/ -- The continuing rise of video …

Distribution channels: Business & Economy, Companies ...

Published on June 24, 2021 - 12:00 GMT

Flashtalking and Throtle Partner to Provide Seamless,Transparent Data Onboarding and Distribution Option for Clients

NEW YORK, NEW YORK, UNITED STATES, June 24, 2021 /⁨EINPresswire.com⁩/ -- Flashtalking, the leading global independent platform for omnichannel ad serving, data-driven creative, and unified insights, today announced a strategic partnership with Throtle, a …

Distribution channels: Business & Economy, Companies ...

Published on June 23, 2021 - 07:00 GMT

Prove Partners with TransUnion to Launch eKYC Solution in Hong Kong

Entrance into Hong Kong’s Highly Penetrated Smartphone Market Furthers Rapid Expansion of Prove’s Phone Identity Network™ into 60 Countries NEW YORK, NY, USA, June 23, 2021 /⁨EINPresswire.com⁩/ -- Prove, the modern way of proving identity with just a …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on June 22, 2021 - 13:30 GMT

Award-winning Site VTDigger Uses Ad Management System to Fund More Great Journalism

Earns more programmatic revenue in first two weeks of March than during all of 2020 MONTPELIER, VT, UNITED STATES, June 22, 2021 /⁨EINPresswire.com⁩/ -- Finding the stories that powerful people want to hide costs money. VTDigger has come up with a number …

Distribution channels: Business & Economy, Culture, Society & Lifestyle ...

Published on June 18, 2021 - 15:28 GMT

Brand Interest Piques for 'Networked Digital Signage,' 'Social Business': Bombora Company Surge(R), Merkle's McLaren

“Social business” is experiencing a dramatic rise in interest, particularly among brands, according to intent data measured by Bombora Company Surge(R) NEW YORK, NY, UNITED STATES, June 18, 2021 /⁨EINPresswire.com⁩/ -- With each passing day we enter a new …

Distribution channels: Business & Economy, Companies ...

Published on June 16, 2021 - 17:00 GMT

Upwave Invests to Expand Its Full Suite of Brand Analytics Solutions

Upwave's newest technology acquisition follows the sale of its legacy Instant Insights product and expands search analytics capabilities for brand measurement SAN FRANCISCO, CA, UNITED STATES, June 16, 2021 /⁨EINPresswire.com⁩/ -- Upwave, the leading …

Distribution channels: Business & Economy, Media, Advertising & PR ...

Published on June 15, 2021 - 13:30 GMT

Prove Joins Good Health Pass Collaborative, Endorses Principles & Work Toward Global Standards for Digital Health Passes

NEW YORK, NY, USA, June 15, 2021 /⁨EINPresswire.com⁩/ -- Prove, the modern way of proving identity with just a phone number, today announced its endorsement of the Good Health Pass Collaborative, a multi-sector, global effort to develop guiding principles …

Distribution channels: Aviation & Aerospace Industry, Banking, Finance & Investment Industry ...

Published on June 15, 2021 - 13:00 GMT

ADARA Partners with Commerce Signals to Deliver Total Economic Impact Insights to Destination Marketers

With Payment Card Measurement Insights Across Media Channels and Vendors, Destination Marketers Can Plan, Measure and Attribute Investments with More Confidence PALO ALTO, CA, USA, June 15, 2021 /⁨EINPresswire.com⁩/ -- ADARA, the global leader in …

Distribution channels: IT Industry, Media, Advertising & PR ...

Published on June 14, 2021 - 19:01 GMT

Adform Urges U.S. CMOs to Ramp Up Adoption of First-party IDs; Publishers Prove Readiness for End of Third-party Cookies

Publishers have proven that they are ready for the deprecation of third-party cookies; Adform urges CMOs to play their part NEW YORK, NY, USA, June 14, 2021 /⁨EINPresswire.com⁩/ -- Adform, the only global, independent, and fully integrated advertising …

Distribution channels: Business & Economy, Companies ...

Published on June 14, 2021 - 16:01 GMT

Myota Announces $3.65M Series A2 Funding for the Company’s Enterprise Information Protection SaaS Platform

Investment Reflects Urgent Market Demand for Heightened Information Protection and Cyber Resilience BLUE BELL, PENNSYLVANIA, UNITED STATES, June 14, 2021 /⁨EINPresswire.com⁩/ -- Myota, a next-generation information security and cyber resilience SaaS …

Distribution channels: Banking, Finance & Investment Industry, Business & Economy ...

Published on June 10, 2021 - 14:00 GMT

Verve Group se expande internacionalmente com o lançamento de operações no Brasil

SãO PAULO, BRAZIL, June 10, 2021 /⁨EINPresswire.com⁩/ -- O Verve Group, uma plataforma de publicidade omnichannel privacy-first global e parte da Media and Games Invest SE, lançou operações no Brasil, nomeando Marcus Imaizumi para o cargo de Diretor …

Distribution channels: Business & Economy, IT Industry ...

Published on June 8, 2021 - 13:30 GMT

NetWise Launches Industry-Leading B2B Audience Data Platform

Enables B2B marketers to target campaigns across every platform in every channel BOCA RATON, FL, UNITED STATES, June 8, 2021 /⁨EINPresswire.com⁩/ -- B2B marketers now have an easier time reaching just the right audiences. That’s thanks to the launch of …

Distribution channels: Business & Economy, Companies ...

Published on June 7, 2021 - 15:10 GMT

Lt. Gov. John Fetterman Appears at Chronic’s Green Room Display at the Philadelphia Flower Show

U.S. Senate Candidate and Prominent Advocate for Cannabis Legalization Meets with CEO of Leading Cannabis Agency Chronic PHILADELPHIA, PENNSYLVANIA, UNITED STATES, June 7, 2021 /⁨EINPresswire.com⁩/ -- The annual Philadelphia Flower Show, the oldest and …

Distribution channels: Agriculture, Farming & Forestry Industry, Business & Economy ...

Published on June 7, 2021 - 13:05 GMT

PC Gaming Show 2021 Preview

The PC Gaming Show airs June 13 at 2:30 PM PT / 5:30 PM ET LOS ANGELES, CALIFORNIA, UNITED STATES, June 7, 2021 /⁨EINPresswire.com⁩/ -- The biggest annual showcase dedicated to PC gaming, the PC Gaming Show, will return on June 13 at 2:30 PM PT / 5:30 PM …

Distribution channels: Amusement, Gaming & Casino, Companies ...

Published on June 4, 2021 - 20:25 GMT

Brands Love 'Customer Segmentation,' Agencies Not So Much, According to Bombora Company Surge(R)

This week’s intent data reveal a disconnect between brands and agencies when it comes to “customer segmentation,” as measured by Bombora Company Surge(R) NEW YORK, NY, UNITED STATES, June 4, 2021 /⁨EINPresswire.com⁩/ -- Marketing today is all about the …

Distribution channels: Business & Economy, Companies ...

Published on June 2, 2021 - 15:00 GMT

Protected by Flashtalking and Viant Partner to Support Major Brand OTT Advertisers

With a shared commitment to verification and invalid traffic protections for advanced TV, partners forge turnkey client solutions at scale NEW YORK, NEW YORK, UNITED STATES, June 2, 2021 /⁨EINPresswire.com⁩/ -- Flashtalking, the leading global …

Distribution channels: Business & Economy, Companies ...

Published on May 28, 2021 - 18:02 GMT

Marketers Zero in on 'Price Sensitivity,' 'Attention,' and - Yes - Even 'Radio,' According to Bombora Company Surge(R)

Intent data for “attention and engagement analytics” have risen sharply among brands, as measured by Bombora Company Surge(R) MILLBURN, NEW JERSEY, UNITED STATES, May 28, 2021 /⁨EINPresswire.com⁩/ -- “Price sensitivity” was a trending topic among …

Distribution channels: Business & Economy, Companies ...

Published on May 27, 2021 - 14:00 GMT

Flashtalking and BrightLine Partner to Unlock Interactive Personalized Advertising across Premium CTV Properties

Partnership extends personalized, interactive advertising and creative formats into the wider CTV/OTT ecosystem NEW YORK, NEW YORK, UNITED STATES, May 27, 2021 /⁨EINPresswire.com⁩/ -- Flashtalking, the leading global independent platform for omnichannel …

Distribution channels: Business & Economy, Companies ...

Published on May 26, 2021 - 18:20 GMT

Social Discovery Is The New Connection Economy

Forbes Contributor Todd Wasserman Examines how Social Networks, Gaming, and Dating Sites Have created an Entirely New Segment Online Called Social Discovery NEW YORK, NEW YORK, UNITED STATES, May 26, 2021 /⁨EINPresswire.com⁩/ -- If you had a crystal ball …

Distribution channels: Amusement, Gaming & Casino, Banking, Finance & Investment Industry ...