GfK Press Releases

• Published on August 12, 2021 - 15:05 GMT

  

  Gaming devices recorded exponential sales growth during key pandemic months

  Unit sales of gaming notebooks saw 25% upticks NEW YORK, NY, UNITED STATES, August 12, 2021 /⁨EINPresswire.com⁩/ -- We know for certain that pandemic lockdowns drove big sales upticks for stay-at-home digital devices – from monitors to headsets. But GfK …

  Distribution channels: Amusement, Gaming & Casino, Electronics Industry ...
• Published on July 29, 2021 - 13:30 GMT

  

  In-store marketing still wields strongest influence on US shoppers

  New GfK research shows online influences rising, with dramatic differences by category NEW YORK, NY, UNITED STATES, July 29, 2021 /⁨EINPresswire.com⁩/ -- After more than a year when online shopping was the lifeline of many US consumers, new GfK research …

  Distribution channels: Consumer Goods, Retail ...
• Published on July 13, 2021 - 13:00 GMT

  

  Shortage of new vehicles impacts youngest consumers most dramatically

  New GfK AutoMobility™ research shows 18-to-29 age group is more likely to opt for a different car, while 65+ buyers prefer to wait for their first choices NEW YORK, UNITED STATES, July 13, 2021 /⁨EINPresswire.com⁩/ -- As micro-chip shortages and other …

  Distribution channels: Automotive Industry, Technology ...
• Published on June 30, 2021 - 12:30 GMT

  New GfK, Dstillery audiences empower precise targeting of electric vehicle intenders

  Just-launched segments give media planners access to today’s most talked-about auto buyers NEW YORK, NY, UNITED STATES, June 30, 2021 /⁨EINPresswire.com⁩/ -- With electric vehicles (EVs) expected to account for 58% of car sales by 2040, the auto …

  Distribution channels: Automotive Industry, Media, Advertising & PR ...
• Published on June 17, 2021 - 13:27 GMT

  

  Younger US consumers are leading the way on environmental concern, activism

  New GfK survey shows 18-to-35 age group is more likely to say “green” brands have altruistic motives NEW YORK, NY, UNITED STATES, June 17, 2021 /⁨EINPresswire.com⁩/ -- After a year of lockdowns and deprivation, a new GfK survey reveals that the …

  Distribution channels: Business & Economy, Consumer Goods ...
• Published on June 8, 2021 - 13:15 GMT

  

  MRI-Simmons Study Reveals Widespread Support for LGBTQ and Gender Identity Diversity in U.S.

  More than 2 in 3 Americans support these causes and communities NEW YORK, NY, UNITED STATES, June 8, 2021 /⁨EINPresswire.com⁩/ -- MRI-Simmons, the essential consumer truth set, today announced findings from its LGBTQ and Gender Identity Study, which …

  Distribution channels: Consumer Goods, Culture, Society & Lifestyle ...
• Published on June 7, 2021 - 13:29 GMT

  GfK’s Bonsignore to share insights on shopper values at NRF online event

  Will profile new “Citizen Shopper” during “State of Retail and the Consumer” panel NEW YORK, NY, UNITED STATES, June 7, 2021 /⁨EINPresswire.com⁩/ -- Throughout the pandemic, consumers, brands, and retailers have shifted their habits and ways of …

  Distribution channels: Consumer Goods, Retail ...
• Published on April 27, 2021 - 13:00 GMT

  

  Optimism is on the rise among US consumers; but 57% say they will be cautious about going back out

  New GfK study also shows that vaccinated people are thinking and acting differently than non-vaccinated NEW YORK, NY, UNITED STATES, April 27, 2021 /⁨EINPresswire.com⁩/ -- Roughly one year after COVID-19 transformed almost every aspect of life, some US …

  Distribution channels: Automotive Industry, Consumer Goods ...
• Published on April 22, 2021 - 12:45 GMT

  Extraordinary notebook growth continues in five biggest European countries during first weeks of 2021

  Lockdowns spur a 12% rise in unit sales -- latest GfK POS data NEW YORK, NY, UNITED STATES, April 22, 2021 /⁨EINPresswire.com⁩/ -- One year after the COVID-19 pandemic took hold, lockdowns and other restrictions around the world continue to drive demand …

  Distribution channels: Consumer Goods, Technology ...
• Published on April 20, 2021 - 13:00 GMT

  

  MRI-Simmons Study Reveals Over One Quarter of Cannabis Consumers in the US are aged 50+

  Nearly 17 million ‘CannaBoomers’ turning to Cannabis for physical and mental health benefits NEW YORK, NY, UNITED STATES, April 20, 2021 /⁨EINPresswire.com⁩/ -- MRI-Simmons, the essential consumer truth set, today announced findings from its National …

  Distribution channels: Consumer Goods, Healthcare & Pharmaceuticals Industry ...
• Published on April 12, 2021 - 14:48 GMT

  Brands need to reset priorities to connect with tomorrow’s US consumers – new GfK study

  One year after lockdowns began, consumers still love brands – but loyalty may be up for grabs NEW YORK, NY, UNITED STATES, April 12, 2021 /⁨EINPresswire.com⁩/ -- A new GfK study in the US shows that, one year after the start of the COVID-19 pandemic, …

  Distribution channels: Automotive Industry, Consumer Goods ...
• Published on April 6, 2021 - 13:15 GMT

  System to recycle Lithium Ion batteries from EVs, hybrids wins GfK NextGen Data Science Hackathon

  Experts from Kia, Team One acted as judges for 10-day competition focused on electric vehicle technology NEW YORK, NY, UNITED KINGDOM, April 6, 2021 /⁨EINPresswire.com⁩/ -- Ingeniously leveraging GfK automotive data and connecting the worlds of technology …

  Distribution channels: Automotive Industry, Energy Industry ...
• Published on March 22, 2021 - 13:30 GMT

  One in four Gen Y, Z auto intenders says electric vehicle tech will be a “must have” in next car

  NEW YORK, NY, UNITED STATES, March 22, 2021 /⁨EINPresswire.com⁩/ -- If Generations Y and Z represent the future of auto buying, then electric vehicles (EVs) are positioned for exponential growth in the years to come. Just-released research from GfK …

  Distribution channels: Automotive Industry, Energy Industry ...
• Published on March 9, 2021 - 13:00 GMT

  MRI-Simmons launches Activate Campaign Targets (ACT)

  Latest product innovation provides marketers with full transparency into the modeling process, streamlining activation NEW YORK, NY, UNITED STATES, March 9, 2021 /⁨EINPresswire.com⁩/ -- MRI-Simmons, the essential consumer truth set, today announced the …

  Distribution channels: Media, Advertising & PR, Technology ...
• Published on March 8, 2021 - 14:00 GMT

  GfK Brand Architect launching as a breakthrough in analyzing and realizing brand strength

  New framework bridges the gap between consumer attitudes and actual behavior to measure brand strength NEW YORK, NY, UNITED STATES, March 8, 2021 /⁨EINPresswire.com⁩/ -- The pressure on marketers to provide evidence of the value brands deliver to a …

  Distribution channels: Consumer Goods ...
• Published on December 10, 2020 - 13:23 GMT

  Link becomes West Coast account manager for GfK’s gold-standard studies of automotive brand health

  For its AutoMobility™ research, GfK interviews over 20,000 verified auto intenders every month NEW YORK, NY, UNITED STATES, December 10, 2020 /⁨EINPresswire.com⁩/ -- Louisa Link – a consumer research veteran who has consulted with major car makers – has …

  Distribution channels: Automotive Industry, Technology ...
• Published on December 8, 2020 - 13:00 GMT

  GfK hackathon competition will focus on innovations for electric vehicles, hybrids

  Undergraduate teams will draw on data science, analytics as they vie for $5,000 prize NEW YORK, NY, UNITED STATES, December 8, 2020 /⁨EINPresswire.com⁩/ -- Gas prices may have plummeted, but Americans are not giving up on alternative energy – and one …

  Distribution channels: Automotive Industry, Electronics Industry ...
• Published on November 10, 2020 - 13:30 GMT

  

  Millennials poised to lead travel and spending during holiday season impacted by coronavirus pandemic

  Latest COVID-19 study reveals Millennials are 73% more likely to spend more, 39% more likely to travel this holiday season NEW YORK, NY, UNITED STATES, November 10, 2020 /⁨EINPresswire.com⁩/ -- MRI-Simmons, the essential consumer truth set, today …

  Distribution channels: Retail, Travel & Tourism Industry ...
• Published on October 28, 2020 - 13:00 GMT

  

  25 Million Americans Used Cannabis in the Last 6 Months Due to the COVID-19 Pandemic

  MRI-Simmons’ National Cannabis Study reveals ‘COVID Cannabis Consumers’ turning to Marijuana, CBD, or both for mental and physical benefits NEW YORK, NY, UNITED STATES, October 28, 2020 /⁨EINPresswire.com⁩/ -- MRI-Simmons, the essential consumer truth set …

  Distribution channels: Agriculture, Farming & Forestry Industry, Food & Beverage Industry ...
• Published on September 24, 2020 - 17:37 GMT

  US consumers anticipate muted holiday celebrations in 2020

  In new GfK Consumer Pulse research, plans for upcoming holidays focus on staying local, buying online NEW YORK, NY, UNITED STATES, September 24, 2020 /⁨EINPresswire.com⁩/ -- If brands and retailers were counting on festive holidays in 2020, they may …

  Distribution channels: Consumer Goods, Retail ...