GfK Press Releases

• Published on February 24, 2020 - 19:53 GMT

  GfK focuses on leveraging the power of personalization at CMA/SIMA event

  Beier, Stacey will share “best practices” for creating personalized products, experiences NEW YORK, NY, UNITED STATES, February 24, 2020 /⁨EINPresswire.com⁩/ -- As brands strive to build customer loyalty in today’s hyper-competitive marketplace, …

  Distribution channels: Conferences & Trade Fairs, Consumer Goods ...
• Published on February 18, 2020 - 13:00 GMT

  MRC grants continuation of accreditation to MRI’s Survey of the American Consumer®

  Accreditation comes at a time of increased importance and demand for high-quality nationally representative data sets NEW YORK CITY, NY, USA, February 18, 2020 /⁨EINPresswire.com⁩/ -- MRI-Simmons, the essential consumer truth set, today announced that the …

  Distribution channels: Companies, Media, Advertising & PR ...
• Published on February 4, 2020 - 15:15 GMT

  GfK offers Auto Tech insights to undergraduate hackathon teams

  GfK North America is making Auto Tech Insights data available to students who sign up for its NextGen Hackathon Competition. NEW YORK CITY, NY, UNITED STATES, February 4, 2020 /⁨EINPresswire.com⁩/ -- The message from GfK to undergraduate marketers, …

  Distribution channels: Automotive Industry, Education ...
• Published on January 9, 2020 - 15:26 GMT

  GfK’s Bonsignore will share CBD trends, insights at NRF’s 2020 “Big Show”

  13% of US adults have used CBD products in the past year, according to GfK affiliate MRI-Simmons NEW YORK CITY, NY, UNITED STATES, January 9, 2020 /⁨EINPresswire.com⁩/ -- Leading the first wave of mainstream cannabis acceptance and consumption, CBD …

  Distribution channels: Beauty & Hair Care, Conferences & Trade Fairs ...
• Published on January 7, 2020 - 17:23 GMT

  

  Luxury auto “intenders” are 50% to 70% more likely to embrace autonomous, electric vehicles – GfK

  New study shows growing gap between luxury, non-luxury buyers when it comes to interest in “smart” features NEW YORK CITY, NY, UNITED STATES, January 7, 2020 /⁨EINPresswire.com⁩/ -- New US research from GfK suggests that consumers who plan to buy luxury …

  Distribution channels: Automotive Industry, Conferences & Trade Fairs ...
• Published on December 19, 2019 - 17:06 GMT

  At CES, GfK takes a generational look at trust in smart technology

  Insights from MRI-Simmons, GfK Consumer Life will illuminate tech anxiety in different age groups NEW YORK CITY, NY, 226, December 19, 2019 /⁨EINPresswire.com⁩/ -- As smart technology evolves, the greatest obstacle to its growth may not be processing …

  Distribution channels: Automotive Industry, Conferences & Trade Fairs ...
• Published on December 5, 2019 - 14:32 GMT

  GfK, BrandTotal will illuminate world of dark marketing at IA Converge event

  “Hidden” digital campaigns have major implications for effective targeting, measurement NEW YORK CITY, NEW YORK, UNITED STATES, December 5, 2019 /⁨EINPresswire.com⁩/ -- Social media metrics have come a long way – but the truth is that organic (non- …

  Distribution channels: Automotive Industry, Conferences & Trade Fairs ...
• Published on November 18, 2019 - 15:00 GMT

  

  Smart car technology has become a deal breaker for US auto “intenders”

  Loyal auto buyers would consider abandoning preferred brands to get most-wanted devices, services – GfK NEW YORK, NY, UNITED STATES, November 18, 2019 /⁨EINPresswire.com⁩/ -- Smart technology is breaking up long-established relationships – between car …

  Distribution channels: Automotive Industry, Electronics Industry ...
• Published on November 14, 2019 - 14:30 GMT

  MRI-Simmons, EthniFacts leverage cross-cultural attitudes for richer targeting

  New tool reveals untapped audiences for cross-cultural marketing NEW YORK CITY, NEW YORK, UNITED STATES, November 14, 2019 /⁨EINPresswire.com⁩/ -- MRI-Simmons, the leading provider of insights on the American consumer, and EthniFacts, a leader in cultural …

  Distribution channels: Media, Advertising & PR, Social Media ...
• Published on November 13, 2019 - 16:06 GMT

  Price increases drive sales growth for US independent tire channel

  According to GfK, out-the-door price increases have resulted in a stronger trend for US dollar sales rather than unit volume for the year to date. NEW YORK, NY, UNITED STATES, November 13, 2019 /⁨EINPresswire.com⁩/ -- According to new 2019 data from GfK’ …

  Distribution channels: Automotive Industry, Retail ...
• Published on October 31, 2019 - 16:40 GMT

  GfK will nurture auto tech innovation in hackathon competition for undergraduates

  Student teams will combine marketing, data science as they vie for $5,000 prize NEW YORK, NY, UNITED STATES, October 31, 2019 /⁨EINPresswire.com⁩/ -- According to GfK AutoMobility, more than half of those who intend to buy a new car say that in-vehicle …

  Distribution channels: Automotive Industry, Education ...
• Published on October 17, 2019 - 16:06 GMT

  In CRC sessions, GfK will focus on leveraging brand ecosystems, marketing to wary consumers

  Will co-present with Microsoft at leading consumer insights event NEW YORK CITY, NEW YORK, UNITED STATES, October 17, 2019 /⁨EINPresswire.com⁩/ -- While companies pay close attention to the health of their individual brands, they often overlook a crucial …

  Distribution channels: Consumer Goods, Media, Advertising & PR ...
• Published on October 14, 2019 - 16:07 GMT

  Gen Z women embrace new devices but struggle with “tech fatigue” – GfK Consumer Life

  GfK’s Burnett will share new Gen Z insights at Marketing 2 Moms event NEW YORK, NY, UNITED STATES, October 14, 2019 /⁨EINPresswire.com⁩/ -- As the first generation born and raised in a smartphone-powered world, Gen Z (born 1998 or later) seems destined to …

  Distribution channels: Consumer Goods, Media, Advertising & PR ...
• Published on October 8, 2019 - 14:07 GMT

  With climate concerns growing, consumers expect greater environmental awareness, transparency from brands

  New GfK Consumer Life insights show US consumers are more skeptical about product claims, business practices NEW YORK, NY, UNITED STATES, October 8, 2019 /⁨EINPresswire.com⁩/ -- New research from GfK Consumer Life shows how growing concern about the …

  Distribution channels: Automotive Industry, Environment ...
• Published on September 25, 2019 - 15:16 GMT

  GfK, BrandTotal partner to track “dark” marketing that targets key consumer segments

  For the first time, brands can see competitive digital, social campaigns through the lens of their most important consumers NEW YORK, NY, USA, September 25, 2019 /⁨EINPresswire.com⁩/ -- With “dark” marketing – highly targeted campaigns invisible to the …

  Distribution channels: Consumer Goods, Media, Advertising & PR ...
• Published on September 18, 2019 - 13:01 GMT

  Ingram Micro selects GfK Etilize as partner for product data taxonomy

  Move strengthens 10-year relationship between tech product distributor and content provider NEW YORK, NY, 226, September 18, 2019 /⁨EINPresswire.com⁩/ -- Ingram Micro, a Fortune 500 distributor of information technology products and cloud services, has …

  Distribution channels: Retail ...