
VWO launches integration with GA4 for A/B testing capabilities
VWO now enables experimentation use cases for its customers through integration with Google Analytics 4. DELAWARE, USA, USA, April 12, 2023 /EINPresswire.com/ -- VWO, the leading experimentation platform, today announced that the updated integration between VWO and Google Analytics 4 (GA4) is now generally available. Google has added experimentation-related variables as standard dimensions within GA4, and VWO is one of the launch partners that will be able to provide this data within GA4. Earlier, users …