Peppercomm Launches New Purpose Stress Test to Help Brands Identify and Mitigate Their Risks of “Purpose-Washing”
NEW YORK, Oct. 16, 2019 (GLOBE NEWSWIRE) -- To succeed in today’s business environment, a brand needs a strong purpose. Consumers expect it, employees want it and business decision-makers rely on it. But increasingly, organizations that fail to live up to …