Published on
October 26, 2016
- 14:25 GMT
Research from Columbia Business School Shows that Consumers' Social Networks Offer Companies Increased Marketing Influence
NEW YORK, NY--(Marketwired - October 26, 2016) - In the age of the social network, customer lifetime value may be an outdated metric A single-minded focus on gaining revenue from one customer misses the opportunity to tap into one of their most important …
Distribution channels:
Consumer Goods, Education
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