The Newsroom of Playable INC

Nicole Kennedy
Playable Inc.
+61 416169845

Playable INC
707 Darling St Rozelle
Sydney, 2039
Australia
+61 403 419 581
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Playable enables brands to drive stronger engagement and higher return on investment by making high-quality video simple to deploy across multiple customer channels. As video becomes the most effective medium for digital communication, the challenge for marketers is no longer whether to use video, but how to use it at scale, with speed, reliability, and measurable performance. Playable was built to remove the complexity of deploying video across today’s fragmented customer engagement ecosystem. The Playable platform delivers instant-play video across email, in-app messaging, push notifications, SMS, RCS, MMS, WhatsApp, streaming environments, and the web. By eliminating technical barriers, Playable allows marketing teams to launch and scale video campaigns quickly, without disrupting existing workflows or relying on engineering resources. Brands using Playable typically see a 20 to 30 percent increase in conversions compared to static images or GIFs. Video enables customers to quickly understand relevance and value, helping brands deliver higher-propensity buyers directly to their website or store. Playable is built for marketing teams and backed by proven results. Marketers can upload existing video assets, repurpose or edit them, or create new content using built-in AI tools, then deploy video across multiple channels using simple, console-generated code. Playable integrates with more than 60 platforms, including Braze, Salesforce, Klaviyo, Mailchimp, and Emarsys, allowing video to fit seamlessly into existing CRM and lifecycle strategies. Trusted by global brands across travel, retail, ecommerce, healthcare, media, gaming, fashion, and luxury, Playable is secure, enterprise-ready, and designed to scale. Learn more at playable.video

Playable Video