NIQ and World Data Lab: Gen Z Spending Nears $12 Trillion by 2030, But Age No Longer Predicts Behavior
VIENNA, AUSTRIA, August 12, 2026 /EINPresswire.com/ -- The biggest shift in consumer spending isn’t generational; it’s behavioral. New research from NielsenIQ (NYSE: NIQ) and World Data Lab finds consumers across every age group are increasingly making …