Aluma Insights Press Releases - EIN Presswire - Press Release Distribution Service

Published on October 25, 2023 - 17:17 GMT

Aluma: Lack of New Content Not an Issue for Most Free TV Streamers

New study finds key tradeoffs including the absence of newer titles acceptable to most adult viewers FORT COLLINS, CO, US, October 24, 2023 /⁨EINPresswire.com⁩/ -- More than half of US adults that watch free streaming video on TV think free viewing …

Distribution channels: Electronics Industry, Media, Advertising & PR ...

Published on September 19, 2023 - 10:30 GMT

In the Last Year, 20% of SVOD Buyers Resubscribed to a Service They'd Previously Cancelled

90% returned within a year of service termination, attracted primarily by discounts and new content. FORT COLLINS, CO, US, September 19, 2023 /⁨EINPresswire.com⁩/ -- Price discounts and new shows are the most potent tools SVOD providers such as Netflix, …

Distribution channels: Business & Economy, Electronics Industry ...

Published on August 23, 2023 - 10:30 GMT

More Than Half of Adult SVOD Buyers at Least Occasionally Engage in App Hopping Behavior

FORT COLLINS, CO, US, August 23, 2023 /⁨EINPresswire.com⁩/ -- New research from Aluma Insights finds one-third of adults that subscribe to a subscription video-on-demand (SVOD) streaming service “hop” between such apps at least occasionally, 17% doing so …

Distribution channels: Business & Economy, Movie Industry ...

Published on July 18, 2023 - 10:00 GMT

One-Third of SVOD Buyers Set to Reduce Subscription Spending

FORT COLLINS, CO, US, July 18, 2023 /⁨EINPresswire.com⁩/ -- New research from Aluma Insights finds 35% of subscription video-on-demand (SVOD) customers are spending too much on services like Netflix and are looking to cut back. This represents a 40% …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...

Published on May 3, 2023 - 10:00 GMT

Subscription Streaming Just Behind Free Shipping & Delivery as the Most Valued Feature of Amazon Prime and Walmart+

SVOD services highly valued among Amazon Prime and Walmart+ members. FORT COLLINS, COLORADO, UNITED STATES, May 3, 2023 /⁨EINPresswire.com⁩/ -- While free shipping of online purchases remains the most valuable feature of retail membership bundles (RMBs) …

Distribution channels: Consumer Goods, Culture, Society & Lifestyle ...

Published on April 25, 2023 - 11:00 GMT

Aluma – Half of Ad-Supported Netflix Subscribers Find the Ad Load Excessive

Significant differences found between new subscribers and ad-free switchers. FORT COLLINS, CO, 80521, April 25, 2023 /⁨EINPresswire.com⁩/ -- Though Netflix’s ad-supported tier averages less than five minutes of advertisements per viewing hour, 49% of ‘ …

Distribution channels: Companies, Culture, Society & Lifestyle ...

Published on April 5, 2023 - 10:00 GMT

Smart TVs Account for Half of All OTT TV Viewing

Game console's contribution declines from 26% in 2015 to 6% today FORT COLLINS, CO, US, April 5, 2023 /⁨EINPresswire.com⁩/ -- New research from Aluma Insights finds adult SVOD viewers spend half their streaming TV time watching apps on smart TVs, up …

Distribution channels: Electronics Industry, IT Industry ...

Published on March 14, 2023 - 11:00 GMT

Aluma: Netflix, Hulu, and Disney+ Most Essential to Streaming Subscribers

Being indispensable has its advantages. FORT COLLINS, COLORADO, US, March 14, 2023 /⁨EINPresswire.com⁩/ -- New research from Aluma Insights finds two-thirds of Netflix buyers view the service as indispensable to meeting household video needs. Hulu and …

Distribution channels: Electronics Industry, IT Industry ...

Published on February 7, 2023 - 13:00 GMT

Aluma: Adults Strongly Prefer Watching New Shows on Subscription Streaming over Live TV Channels

They younger the buyer, the stronger the preference for SVOD. FORT COLLINS, CO, US, February 7, 2023 /⁨EINPresswire.com⁩/ -- According to new research from Aluma, if a show is available simultaneously on both a subscription video on-demand (SVOD) …

Distribution channels: Culture, Society & Lifestyle, IT Industry ...

Published on January 3, 2023 - 16:09 GMT

Aluma: 70% of Online Adults Who Have Engaged Shoppable TV Ads Purchased a Featured Product

New research finds shoppable TV ads particularly attractive to male millennials FORT COLLINS, COLORADO, US, January 3, 2023 /⁨EINPresswire.com⁩/ -- According to new research from Aluma Insights, half of online adults recall seeing shoppable ads on …

Distribution channels: Consumer Goods, Electronics Industry ...

Published on August 24, 2022 - 00:00 GMT

Video Services Far Down "Cut List" Yet Significantly Impacted by Inflation

The rising cost of consumer goods, services, and housing spurred many U.S. households to reduce SVOD and pay-TV expenses. FORT COLLINS, CO, USA, August 23, 2022 /⁨EINPresswire.com⁩/ -- One-fourth of U.S. households downgraded or cancelled a subscription …

Distribution channels: Electronics Industry, IT Industry ...

Published on May 4, 2022 - 09:30 GMT

Aluma: Reactions Vary to Netflix Charging $3/Month for Out-of-Home Users

12% likely to add one or more users, 13% to cancel service FORT COLLINS, COLORADO, UNITED STATES, May 4, 2022 /⁨EINPresswire.com⁩/ -- For 15 years, Netflix leadership considered password sharing as a de facto free trial that served to expand brand …

Distribution channels: IT Industry, Media, Advertising & PR ...

Published on October 20, 2021 - 15:38 GMT

TDG: One-Fourth of U.S. Households Subscribe to Broadband But Not Pay-TV

BBOs to reach 54 million by year-end 2025 LOS ANGELES, CA, UNITED STATES, October 20, 2021 /⁨EINPresswire.com⁩/ -- A new analysis by TDG—a division of Screen Engine/ASI—finds that the number of U.S. households subscribing to a broadband service but not a …

Distribution channels: Culture, Society & Lifestyle, Media, Advertising & PR ...

Published on September 8, 2021 - 08:00 GMT

TDG: U.S. Broadband Uptake Slows, As Does The Diffusion of Connected TVs

CTVs Future Reaching into Other Rooms of the Home LOS ANGELES, CA, UNITED STATES, September 8, 2021 /⁨EINPresswire.com⁩/ -- According to new research from TDG, a division of Screen Engine/ASI, the diffusion of internet-connected TVs (CTVs) in the U.S—now …

Distribution channels: Consumer Goods, Culture, Society & Lifestyle ...

Published on August 19, 2021 - 07:00 GMT

TDG: More Than Half Of Adult Broadband Users Watch Free Ad-Supported Streaming Video On TV

Pandemic Acceleration of Streaming Video Behaviors Impacting AVOD LOS ANGELES, CA, UNITED STATES, August 19, 2021 /⁨EINPresswire.com⁩/ -- TDG, a division of Screen Engine-ASI, estimates that six-in-ten connected-TV households now watch a free ad- …

Distribution channels: Media, Advertising & PR ...

Published on March 30, 2021 - 10:00 GMT

TDG: Watch Parties Get a Foothold During the Pandemic

25 million U.S. adults cowatched a TV show or movie with others LOS ANGELES, CA, USA, March 30, 2021 /⁨EINPresswire.com⁩/ -- A new study by The Diffusion Group—a division of Screen Engine/ASI—finds one-in-seven adult SVOD users cowatched an online TV show …

Distribution channels: Electronics Industry, Media, Advertising & PR ...