LOS ANGELES, CA, UNITED STATES, August 14, 2014 /EINPresswire.com/ -- You might not expect someone who’s used to the fast pace of television production to switch gears from split-second deadlines and global travel to something as simple as flash cards. But you don’t know Ashley Holm, who after 10 years as a television producer, where it was her mission to bring someone else’s creative vision to life, discovered that she was ready for a new direction. Her state themed flash card Kickstarter crowdfunding campaign is seeking to raise $7,500 by August 29 so that her company, Bright Eyed Baby, can begin to manufacture the cards for production.

Of course, the birth of a son had something to do with her new direction as well. It was when she was traveling with her young family and heading from her home in California to her native state of Colorado that she realized that domestic travel is just as fascinating as the exotic locales of the world. But when shopping for a souvenir from Colorado, Holm wondered why a state that offers its visitors so much—the Rocky Mountains, River Rafting, and Columbine Flowers—would have so little to offer in its gift shops. How many onesies, stuffed animals, collectible spoons, and snow globes can a child’s nursery use?

On the plane ride back to California, Holm began to think about the individual qualities of the 50 states, and how she could teach her young son how to appreciate what he sees when he travels with his family. She realized that one of the best ways to teach children is to entertain them, and what’s a more tried-and-true learning tool than flash cards? In an era when children are so dependent on their tech games and iPads, flash cards are a classic and simple tool to stimulate a child’s interest. Children’s books, games, and flash cards are a child’s boarding pass to education, but Bright Eyed Baby needed flash cards that could stand up to the rigors of kid use. So as they developed their state-themed flash cards, they decided to use 4.25X6 inch heavy card stock, made of recycled material, with bright, colorful images by illustrator Vaclav Bicha. They’re sturdy enough to last, and attractive enough to hold a child’s attention.

Each of the three sets of flash cards—so far, she has complete sets for Colorado, California, and Washington, and has already begun working on New York, Texas, and Hawaii—includes 30 cards featuring vocabulary words, the state flower, flag, tree, and animal, as well as special cultural characteristics. What would Washington be without its apples, its evergreen trees, its otters, and of course, recycling? Avocados, anyone? That’s for California, along with gold for a touch of forty-niner history, along with palm trees and the Golden Gate Bridge. Each state to come in the flash card series will serve as a miniature Fodor’s Guide for that youngest generation of travelers. Not only are they learning about their home states, but they also learn about the other states as well, an important consideration for today’s geography-challenged students. But just as important as the learning aspect of the state themed cards is their knack for turning what could just be a geography lesson into family time. This is the state where Mommy was born. That state is where the family is going on vacation next year. This state is where Grandma and Grandpa live. As kids study the states, they’re also learning about the people they love.

The cards will be tested to make sure that they are in compliance with quality children’s game standards. Holm called in AdMagic, maker of custom playing cards, poker chips, and board games, for their experience and insights on production. By generating pre-sales, Bright Eyed Baby can begin manufacturing. They’re going to turn the entire country into flash cards, so that means a lot more traveling. But their plans don’t end with the state-themed flash cards. After they’ve covered the country with cards, they plan to expand their company’s products to include memory games and puzzles. Crowdfunding is the first stop on the journey.

About State Themed Flash Cards
Ashley Holm and her company Bright Eyed Baby (www.brighteyedbabyshop.com) are producing state themed flash cards that explore the unique characteristics of America’s states in a format that entertains and educates young children. Holm, a former television producer who spent 10 years traveling the globe on deadlines, began to look at travel with new eyes and a new pace after her son was born. With artwork by illustrator Vaclav Bicha and production guidance by AdMagic, Holm’s state themed flash cards are built to endure the tough handling of little ones who will be learning while they play. Bright Eyed Baby’s Kickstarter crowdfunding campaign, with a deadline of August 29, has nearly reached the halfway mark of $7,500.

Ashley Holm
Bright Eyed Baby
310.756.5438
email us here

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