The Newsroom of DervalResearch

Prof. Diana Derval, PhD
DervalResearch
+31 6 44349220

DervalResearch
Herengracht 420
Amsterdam, 1017BZ
Netherlands
+31 6 44349220
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About DervalResearch DervalResearch is a pioneering research firm using neurosciences and machine learning to decode human behavior and preferences. People are rational, they just have a very different perception. Personas’ decisions seem to just come down to culture and emotions but are in fact deeply rooted in their very own physiology, microbiome, sensory perception, and hormonal makeup, and can therefore be anticipated and better targeted. With non-invasive yet powerful predictive tools like the Hormonal Quotient® (HQ), Sensory GeoMaps®, Mixshake® or the Derval Color Test, our neurodiverse team of scientists and designers helps organizations seize business opportunities, increase their innovation hit rate, and develop planet and people-friendly experiences from Paris to Shanghai. DervalResearch is a Certified B Corp™, meeting high standards of verified social and environmental performance, accountability, and transparency.

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