Blog takes visitors behind the scenes June 13, 2011 General Mills Corporate Communications From Cheerios to Betty Crocker, General Mills brands have found success connecting with consumers through social media channels such as Facebook, Twitter and My …
Focus is on family health with 'Together Counts' May 06, 2011 General Mills Corporate Communications As part of an ambitious effort that’s designed to reduce obesity – particularly among U.S. kids – by 2015, a coalition that includes General …
General Mills' sends relief to storm-struck states May 06, 2011 General Mills Corporate Communications General Mills and its Foundation contributed more than $600,000 in cash and products to the American Red Cross for immediate relief efforts from the …
She was a pioneer at WCCO, once owned by General Mills May 11, 2011 General Mills Corporate Communications When the Washburn Crosby Company (predecessor of General Mills) bought a Minneapolis radio station in 1924, company leaders knew very little about …
'The Green Awards' honor Green Giants May 17, 2011 General Mills Corporate Communications Reinforcing its legacy of environmental stewardship, Green Giant awarded “The Green Awards” to honor eco-innovators who are making a difference in communities …
‘The One and Only Cheerios’ turns 70 May 25, 2011 General Mills Corporate Communications Cheerios isn’t just one of the early brands from General Mills. When it comes to cereal, it's also the most successful brand. Seventy years after its launch, one …
Nature Valley to sponsor 2012 Olympic Games September 08, 2011 General Mills Corporate Communications Nature Valley has been named the official cereal bar supplier to the London 2012 Olympic and Paralympic Games, which will provide an unprecedented …
Minnesota governor reviews General Mills streamlining strategies May 24, 2011 General Mills Corporate Communications The governor of Minnesota visited General Mills for a firsthand look at how the company is streamlining its operations. Gov. Mark Dayton…
TechnoServe honors Powell for company’s work in Africa March 17, 2011 General Mills Corporate Communications TechnoServe, a nonprofit organization that works to find business solutions to poverty around the world, last night in New York City honored Ken …
Driving Box Tops dollars to your school October 06, 2011 General Mills Corporate Communications Ford Motor Company is the latest addition to the Box Tops for Education family, becoming the first automaker to partner with the cause-marketing program that …
Giving the shirt off 'our' back in Joplin October 14, 2011 General Mills Corporate Communications Kids in Joplin, Mo., which was devastated by a tornado last May, headed back to school this fall with support from their community – and companies …
March 23, 2011 General Mills Corporate Communications New website, CSR report unveiled The latest Corporate Social Responsibility (CSR) report and summary from General Mills – including a new website and more videos – was formally released today. The 86- …
Send a 'Cheer' to U.S. military families October 25, 2011 General Mills Corporate Communications Cheerios is lifting the spirits of U.S. military families and donating to the United Service Organizations (USO) by encouraging everyone to send a …
Feb. 2, 2011 General Mills Corporate Communications It's a super day for food, too Just when you thought your New Year's diet was safe, one of the premier food events of the year appears: the biggest professional football game of the year. …
Feb. 4, 2011 General Mills Corporate Communications What's up front should help consumers make better choices A new front-of-package U.S. labeling initiative that General Mills is strongly supporting, “Nutrition Keys,” is a set of icons designed to …
Feb. 10, 2011 General Mills Corporate Communications Green Giant: Creating a ‘natural’ splash - in the snow Green Giant is taking its decades-long commitment to sustainability public in a big way – with natural, outdoor advertising displays in four major …
Feb. 11, 2011 General Mills Corporate Communications Fighting the ravages of hunger through Project Peanut Butter On a frigid Saturday morning in January 2010, 36 General Mills scientists, engineers and retired technologists met in Minneapolis to hear …
Feb. 15, 2011 General Mills Corporate Communications Generating enthusiasm for family fitness Generating enthusiasm for fitness isn’t always easy, but a team of General Mills employees recently proved it can be done. The team, working with staff at …
Feb. 18, 2011 General Mills Corporate Communications From the General Mills Archives: Cakes for campers Baking a cake on a campfire isn’t easy. But 30 years ago, 800 Boy Scouts proved it could be done. Back in 1972, when Scoutmaster Bob Johnson was …
Feb. 25, 2011 General Mills Corporate Communications Donation highlights value of whole grain As part of its effort to challenge Americans to increase their whole grain consumption, General Mills is donating 1 million servings of whole grain cereal. …
