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Driving Box Tops dollars to your school

October 06, 2011

General Mills Corporate Communications
 Ford Motor Company is the latest addition to the Box Tops for Education family, becoming the first automaker to partner with the cause-marketing program that has raised more than $400 million for K-8 U.S. schools since 1996. ford box tops logo   The partnership links two companies with a long history of supporting education – Ford has donated more than $100 million to education over the past 15 years.

The 60-day pilot program has begun, and Ford estimates it will raise about $1 million for schools through the initiative. Consumers can earn Box Tops for their school in one of three ways:

  • Watch a video on the Ford/Box Tops website and earn five Box Tops.
  • Request a brochure from the Ford/Box Tops website and earn 10 Box Tops.
  • Purchase any Ford vehicle between Oct. 1 and Dec. 1 and earn 250 Box Tops. 

 

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