THE IDEA PEOPLE by Mike Lubow

UNITED STATES, June 12, 2024 /EINPresswire.com/ -- Welcome back to 1987 and the "greed is good" era. Anxious ad agency whiz Ben Franklin Green accidentally falls through a wall during a boardroom presentation, but instead of returning to work he hops a plane and flies west. During a nostalgic sojourn in the eucalyptus and marijuana-scented playland of LA’s sexy Laurel Canyon, he plans to develop a book with his former mentor about the sham that is the advertising business.

That’s the initial premise behind one of the hot sleeper hits of the summer: THE IDEA PEOPLE, written by Amazon bestselling author and former ad man Mike Lubow. But as readers discover, plenty of surprises are on the way.

Ben’s plans are short-lived as they get news that his mentor's outdoorsy daughter has been kidnapped while working in the Rocky Mountain wilds. Ben, with the sharp creativity of a Madison Avenue idea man, becomes an unlikely detective as he is reluctantly drawn into helping to solve the case.

“Ben was struck again with the unreal feel of the thing,” writes Lubow. “It was as though he’d dropped out of his semi-normal ad life into a B-movie with faded Hollywood motels, troubled rich people, one wearing the requisite tiny bikini, a freckly starlet trading rolls on the couch for roles on TV, a wisecracking private eye and now a clandestine briefing in the wilderness.”

The brisk, irreverent narrative of THE IDEA PEOPLE recalls literary voices of nature-loving writers such as Jim Harrison, Ed Abbey, Rick Bass, James A. McLaughlin, and Charles Frazier.

Western-style battles, carnal capers, wild animals, and outlaws present uncharacteristic challenges for the urban, neurotic protagonist. There are love interests, bear encounters, wild horseback rides, a gun belt, an arrow wound, back-country brawls, '80s-style boozing, and an engaging amount of Sherlock Holmes-style ratiocination.

The book has been receiving across-the-board kudos, indicating its appeal to a wide range of reading tastes:

"Deftly crafted with a narrative-driven storytelling style that fully engages the reader's total attention from start to finish, THE IDEA PEOPLE will have a special attraction to fans of romance and politics, action and adventure, suspense and the West." --Midwest Book Review

"An adman turns unlikely detective....the beauty is that things are not always what they appear...the hamburger in your hand is not the hamburger in that poster... A madcap whodunnit ....elements of suspense and mystery... also light and humorous moments." --Mitch Hurst, North Shore Weekend (Chicago)

"A suspenseful trek through the Colorado wilderness. Amateur ad-exec detectives are certainly a rarity in the genre, and Lubow does a fine job ... It results in striking images...The mystery itself takes lively detours and has an unexpected resolution..." --Kirkus Reviews

Mike Lubow has combined the mind he used to navigate the ad business along with the heart he has for the mountains and the wilderness. And in so doing, he has written a thought-provoking, entertaining and thrilling mystery of the outdoors, the corporate indoors, seedy characters, the rich and wise, and a lot of people and places in between.

THE IDEA PEOPLE is available on Amazon and other popular retail outlets where books are sold.

ABOUT THE AUTHOR
Veteran writer and creative director of New York and Chicago ad agencies, Mike Lubow has authored feature articles and the weekly column "Got a Minute" for The Chicago Tribune. His short stories have appeared in magazines around the world, including Playboy, Barcelona Review, Carve, Amarillo Bay Literary Magazine, Blue Moon Review, Etchings of Melbourne Australia, Bravado (Tauranga, N.Z.), and many others. Mike's stories have been anthologized into many books, and he is the creator and author of the online nature journal Two-Fisted Birdwatcher. Husband, father, and grandfather, he divides his time between his hometown of Chicago with frequent sojourns to Miami and Los Angeles. His heart, however, resides in the rugged pine forests, granite peaks, and secret canyons of the Rocky Mountains.

Mike Lubow
Mike Lubow, Author
mjlubow@comcast.net

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