Mock-ups are copies of the flat artwork design in full colour, presented so as to provide a replica of both the outer and immediate packaging, following cutting and folding where necessary, so the three-dimensional presentation of the label text is clear.

They are also referred to as the ‘computer-generated version’.

EMA does not check specimens for veterinary medicines, which are samples of the actual printed outer and immediate packaging materials and package leaflet, i.e. the 'sales presentation'.

The marketing authorisation holder is responsible for ensuring the final printed packaging exactly mirrors the mock-ups.