Analytics platform that helps teams, brands, and agencies measure the value of sponsorships and understand their audiences

RICHMOND, VIRGINIA, UNITED STATES, August 18, 2023/EINPresswire.com/ -- Virginia Venture Partners (VVP), the equity investment program of Virginia Innovation Partnership Corporation (VIPC), today announced an investment in Zoomph. Reston, Va.-based Zoomph is a B2B software company that provides the industry-leading sports marketing intelligence platform to brands, teams, and leagues in sports sponsorships in one singular platform. Zoomph will use this investment to expedite product development and widen its customer base. The company's state-of-the-art technology offers organizations comprehensive solutions to explore engagement across various platforms, including social, streaming, linear, and OTT. These tools provide precise broadcast media valuations and consumer insights, thereby enhancing partnership strategies.

How do brands, agencies, and teams measure the value of sponsorships, as well as understand their audiences? As broadcast viewership continues to gain steam and the use of social media continues to rise, the impact of branded media has never been more valuable for brands. With Zoomph, customers can access custom-built industry reports to see consumer research and dive into in-depth data to benchmark alongside other brands, properties, and fan bases within Zoomph’s database of 350M+ social profiles. Every audience has a story; now, brands can ensure they are telling the right story through Zoomph.

“Content fuels commerce and attention is the currency brands seek when partnering in sports and entertainment,” says Amir Zonozi, CEO of Zoomph. “Whether it’s B2B brands looking to engage target customers or DTC brands looking to make an impression on consumers, sports and entertainment partnerships are delivering unprecedented success in increasingly competitive markets, and we’re excited to deliver clarity for brands on the best way forward.

Zoomph’s fully-configured, ready-to-use product allows easy access to view and utilize valuable insights immediately. With their all-in-one app, you can simplify your brand reporting and measure the performance of all partnerships, and use industry insights to discover new opportunities. From social measurement, broadcast, and custom data analytics, Zoomph provides a smarter way to measure partnerships across social media, streaming, and broadcast.

“Between Zoomph’s ability to provide performance marketing measurement against social and broadcast and their ability to adapt with flexible APIs to integrate with already existing systems, Zoomph’s capabilities go beyond traditional partnership measurement,” says Jennifer O’Daniel, VIPC Senior Investment Director of Virginia Venture Partners. “We are not only impressed with Zoomph’s partnership platform, but also their team culture, and we are excited to contribute to their success and see the continued impact they make on the sports media industry.”

VIPC’s investment in Zoomph draws upon funds made available through the U.S. Treasury Department State Small Business Credit Initiative (SSBCI) Program.

About Zoomph
Zoomph is a leading partnership insights platform that enables brands, leagues, teams, and media to measure partnership portfolios and gain insights into their target audience. Founded in 2016, the company has rapidly grown to become a leading provider of partnership insights supporting customers like the Golden State Warriors, WWE, Washington Commanders, DC United & Angel City FC.

About Virginia Venture Partners
Virginia Venture Partners, is the equity investment program of VIPC that makes seed-stage equity investments in Virginia-based technology, clean energy, and life science companies with a high potential for achieving rapid growth and generating a significant economic return for entrepreneurs, co-investors, and the Commonwealth of Virginia. Since its inception in 2005, Virginia Venture Partners has deployed $41.8 million in capital across more than 275 portfolio companies, including 17 companies in designated Opportunity Zones. Virginia Venture Partners’ investment decisions are guided by the Virginia Venture Partners Investment Advisory Board (IAB). This independent, third-party panel has drawn from the expertise of leading regional entrepreneurs, angel, and strategic investors, and venture capital firms such as New Enterprise Associates, Grotech Ventures, Harbert Venture Partners HIG Ventures, Edison Ventures, In-Q-Tel, Intersouth Partners, SJF Ventures, Carilion Health Systems, Johnson & Johnson, General Electric, and Alpha Natural Resources. For more information, please visit www.virginiaipc.org/vvp.

About Virginia Innovation Partnership Corporation (VIPC)
VIPC: Connecting innovators with opportunities | As the nonprofit operations arm of the Virginia Innovation Partnership Authority (VIPA), VIPC is the commercialization and seed stage economic development driver in the Commonwealth that leads funding, infrastructure, and policy initiatives to support Virginia's innovators, entrepreneurs, startups, and market development strategies. VIPC collaborates with local, regional, state, and federal partners to support the expansion and diversification of Virginia’s economy.

Programs include: Virginia Venture Partners (VVP) | VVP Fund of Funds (SSBCI) | Virginia Founders Fund (VFF) |Commonwealth Commercialization Fund (CCF) | Petersburg Founders Fund (PFF) | Smart Communities | The Virginia Smart Community Testbed | The Virginia Unmanned Systems Center | Virginia Advanced Air Mobility Alliance (VAAMA) | The Public Safety Innovation Center |Entrepreneurial Ecosystems | Regional Innovation Fund (RIF) | Federal Funding Assistance Program (FFAP) for SBIR & STTR | University Partnerships | Startup Company Mentoring & Engagement. For more information, please visit www.VirginiaIPC.org. Follow VIPC on Facebook, Twitter, and LinkedIn.

Angela Costello, Vice President of Communications
Virginia Innovation Partnership Corporation (VIPC)
angela.costello@VirginiaIPC.org
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