Crumbl announces changes to the placement of Milk Chocolate Chip and Pink Sugar based on customer feedback
The changes come after Crumbl reviewed customer feedback from online reviews, social media engagement, and the cookie Journal—an update on the Crumbl App where customers can rate cookies and publish opinions for every Crumbl cookie. Crumbl’s menu change comes directly from customer feedback evaluation.
Sweet vs. Salty
Feeling sweet? Feeling salty? Why not both? Now customers can have their cookie and eat it too. Each week the semi-sweet and milk chocolate chip cookies will rotate so lovers of each flavor can choose their favorite classic!
Why did Crumbl make this change? Crumbl listens to the voices of cookie connoisseurs across a variety of platforms. Aside from social media, online reviews, DMs, and other customer feedback channels, Crumbl now offers the Cookie Journal, a place to be heard through the Crumbl App. In the Cookie Journal, the cookie flavor rating feature, Semi-Sweet Chocolate Chunk is a top-rated cookie.
Weekly Rotation
Since opening its doors, Crumbl has created over 500 unique recipes and currently rotates over 200 flavors for its weekly lineup. With so many cookies to share, Crumbl seeks to provide customers with more opportunities to enjoy their favorites and make room for new flavors.
In expanding the rotation from four to five rotating cookies, the Classic Pink Sugar cookie will join the weekly rotating menu along with other specialty flavors.
Keep Talking. Crumbl Listens!
The conversation is ongoing! Crumbl is dedicated to the continual development of flavor options that are based on customer voices. Customers are invited to join other cookie lovers on the Crumbl App to share thoughts about each flavor.
With new flavors rotating each week, customers can also sign up for Crumbl’s Taste Weekly subscription so as to never miss out on new releases and old favorites! Learn more on Crumbl’s website crumbl.com or download the Crumbl App.
ABOUT CRUMBL
Crumbl Cookies's mission is to bring friends and family together over a box of the best cookies in the world. Crumbl was founded in 2017 in Logan, Utah, by Jason McGowan and Sawyer Hemsley. In just five years, Crumbl has grown from a humble cookie shop to a booming franchise with over 800 locations in all 50 states and Canada. Its rotating menu offers new flavors every week, while regularly bringing back crowd favorites and unique original recipes. Crumbl is open from 8am–10pm on weekdays, 8am–12am on Fridays and Saturdays, and is closed on Sundays. Visit Crumbl online at crumblcookies.com, on social media (@crumblcookies), or at any of its nationwide locations.
Cassidy Salisbury
Crumbl Cookies
+1 208-403-2781
email us here
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