Corporate communication plays a major role in building and solidifying relationships

MCLEAN, VIRGINIA, UNITED STATES, June 17, 2020 /EINPresswire.com/ -- Communication is Key: Lewis-Price & Associates CCO Explains How a Communications Strategy is Vital to Small Business

Corporate communication is a fundamental part of any business strategy, no matter how big or small the business. Whether it’s a one-person shop or a multinational corporation, how a business communicates with both its clients and its employees is a key factor in achieving lasting success.

“You have to ensure that company messaging is clear and consistent at every level,” Chief Communications Officer Lisa Slappy for Lewis-Price & Associates, Inc., said on the Business Innovators Radio Podcast. “Communication is about sharing the right information to the right people in the right places to help build a brand’s reputation and voice, and that voice must be distinct, identifiable, complimentary, and consistent.”

Lewis-Price, an Inc. 5000 staffing company headquartered in McLean, Virginia, specializes in placing professionals in information technology, professional development training, program management, administrative support, and other high-demand positions throughout the country. As the chief communications officer, Slappy manages Lewis-Price’s messaging at all levels. The overall goal is making sure people know Lewis-Price provides quality talent to increase the efficiency of operations for its clients.

“When I came to Lewis-Price, we began to build a brand internally and externally, and it really started with putting the Lewis-Price logo on a folder. It’s a small thing in the world of PR, but it was a big thing for the company,” Slappy said. “I remember riding on the train one day, carrying my folder with the Lewis-Price logo on it, and someone who worked for the government came up to me and asked what Lewis-Price was.”

Slappy said the conversation-starter resulted in exchanging business cards and sparking a professional relationship. “Had I not had that folder with our logo on it, he probably would have never approached me in reference to who we are and what we do.”

Being known as a company is important, Slappy said, but another critical communications focus is making sure a company’s name is trusted. “When we think about communications and public relations, it’s all about increasing a company’s credibility and brand, and trust is one of the important factors that plays a huge role in business,” Slappy said. “A lack of trust in any organization can turn away a lot of potential clients.”

While building trust through communications is vital in building relationships outside of a business, it’s just as vital to internal communications.

“Businesses make mistakes with internal communications too, like not including everyone in the communication—speaking too ‘corporate’ as a whole and not speaking to your employees like team members,” Slappy said. “Employees should understand the big picture of how they fit into the company’s overall goals and objectives. Employees are more productive when they understand their role and there’s more meaning to their work if they understand the company vision and their place in it,” she stressed. “Your first audience is your team members.”

Small businesses need a plan for when things go wrong — and to have a plan in place before problems happen, Slappy said. “Every company should have a communications plan in place to address any unforeseen crisis that could affect the company,” she said. “Well before a crisis, a company should identify members of a crisis management team and run drills on how to handle specific issues, emergencies, or crises that are specific for their company. “So planning to communicate effectively during these circumstances is a critical component of addressing any issue.”

Slappy also urges companies to disseminate accurate information as soon as possible. “Accurate information is premium when it comes to a crisis,” she said.

Business owners, Slappy said, need to assess when it’s right for them to grow this part of their team to help them reach their maximum profit potential.

“Owners need to ask questions like ‘Do people know my brand?’ ’Do potential clients of customers know who we are and what we do?’ If you can answer those questions,” “that will put you on the right path toward whether you need a communications person, team, or department” she said. Because in the end, communication builds business leads, and business leads build profits.”

Aja Myles
Lewis-Price & Associates, Inc.
+1 703-727-9182
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