On Success: Giorgos Zacharia. On Beauty: Katerina Yoffe Larden. On Dreamers: Nishaant Sangaavi.

GREENWICH, CT, USA, April 22, 2020 /EINPresswire.com/ -- Candice Georgiadis, owner of the blog by her namesake, interviews individuals on the cutting edge of hotel, travel, lifestyle and other similar topics. She expands the marketing footprint of individuals and companies with a combination of branding and imaging across social media and conventional websites.

Powerhouse interviews by Candice Georgiadis touch upon 3 global topics. Excerpts of each are below with links to the complete interviews. The interviews bring broad social media exposure along with Candice Georgiadis' marketing skills. Contact details are at the bottom of this release. Feel free to contact her to discuss her extensive marketing services.

Giorgos Zacharia, Chief Technology Officer of KAYAK
Can you share with our readers about the innovations that you are bringing to the travel and hospitality industries?

Our goal is to make travel planning easier on the platforms where people are spending time. One way we’re doing that is through investing in AI innovation Since 2016, we’ve laid the groundwork for voice by introducing the ability to search for flights, hotels, and cars, to explore destinations they can go to within a budget, and to track flights — all using just your voice. Today, KAYAK is available on Alexa, Google Assistant, Apple TV, Slack and Facebook Messenger.

AR is another area we have been exploring with the introduction of our AR bag measurement tool last September which leverages augmented reality to let travelers know whether or not their carry-on luggage, will fit in the overhead bins.

We’re also exploring the vacation and home rentals space. Earlier this month, we introduced KAYAK Premium — select accommodations and experiences that are well-reviewed, offering thoughtful and modern design, unique amenities and perks. In the future, our app will help personalize, connect and automate the KAYAK Premium experience, including seamless check-in and check-out, saved room preferences, recommended dining and delivery options, and amenity selection.

Which “pain point” are you trying to address by introducing this innovation?

We see a new category of accommodations emerging — rooms that have the consistency of a hotel with the advantages of a rental, KAYAK Premium is our first move into this space. We want to make accommodations — and ultimately all travel experiences — that are well-reviewed, and offer thoughtful and modern design elements and amenities that travelers prefer, easier to find by curating and badging them as Premium. Check out all the topics discussed here.


Katerina Yoffe Larden, CEO + Founder of Hey Honey
The beauty industry today has access to technology that was inconceivable only a short time ago. Can you tell us about the “cutting edge” (pardon the pun) technologies that you are working with or introducing? How do you think that will help people?

Our cutting-edge technology is happening mainly in the lab. Working with two time-honored ingredients, honey, and propolis and being able to preserve the natural properties of each ingredient to their maximum — this is where we are utilizing technology. Delivering results with our clean beauty promise is another way we use technology as well.

Keeping “Black Mirror” and the “Law of Unintended Consequences” in mind, can you see any potential drawbacks about this technology that people should think more deeply about?

I think that one place that will have a potential drawback is the way brands collaborate with influencers. Our tagline is “Real-Life, Real Skincare.” It is extremely challenging to stay real and at the same time deliver an impactful message to the mass. The problem is that consumers are often get lost between reality and life (as it seems) on Instagram. As an example, virtual 3D influencers are a creative way to exercise social (you can’t appreciate the creative side of it ), but it’s not reality and the potential drawback is when people can’t separate facts from entertainment. The complete interview is available here.


Nishaant Sangaavi, Co-Founder and CEO of EnergyX
Has there ever been a time that someone told you something was impossible, but you did it anyway? Can you share the story with us? What was your idea? What was the reaction of the naysayers? And how did you overcome that?

I would venture that all entrepreneurs, at some point in their lives, have been advised that they should not be embarking on their own. In being true entrepreneurs, it is in their nature to not listen to that advice and do it anyway ☺

I recall when my co-founder and I decided to start EnergyX, all we had was an idea and a firm belief that we would be the ones that would be able to solve an industry-wide problem in a manner that had never been envisioned before.

Let’s start with defining what that problem actually was that we set out to solve? Well, we knew that homes across North America were facing high energy bills and did not have the necessary information readily available to take action towards reducing those bills. We also knew that utilities had a number of energy efficiency programs that could help homeowners reduce their energy consumption, save money and lower their carbon footprint. What was missing was a technological link between the two- a platform that enabled utilities to effectively engage with their customers, identify the homes that qualified for these programs and automate the processes that would ensure that these homes were able to make the necessary improvements to become more energy-efficient and lower their energy bills. It was that very platform that we knew we wanted to build and in building it, we would be able to have a real impact in improving people’s homes, reducing energy usage and fighting climate change.

All of that being said, we had no capital, no team and to top it all, I had two little kids at that time and my business partner also had two little ones with a third baby on the way. Everyone we spoke to told us that now was not the time and the idea was not validated and proven out. The truth though is that it is never the right time to leave the security of a full-time job and start your own business, you just need to commit to making it happen and that is exactly what we did.

We formalized our business plan together and I then dedicated myself to speak with utilities so that we could validate the idea and to investors and prove why we were the right team to build and commercialize a product that would be scalable and have a real impact. And sometimes, when you are on the right path, things happen. And they did for us. Within two months, we successfully closed our pre-seed round of $400K, quit our jobs and started EnergyX. And we have not looked back since! Read the full interview here.

You can reach out to Candice Georgiadis at the below contact methods for your social media and marketing needs.

About Candice Georgiadis
Candice Georgiadis is an active mother of three as well as a designer, founder, social media expert, and philanthropist. Candice Georgiadis is the founder and designer at CG & CO. She is also the Founder of the Social Media and Marketing Agency: Digital Agency. Candice Georgiadis is a Social Media influencer and contributing writer to ThriveGlobal, Authority Magazine, and several others. In addition to her busy work life, Candice is a volunteer and donor to St Jude’s Children’s hospital.

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