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SaltMe!® Potato Chips Fast-tracked for US Distribution, to Debut in 71 Stores by May 2020

SaltMe! snacks: ready for prime time.

SaltMe!® snacks headed for market, with new distributor releasing the new line of low-sodium potato chips throughout the Northeast.

In a world where taste is everything, we feel optimistic that SaltMe!® snacks will create strong loyalty and repurchasing from health-conscious customers.”
— Victor H. Manzanilla, CEO of Salarius Ltd.

WEST PALM BEACH, FLORIDA, & LONDON, UNITED KINGDOM, March 24, 2020 / -- Salarius Ltd announces that their brand of SaltMe!® full flavor, low-sodium potato chips will soon be refreshing snack aisles with a healthier option that doesn't compromise on taste. Due to the approval of a speed-to-market program, SaltMe!® chips are guaranteed to be in at least 71 stores by May 2020.

This action represents an important milestone for the new SaltMe!® potato chip snack line, because thousands of customers will be able to find and buy the new chips much faster than other regular launches.

SaltMe!® potato chips are made with MicroSalt®, a proprietary salt also owned by Salarius, which is a micron-sized salt particle that dissolves in the mouth significantly faster than regular salt. MicroSalt delivers an increased sensation of saltiness with much less salt, and as a result, SaltMe!® snacks contain 50% less sodium while having all the flavor of regular chips. SaltMe!® potato chips are also non-GMO, all natural, kosher and gluten-free.

“We are very excited to execute this program that will put this new and fantastic brand in front of thousands of consumers quickly. In a world where taste is everything, we feel optimistic that SaltMe!® snacks will create strong loyalty and repurchasing from health-conscious customers,” says Victor Hugo Manzanilla, CEO of Salarius.

The highly competitive global savory snacks market is expected to reach US$108 billion by 2021. SaltMe! Snacks with MicroSalt® is a better-for-you snack food whose time has come.

To learn more about MicroSalt® or to request a free sample, visit Tasting is believing.

About Salarius
Salarius, is the developer and manufacturer of a proprietary low-sodium salt called MicroSalt®. We are passionate about improving lives with healthier food and are taking the lead in the industry by providing the best low-sodium salt solution, based on the mechanical transformation of the salt particle itself. This solution is the only one that delivers real salt flavor, because it is salt. Our new technology produces salt crystals that are approximately one hundred times smaller than typical table salt, delivering a powerful saltiness as the micro-grains dissolve in the mouth, with approximately 50% less sodium consumption. Additionally, the ultra-small particle size enhances product adhesion, which reduces waste and provides enhanced flavor consistency. MicroSalt® and SaltMe® are registered trademarks of Salarius Ltd.

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This press release is for informational purposes only. The information herein does not constitute investment advice nor an offer to invest and may contain statements related to our future business and financial performance and future events or developments involving Salarius that may constitute forward-looking statements. These statements may be identified by words such as "expect," "look forward to," "anticipate" "intend," "plan," "believe," "seek," "estimate," "will," "project" or words of similar meaning. We may also make forward-looking statements in other reports, in presentations, in material delivered to customers, stakeholders and in press releases. In addition, our representatives may from time to time make oral forward-looking statements. Such statements may be based on the current expectations and certain assumptions of Salarius’ management. Please note that these are subject to a number of risks, uncertainties and factors, including, but not limited to those described in various disclosures. Should one or more of these risks or uncertainties materialize, or should underlying expectations not occur or assumptions prove incorrect, actual results, performance or achievements of Salarius may vary materially from those described explicitly or implicitly in the relevant forward-looking statement. Salarius neither intends, nor assumes any obligation, to update or revise these forward-looking statements in light of developments which differ from those anticipated.

Victor Hugo Manzanilla
Salarius Ltd
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