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Social Media Brander Lands On Entrepreneur/GreenEntrepreneur

Olivia Alexander, founder of Kush Queen

Olivia Alexander, founder of Kush Queen

Janine K. Iannarelli, president and founder of Par Avion

Janine K. Iannarelli, president and founder of Par Avion

Brand recognition requires social media marketing in today’s age

GREENWICH, CT, USA, August 20, 2019 / -- Fotis Georgiadis, owner of the blog by his namesake, is a branding and image consultant specialist with a robust background and is a visionary interviewer. With a knack for pulling out a well rounded interview, not only covering cutting edge technologies and corporate directions, but also bringing out the personal side of the interviewee.

Branding requires multiple avenues of exposure to bring the name to the masses. Social media provides a vast range of exposure when done right, something Fotis Georgiadis specializes in. As a result, he has recently received exposure on and Linked here:

Getting right down to it, Fotis Georgiadis delves into the interview with Olivia Alexander, founder of Kush Queen, finding out what brought her to the cannabis industry:

Thank you so much for doing this with us! Can you share with us the story about what brought you to this specific career path?

When I was in college, I began using cannabis recreationally. Safe usage wasn’t shunned in my family, but supported, so I began learning everything I could about the flower. Shortly thereafter, I took a job as a budtender at a friend’s dispensary and loved it. I knew then cannabis was my destiny.

Before Kush Queen, I owned a company called The Crystal Cult, which made Swarovski Crystal vape pens. I started the brand with only $700 on Instagram. Within months, we had tens of thousands of followers and a healthy business. I designed a vape for dry flower/wax concentrates called “Kush Queen”. It quickly became our number one selling product. So many people would call the Cult and ask to buy cannabis from us. I realized that women really didn’t have much speaking to them in cannabis or a brand they could belong to. I then spent a few years working for other cannabis companies, mainly doing social media and digital strategy. When you go behind the scenes, you realize the issues with the products, the issues with customers, and overall I just felt like I could make better products. It took some time, because everything was self-funded, but overtime we created and formulated our products, starting with the bath bombs. The complete interview can be seen on GreenEntrepreneur.

The cannabis industry continues to grow at an amazing rate, offering many opportunities for women to take the lead business development, formation and more. Along this same topic, Fotis Georgiadis has been interviewing a number of women leaders in STEM (Science, Technology, Engineering and Mathematics).

The president and founder of Par Avion, Ltd, Janine K. Iannarelli, recently sat down for an interview with Fotis Georgiadis to discuss this growing industry of women in STEM. Not only is branding about putting a name out there, it is also about putting the story and people behind it in the spotlight as can be seen in this part of the interview:

Thank you so much for doing this with us! Can you tell us a story about what brought you to this specific career path?

Most people who choose unusual career paths will tell you they stood at a crossroads, though it may at the time have been unbeknownst to them. How I ended up building a career in aircraft sales was borne more out of my sense of adventure and an attempt to be unique without being perceived as “odd.”

I knew from early on that going to work for a large corporation where you are a number and the chance for advancement may be limited to how well you respond to a test versus demonstrable added value, was never going to work for me. I quickly realized that any action you take in a small company has a direct impact on the bottom line and the ability not only for you, but the company to succeed.

My first job as a researcher specializing in identifying trends in the business aircraft resale marketplace made that abundantly clear to me. That sense of making a real contribution that was almost immediately measurable was very empowering. After about nine months of working for the company, mostly from my desk, I was promoted to a sales position and was tasked with actually going on the road to secure new clients. Fresh out of college, with no training program on how to do this, I was given license to write the playbook on business development. Wow! That was not a daunting task to me and rather had the opposite effect. After two successful visits to prospective clients I felt invincible and realized I had found my calling. - The full interview is available here.

Looking back at both articles, we see how Fotis Georgiadis brings the success of these individuals and their brands to the masses in a way that pulls the reader in, wanting to find out more about the interviewees. Creating staying power for a reader of an interview allows time for the brand to 'sink in' and entices them to explore the company and more.

About Fotis Georgiadis
Fotis Georgiadis is the founder of DigitalDayLab. Fotis Georgiadis is a serial entrepreneur with offices in both Malibu and New York City. He has expertise in marketing, branding and mergers & acquisitions. Fotis Georgiadis is also an accomplished VC who has successfully concluded five exits. Fotis Georgiadis is also a contributor to Authority Magazine, Thrive Global & several others.

Contact and information on how to follow Fotis Georgiadis' latest interviews:
Twitter: @FotisGeorgiadi3

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Kush Queen at Beautycon LA 2019