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Lucyd Releases Cutting-edge Richard Sherman Sunglasses

Richard Sherman sporting the Coaster from Season 1 of Sherman Shades

The full collection of Sherman Shades, Season 1.

A snapshot of included accessories.

Lucyd introduces new line of sports memorabilia sunglasses in partnership with NFL pro Richard Sherman.

...a limited run of only 2,700 pairs, Sherman Shades offer unprecedented value as sunglasses and football memorabilia in one.”
— Harrison Gross

SINGAPORE, SINGAPORE, August 15, 2019 / -- Lucyd, the innovative eyewear developer, is pleased to announce the launch of a new line of collectible sunglasses called Sherman Shades.

Sherman Shades are a unique combination of sports memorabilia and premium sunglasses. They were developed in partnership with Richard Sherman, cornerback of the San Francisco 49ers and Chief Brand Officer of Lucyd. The line boasts four limited edition variants, each with its own purpose:

1. SHOWTIME. This wraparound goggle-style sunglass is ideal for training outdoors. It features an oversize polarized lens with extra protection for peripheral vision.
2. FIRE UP. An aviator in 49ers colors, with a classic style and a special ultra-dark lens perfect for driving. The lens also features an anti-blue light coating for protection from screens.
3. COASTER. A sunglass with a heavy-metal look and unique eye guards. For when you want to look extra sharp.
4. COOL DOWN. An icy clear frame that features a brand new type of lens: auto-tinting haze master. This innovation offers max protection against screens, darkens in the sun and slightly enhances night vision. The lens gives it the flexibility of indoor and outdoor eye protection.

Each pair includes several accessories:
1. A limited edition Richard Sherman football card
2. A numbered certificate of authenticity
3. A sport zipper case and slip case (SHOWTIME includes only the slip case)
4. Cleaning cloth
5. A coupon for a $15 credit on the eShop

Each purchaser will also be entered into a sweepstakes to win a regulation American football signed by Richard Sherman. Watch the video to see Richard introduce the new eyewear.

Richard Sherman, Super Bowl XLVIII Champion, said:
“I’m thrilled to share the first edition of Sherman Shades with football fans nationwide. These are no ordinary sunglasses—they were designed to give maximum eye protection with supreme style.”

Harrison Gross, CEO and cofounder of Lucyd, said:
"At a starting price of $49.99, and a limited run of only 2,700 pairs, Sherman Shades offer unprecedented value as sunglasses and football memorabilia in one."

Season 1 of Sherman Shades debuts August 15th on Amazon.

About Lucyd
The mission of Lucyd is to enhance the visual experience. Lucyd is pioneering a new market for prescription-ready, tech-enhanced glasses, and operates an eShop for innovative eyewear. To learn more please visit

This press release is for informational purposes only. The information herein does not constitute investment advice nor an offer to invest and may contain statements related to our future business and financial performance and future events or developments involving Lucyd that may constitute forward-looking statements. These statements may be identified by words such as "expect," "look forward to," "anticipate" "intend," "plan," "believe," "seek," "estimate," "will," "project" or words of similar meaning. We may also make forward-looking statements in other reports, in presentations, in material delivered to customers, stakeholders and in press releases. In addition, our representatives may from time to time make oral forward-looking statements. Such statements may be based on the current expectations and certain assumptions of Lucyd’s management. Please note that these are subject to a number of risks, uncertainties and factors, including, but not limited to those described in various disclosures. Should one or more of these risks or uncertainties materialize, or should underlying expectations not occur or assumptions prove incorrect, actual results, performance or achievements of Lucyd may vary materially from those described explicitly or implicitly in the relevant forward-looking statement. Lucyd neither intends, nor assumes any obligation, to update or revise these forward-looking statements in light of developments which differ from those anticipated.

Harrison Gross
Lucyd PTE Ltd
+1 888-887-5350
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Richard Sherman Introduces the New Sherman Shades Collection