Coversion Partners with Instant Records on Instant Love Release: Giving a Female to Female Voice to Classics

Coversion Music

Coversion, the sync-focused covers catalogue, announces a sync partnership with Instant Love, the new release from Instant Records, part of The Orchard group.

Through our sync partnership with Instant Love, we are looking forward to placing these tracks in major media and... bring(ing) continued attention to a wide range of female-focused issues...”
— Janesta Boudreau, Coversion Founder

LOS ANGELES, CA, UNITED STATES, January 25, 2018 / -- Coversion, the sync-focused covers catalog, is delighted to announce a sync partnership with Instant Love, the new release from Instant Records, part of The Orchard group. Particularly apt in the month of the International Woman’s March and AIM’s annual Women In Music conference celebrating female contribution to the music industry, the album showcases female renditions of songs traditionally sung by men about women, breathing new life into a collection of iconic material, which has collectively enjoyed decades of success.

The Instant Love concept was created by Allison Zatarain, GM of Instant Records, and Richard Gottehrer, Blondie producer and co-founder of The Orchard. Zatarain described the release as, “Modern love and modern music for modern times”. Gotteher agrees and adds, “These classic songs are...born again with new feeling and meaning as interpreted by these talented female vocalists.” Through the album, the label aims to ignite a conversation that empowers female artists, who are bold in their creative choices in breaking down pre-imposed barriers, and proud to celebrate love between women, be they mothers, sisters, daughters, friends or lovers.

Coversion founder, Janesta Boudreau, says, “Through our sync partnership with Instant Love, we are looking forward to placing these tracks in major media and possibly with the right fit in film or promotions. Beyond just syncs, these placements can help to bring continued attention to a wide range of female-focused issues from motherhood, to raising awareness to the needs of the LGBTQ community and generating momentum for the #metoo campaign. The project fits completely within Coversion's ethos and our goal of presenting known songs in a new and exciting way. We are not about creating covers for covers’ sake, but quality covers that are entirely sync-focused, and the tracks on this album are exactly that. We truly love what the material and overall project stand for.”

The project has garnered support from women in the industry, who are pleased to see the timely release of material revisited as female covers and all the breakthroughs in female-centered issues being made and striven for in 2018.

"As a Music Supervisor, I'm often on the lookout for songs that are at once familiar but sufficiently different to sound fresh and inspiring. The Instant Love collection does just that and more importantly draws attention to some very on-point topics regarding women."

"I’ve been feeling a stronger sense of solidarity among all the brilliant women in the industry I’m lucky enough to work with recently. So to see a release that gives voice to female artists and the bonds between women is really relevant."

"What an inspiring project Instant Love is! The fresh take on these classic love songs is second to none. Kudos to Instant Records and Coversion for creating an innovative platform to promote the talent of female vocalists."

Instant Love Volume 1 is released on Instant Records this month and can be bought/streamed here. The full collection of expanding singles can be streamed here. All sync inquiries should be directed to Coversion Music.

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Janesta Boudreau
Coversion Music

Sharon Jennings
Spectacle Media PR
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