Zoracle Profiles announces second annual franchisee performance research. This year franchise companies are invited to include all franchisees.

SAN DIEGO, CA, UNITED STATES OF AMERICA, November 5, 2015 /EINPresswire.com/ -- Zoracle Profiles announces second annual franchisee performance research. Last year Zoracle Profiles and Franchise Business Review (FBR) launched the first ever cross-vertical franchisee satisfaction and performance research project. Over 580 top performing franchisees participated, revealing eye-opening satisfaction correlations and evolution of franchisees’ skills, values, demands and performance as franchise systems grow.

This year franchise companies are invited to include all franchisees: top, mid and low performers. “We believe this in-depth research will prove insightful as to the satisfaction, validation, retention, compatibility and performance of franchisees and assist franchisors in recruitment, selection, training and support of franchisees,” says, Rebecca Monet, Zoracle’s CEO and chief scientist.

Compare franchisees across brands, markets and industries.

Research will compare demographic markers including investment, years in business, market, company stage of growth, food, service, multi-unit, single-unit, retail and non-retail to psychographic markers including values, work style, competencies and emotional intelligence. Research focus is on direct statistical correlations to franchisee compatibility, validation, satisfaction and performance in various market niches.


Real Science NOT a personality test.

According to Dr. Fredrick P. Morgeson, editor of Annual Review of Organizational Psychology and Organizational Behavior and professor of Eli Broad College of Business, correlations between personality and success fall in the .03 to.15 range - basically zero. Zoracle Profiles does not use personality tests. Instead franchisee performance research will use science-based and franchisee specific assessments and overlap with FBR’s Satisfaction Survey results.


Here is what you receive for participating:

* Assessment results on each of your franchisees
* Top Performer Report compares and contrasts your top, mid and low performers
* Your company’s results as compared to other companies
* Inclusion in overall research delineating the psychographic attributes and skills that separate top performers from mid and low performers.
* Franchisee Performance Research whitepaper(s) which delineate, quantify and correlate satisfaction and performance influences.
* There is no cost or obligation for franchise companies to participate.

If your franchise company is a member of the Franchise Brokers Association (FBA) you have an added benefit. At your option, the top performer data can be added to your company’s FLS profile. When FBA broker clients complete their SpotOn! analysis, your franchise will be automatically listed in the SpotOn! Match System along with the percentage of compatibility; increasing the quality of franchisee prospects presented to you. “With the Zoracle tools, achieving a perfect match is possible. There is no room for guesswork, when people are investing so much of themselves and their resources into a franchise. With hundreds of different franchise concepts it’s impossible for me to know which candidate fits best in each,” says Natalie Luke, PhD.

About Zoracle Profiles

Zoracle Profiles patent pending meta-analysis methodology and assessment tools were developed exclusively for franchise companies and franchise brokers. Assessments determine compatibility and predict franchisee and key employee performance. Assessments are modular, internet-enabled, customizable, and have 93.7% validated accuracy. Tools provide franchise companies a means to reduce training, support and litigation costs while increasing franchisee satisfaction, validation and performance.

For more information, contact aubree@zoracle.net or visit www.zoracleprofiles.com

Aubree Coderre
Zoracle Profiles
760-637-4679
email us here

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