Green, Purple, Yellow and Orange Juice Drinks Offer A Delicious Blend of Vegetables with a Touch of Fruit

CAMDEN, N.J.--(BUSINESS WIRE)--Feb. 6, 2015-- Campbell Soup Company (NYSE:CPB), the makers of V8^®, is innovating the shelf-stable juice category with the introduction of NEW V8 Vegetable and Fruit Juice Beverages, blends of vegetables with a touch of fruit. The new varieties Healthy Greens, Purple Power, Golden Goodness, and Carrot Mango have no added sugar or artificial ingredients, are 60 calories or less and available nationwide in January.

V8(R) launches NEW V8 Vegetable and Fruit Juice Beverages, including Healthy Greens, Purple Power, Golden Goodness, and Carrot Mango. (Photo: Business Wire)

These colorful, delicious beverages are blended with a variety of vibrant colored vegetables and fruit.

• Healthy Greens: the juices of Spinach, Yellow Carrots, Apples, and Pineapple
• Purple Power: the juices of Purple Carrots, Beets and Apple
• Golden Goodness: the juices of Sweet Potatoes, Yellow Carrots, Orange Carrots, and Orange
• Carrot Mango: the juices of Carrot and Mango

“With this new line, we set out to meet the changing tastes and healthier lifestyle needs of consumers by delivering juice blends that are delicious, with a more desirable ingredient panel, namely the presence of vegetable nutrition,” said Kelli McCusker, Vice President of Beverage at Campbell Soup Company. “We love the ‘juicing’ trend because that is what we have always been about at V8. This launch combines our vegetable blending heritage with a growing behavior and brings it to consumers in accessible, affordable and delicious ways so everyone can participate.”

Each of the uniquely crafted flavors offer invigorating taste, are packed with essential antioxidant vitamins A, C, and E, are 60 calories or less, deliver one serving of vegetables and are made from 75% juice and 25% water with no added sugar, preservatives or artificial colors and flavors.

The new juice beverages are now available in multi-serve 46 oz and single-serve 12 oz sizes at major grocery and convenience store locations nationwide at a suggested retail price of $3.99 for 46 oz and $1.00 for 12 oz.

With an 80-year history, the V8 brand has mastered the art of blending vegetables. NEW V8 Vegetable and Fruit Beverages join the brand’s product lineup of more than 44 varieties, including V8^® Vegetable Juice, V8 V-Fusion^® +Energy and V8 Splash^® and more. For more information, visit www.V8Juice.com.

About Campbell Soup Company

Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food that matters for life’s moments.” The Company makes a range of products from high-quality soups and simple meals to snacks and healthy beverages. For generations, people have trusted Campbell to provide authentic, flavorful and readily available foods and beverages that connect them to each other, to warm memories, and to what’s important today. Led by its iconic Campbell’s brand, the company’s portfolio includes Pepperidge Farm, Goldfish, Bolthouse Farms, V8, Swanson, Prego, Pace, Plum Organics, Arnott’s, Tim Tam, Royal Dansk and Kjeldsens. Founded in 1869, Campbell has a heritage of giving back and acting as a good steward of the planet’s natural resources. The company is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoupcompany.com or follow company news on Twitter via @CampbellSoupCo.

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Source: Campbell Soup Company

Media: Campbell Soup Company Megan Haney, 856-342-4978 megan_haney@campbellsoup.com or Kate Licht, 212-299-8989 Kate.Licht@zenogroup.com