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Continental Tire Extends IMSA Agreement

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Category: Latest News
Created on Saturday, 09 August 2014 13:43

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  • Continental Tire continues IMSA partnership by agreeing to multi-year extension.

  • Continental Tire to continue as entitlement sponsor of the Continental Tire SportsCar Challenge and official tire supplier for the series.

  • Continental Tire to continue as official tire supplier for P, PC and GTD classes in the TUDOR United SportsCar Championship.

Ft. Mill, SC – August 9, 2014.  Continental Tire and the International Motor Sports Association (IMSA) today announced an extension of their multi-year partnership in which Continental Tire will continue as the “Official Tire of IMSA” through 2018.

As part of the agreement, Continental Tire will continue as the official tire of the TUDOR United SportsCar Championship and exclusive tire supplier and sponsor to the Prototype (P), Prototype Challenge (PC) and Grand Touring Daytona (GTD) classes. Continental Tire will also continue as entitlement sponsor and exclusive tire supplier to the Continental Tire Sports Car Challenge (CTSCC).

“We are extremely proud to continue our partnership with IMSA,” said Travis Roffler, director of marketing for Continental Tire. “We are committed to the growth and success of sports car racing in America and we are happy to continue our dedication to giving drivers, teams and manufacturers a tire with the best technologies that they can depend on every lap. It’s an honor to work with the best drivers, teams and fans in racing. We look forward to many more miles of side-by-side racing over the next several years.”

“We are very pleased to extend our relationship with Continental Tire,” said IMSA CEO, Ed Bennett. “As we continue to build the TUDOR United SportsCar Championship and Continental Tire SportsCar Challenge, it is vital to have enthusiastic partners to help us grow the sport. Continental Tire has been and will continue to be one of our most active and supportive partners.”

Continental Tire will continue to use its exclusive racing tire from its ExtremeContactTM line of tires. Continental has incorporated a variety of technologies into a tire that is durable and provides the performance that professional teams and drivers demand, and have come to trust. Continental Tire will continue to provide full, first-class at-track support at all TUDOR Championship and Continental Tire Challenge events as well.

As part of the agreement, Continental Tire will continue to receive logo placement on cars in classes where its tires are used. Continental Tire also will activate at-track via hospitality, signage, event entitlements and other marketing initiatives; along with support for the series off-track through a variety of promotions, marketing events and TV.

Continental Tire debuted as entitlement sponsor and exclusive tire supplier for the Continental Tire Challenge in 2010. In 2011, the global company became the official tire of GRAND-AM as well as exclusive tire supplier to both the Continental Tire Challenge and Rolex Sports Car Series. At the Twelve Hours of Sebring, in March of 2013, Continental Tire debuted as the presenting sponsor and exclusive tire provider for the PC class in the American Le Mans Series presented by Tequila Patrón (ALMS). Continental Tire embarked on the future with IMSA beginning in 2014 and looks to continue its support and growth with the sport over the next several years. Come into the paddock with us @continentaltire, #tiresrule.

IMSA The International Motor Sports Association, LLC (IMSA) was originally founded in 1969 with a long and rich history in sports car racing.  Today, IMSA is the sanctioning body of the TUDOR United SportsCar Championship, the premier sports car racing series in North America. IMSA also sanctions the Continental Tire SportsCar Challenge and the Cooper Tires Prototype Lites Powered by Mazda, as well as four single-make series: Porsche GT3 Cup Challenge USA by Yokohama; Ultra 94 Porsche GT3 Cup Challenge Canada by Michelin; Ferrari Challenge North America; and Lamborghini Super Trofeo North America. IMSA – a company within the NASCAR Group – is the exclusive strategic partner in North America with the Automobile Club de l'Ouest (ACO) which operates the 24 Hours of Le Mans as a part of the FIA World Endurance Championship. The partnership enables selected TUDOR Championship competitors to earn automatic entries into the prestigious 24 Hours of Le Mans.

 

About Continental AG

With provisional sales of around €33.3 billion in 2013, Continental is one of the world’s leading automotive suppliers. As a provider of brake systems, systems and components for powertrains and chassis, instrumentation, infotainment solutions, vehicle electronics, tires, and technical elastomers, Continental contributes to enhanced driving safety and global climate protection. Continental is also an expert partner in networked automobile communication. Continental currently employs around 178,000 people in 49 countries.

About Continental Tire the Americas

Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets.  Our ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and reduce CO2 emissions.  Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America.  Continental Tire is a proud supporter of IMSA, Major League Soccer (MLS), West Coast Customs, Lingenfelter Performance Engineering, and Petty’s Garage.

 

Media Contacts:

Sheri Herrmann PLT Communications Coordinator Continental Tire The Americas 1830 MacMillan Park Drive Fort Mill, SC; 29707 Phone: +1-(704)583-8151 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Online media database: www.mediacenter.continental-corporation.com North America online media database: www.CTAMedia.com

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