Continental Tire Named Official Tire of AYSO
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- Created on Tuesday, 23 June 2015 09:03
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American Youth Soccer Organization teams up with Continental Tire for multi-year partnership.
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Partnership includes presenting sponsor of the Safe Haven program.
Ft. Mill, S.C. – June 22, 2015. Continental Tire announced today that they have signed a deal with the American Youth Soccer Organization (AYSO) to become the official tire of the club. The multi-year agreement also names Continental Tire the presenting sponsor of the Safe Haven® program, a child and volunteer safety program. Continental’s passion for soccer runs deep as this partnership adds to Continental’s robust soccer portfolio which includes partnerships with Major League Soccer (MLS) and U.S. Soccer.
“Soccer is a global platform for Continental and youth soccer is the next piece of the puzzle for us,” said Travis Roffler, director of marketing for Continental Tire. “We are especially excited to sponsor the Safe Haven® program, as safety is at the core of our business. We look forward to sharing with the parents of AYSO, important tips to keep their family safe while on the road driving their kids to and from practice.”
Ian McMahon, executive director of AYSO, agreed saying, “Having Continental Tire on board with AYSO is a huge asset to our Safe Haven® program and our plans to support your family’s safety on and off the field. Their experience in the professional soccer space makes for an easy transition into the AYSO family, but I think this partnership will be the closest to their heart.”
AYSO is the largest soccer club in the US with 500,000 million players and over six million alumni. In addition to signage at events, Continental Tire will be included on all AYSO registration TV commercials seen this year on FOX Sports network.
The AYSO Safe Haven® program, presented by Continental Tire, is a unique child safety program for the world’s biggest youth soccer club. Safe Haven® training is required for every registered AYSO coach, referee, administrator and volunteer helper. More details about the Safe Haven® program can be found at SafeSoccerKids.org, a family’s one-stop source for handy tips, advice and information on the best practices to make sure your child’s soccer experience is both physically and emotionally a fun, safe and healthy one.
Tweet us your love of soccer @continentaltire using #SoccerLove.
About AYSO AYSO was founded in Torrance, Calif., in 1964 and is celebrating its 50th anniversary in 2014. It was the dream of a group of devoted soccer enthusiasts who started the organization out of their own garage with nine teams. Today, the national non-profit has more than 50,000 teams, nearly 900 leagues, and 500,000 players nationwide. Its alumni tops 6,000,000, including some of the top professional soccer players in the U.S. AYSO is founded on Six Philosophies which include Everyone Plays®, Balanced Teams, Open Registration, Positive Coaching, Good Sportsmanship and Player Development.
Continental Tire the Americas
Based in Fort Mill, S.C., Continental Tire the Americas, LLC manufactures and distributes a complete premium line of passenger, light truck and commercial tires for original equipment and replacement markets. Our ultra-high, performance tires include award-winning technologies that focus on safety, help save money, and reduce CO2 emissions. Continental’s premium products are available at leading independent tire dealers, car dealers, and mass retail companies across North America. Continental Tire is a proud supporter of IMSA, Major League Soccer (MLS), West Coast Customs, Lingenfelter Performance Engineering, and Petty’s Garage.
Continental AG
Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated preliminary sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental currently employs approximately 200,000 people in 53 countries.
Media Contact
Sheri Herrmann PLT Communications Coordinator Continental Tire The Americas 1830 MacMillan Park Drive Fort Mill, SC 29707 Phone: +1-(704)583-8151 Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Online media database: www.mediacenter.continental-corporation.com North America online media database: www.CTAMedia.com
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