Campbell to Acquire Plum Organics, a Leading Premium, Organic Kids Nutrition Company
Campbell Enters Rapidly-Growing Premium Baby Food Category; Expands
Core Business in
Baby food is an approximately
The acquisition of Plum will provide Campbell with an attractive
platform to extend its core categories of simple meals, snacks and
beverages and enhance its access to a new generation of consumers.
Plum’s products have strong distribution in key customer channels,
including online, natural and baby specialty outlets. With the addition
of Plum Organics' products, Campbell’s portfolio of kids-focused soups,
beverages and snacks will have annual sales of more than
Plum, started in 2007 by co-founder
Grimmer said, “Plum was founded by a group of parents on a mission to give the very best food to our little ones. To date, we’ve made a huge impact serving over 200 million organic meals and snacks. Joining the Campbell family will allow us to amplify our mission to reach even more little ones on a global scale. We look forward to building an exciting future together.”
Top Plum products include organic baby food in convenient squeezable pouches; “Super Puffs,” a line of bite-sized nutritious puffed snacks; “Plum Mighty Four,” a new line of nutritious toddler snack pouches; and “Plum Kids” “Mashups,” a line of fun squeezable fruit, veggies and Greek yogurt.
Campbell plans to operate Plum as a standalone business within its
Alexander said, “Plum Organics has deep connections and strong appeal with young parents. We believe that the combination of Plum’s brands and unique products with Campbell’s brand-building capabilities, consumer insights expertise and supply chain resources will help accelerate the brand’s growth.”
Plum Organics generated
Campbell will fund the acquisition through available credit. The closing of the transaction is subject to regulatory approvals and customary closing conditions and is expected to occur in the fourth quarter of fiscal 2013.
About
About Plum Organics
Plum Organics® is a pioneer and a leading provider of premium,
nutritious organic baby food, toddler and kid snack food products.
Recognized for their unique, culinary-inspired recipes and a modern
approach to family nutrition, Plum offers a complete line of organic
products that ensure healthy eating from the highchair to the lunchbox™.
Plum has dedicated its social mission to delivering nutrient rich,
organic food into the hands of little ones in need across America.
Forward-Looking Statements
This release contains "forward-looking statements." Forward-looking
statements can be identified by words such as "anticipates," "intends,"
"plans," "believes," "estimates," "expects" and similar references to
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not limited to, statements we make on the expected impact of the
Source:
Campbell Soup Company Carla Burigatto (Media) 856-342-3737 or Jennifer Driscoll (Analysts / Investors) 856-342-6081