There were 41 press releases posted in the last 24 hours and 128,431 in the last 365 days.

EIN Presswire Blog

Welcome to my blog. I founded EIN News in 1995 and have been developing our news media products ever since. I'd like to share with you some of the success stories, important facts, random thoughts and useful tips that have helped us stay on top for almost 20 years.


23 Posts
  • Published on 20 May 2014 19:14 GMT

    Press Release Mistakes Can Have a Severe Impact on Your Brand Image


    Writing a press release doesn’t seem like a difficult job. You’ve got a story, you’ve got sufficient information, and you’ve got a good press release distribution list. You draft it, proof read it, and spread it all round. However, when you measure the results, you’re disappointed. What went wrong? Why couldn’t you achieve what you desired?

    The truth is that most press releases that you write are yet to achieve the perfection that is required for them to catch people’s attention. You write press releases that appeal you but may not interest other readers. Common PR mistakes are still being committed by almost every brand but the new and upcoming ones are more likely to commit them. Are you still making these mistakes? Let’s check it out.

    Lack of information

    This is one of the biggest mistakes that most companies make. It is very easy to draft a press release of 800 words but it is very difficult to fill it with worthy content. Many times you think you have really interesting information that people would like to know. However, the truth is that not everyone is interested. A business journalist may not be interested in the recent CSR activity that you hosted, whereas a city reporter may not be interested in knowing about your financial results.

    If your press releases sound boring and more like sales copy that are full of hype and promotional language, they are sure to be ignored. Audiences are very smart and do not prefer reading just anything that they come across. If you want your news to be read, write something informative without blatantly advertising.

    Not using the inverted pyramid style

    Even if you have something worthy, if you don’t know how to present it, you are committing a costly mistake. The inverted pyramid style of writing is strongly recommended for press releases. You write the most important information at the top, followed by less and then, the least important information. No matter how interesting your release is, people will rarely read it till the end. It is now proven that most people just read the first few lines of any content and therefore, your opening lines and title should be information packed. This way, you will have more chances of people getting your information and not skipping it.

    Not experimenting

    Yes! Why do you hesitate from experimenting? Why stick to the same boring style of writing? Why not include the links of your social profiles and let people get complete details of what you are and what you have been doing these days? People love innovation. They would love it if you provide them something entertaining and creative to do. They will appreciate if you don’t waste their time and make it easier for them to do their research and draft their copy.
    These are just a few mistakes that brands frequently make, thereby degrading the effectiveness of their press releases. To find out more about how to draft effective press releases, keep reading our blog.
  • Published on 21 Apr 2014 13:58 GMT

    The Social Media Press Release: What Works and What Doesn’t

    The craze of social media is on a high. The entire audience is hooked up there and if you are not on social platforms, you may be missing something really big. While individuals are busy connecting with likeminded people and friends, companies are … read more

  • Published on 27 Mar 2014 15:04 GMT

    Top 5 Problems to Avoid When Submitting a Press Release

    Press release creation is no less than an examination session, where one needs to be careful and attentive. The facts and information you are sharing to the journalist and target audience must be well-presented to sustain the expectation of both. One … read more

  • Published on 14 Mar 2014 15:47 GMT

    Five Reasons Why Entrepreneurs Should Use Press Release Services

    A press release service offers a good source of exposure. It informs the customers about a new business or company. They get to know about new market trends and changes. It is search engine optimized to find best items. The press release of a business … read more

  • Published on 28 Feb 2014 18:35 GMT

    The Power of Press Release Submissions

    Press releases have become one of the most effective means of promoting your product or service. Press release submissions have the power to turn the audience in your favor and generate a positive ‘word of mouth’ in the public. They promote your name in … read more

  • Published on 09 Jan 2014 16:39 GMT

    PR Distribution: Choosing Footprints of Exposure

    You no longer need to use a single press release distribution service on an exclusive basis. Why? Because no one service will get you in front of all the targets you are looking for. The world of information distribution is too big for that. So it's … read more

  • Published on 08 Jan 2014 18:55 GMT

    What’s new in 2014 at EIN Presswire? We’ve added 100 new publications to our distribution.

    It’s all about the distribution. That’s why we’ve added 100 new publications to our press release distribution network. Take a look at the entire list here: http://www.einpresswire.com/distribution-all . What more do you need? How about a report … read more

  • Published on 06 Dec 2013 18:32 GMT

    Top 3 Press Release Trends to Follow in 2014

    Top 3 press release trends that you must follow in 2014 Press release writing has seen a dramatic change in past few decades. The conventional layouts and formats have become obsolete and social media releases are in demand. In this age of information … read more

  • Published on 21 Nov 2013 14:03 GMT

    8 Ways to Effectively Optimize your Press Release for SEO

    Search engine optimization has seen tremendous changes in the recent years. The SEO tricks of past years have become obsolete and are no longer effective. In fact they can seriously affect your ranking and can even have you considered as a fraudulent … read more

  • Published on 19 Nov 2013 15:36 GMT

    How to Write a Press Release That Will Get You Maximum Attention

    How to Write a Press Release That Will Get You Maximum Attention Mass media has become the greatest distributor of facts and information across the globe. With time, this media has become equipped with all the possible technologies that can be used for … read more

  • Published on 18 Nov 2013 15:36 GMT

    4 Ways to Improve Your Press Release Submissions and SEO efforts

    4 Ways to Improve Your Press Release Submissions and SEO efforts In the instantaneous social media world, you might think that a press release has lost its relevance. However, this is mere assumptions of online marketing strategists. In the extensive … read more

  • Published on 11 Nov 2013 21:46 GMT

    Press release distribution services: are they worth the money?

    Online marketing is a strategy that must be planned carefully in order to get the maximum attention of your audience. With the whole world hooking up on the World Wide Web, businesses have started investing more on online publicity and promotion instead … read more

  • Published on 29 Oct 2013 13:58 GMT

    How to Avoid Spammers and Select a PR Service

    How to select a reliable press release submission service Press releases are a wonderful way to announce the recent development within your company, thereby attracting your target audience that will in turn increase your business prospects. Although it … read more

  • Published on 15 Oct 2013 14:09 GMT

    Benefits Of Press Release Distribution Services

    I am often asked by potential clients, what are the benefits of using a PR distribution service like the EIN Presswire. I thought I would write a bit about that today.... read more

  • Published on 22 Jul 2013 20:22 GMT

    Why use a Press Release Service?

    I just got off the phone with a potential client that asked, “Why should I use a press release service when I can just post to FB and Twitter?” That got me thinking. News is a `now'- product and people are constantly searching for the latest … read more

  • Published on 15 Jul 2013 15:26 GMT

    How to Select a Press Release Service

    I get asked all the time how to choose a press release distribution service. First I suggest defining your goal. If your goal is merely to increase SEO then you are cutting yourself short. PR can do so much more. Not only can you get the word about … read more

  • Published on 09 Jul 2013 15:12 GMT

    I'd like to welcome a new EIN Presswire client: OMICS

    OMICS is the newest EIN Presswire client to take advantage of our press release distribution services. "OMICS Group through its Open Access Initiative is committed to make genuine and reliable contributions to the scientific community. OMICS … read more

  • Published on 27 Jun 2013 15:01 GMT

    I wanted to provide a short update related to the EIN Events & Conferences Directory.

    Simply put, it keeps getting better. More traffic. More submissions. Greater Exposure. As a reminder, we trust that you will be listing EIN News as a media partner. Our details, logs, etc can be found here: http://events.einnews.com/info Even though … read more