There were 413 press releases posted in the last 24 hours and 158,387 in the last 365 days.

Press release distribution services: are they worth the money?

Online marketing is a strategy that must be planned carefully in order to get the maximum attention of your audience. With the whole world hooking up on the World Wide Web, businesses have started investing more on online publicity and promotion instead of conventional media. However, choosing the online platform that optimizes your budget can be tricky. Most companies prefer using social media to reach their target audience failing to take advantage of other important platforms that can do wonders for them. One such platform that companies with limited marketing budgets often ignore is the paid press release distribution service.

Press releases have always been a popular mode of conveying company related information to current and prospective customers and any other person who takes interest in the business. With the evolution of World Wide Web, press release distribution has also seen a dramatic change. These days, you can easily find professional press release distribution companies who claim to distribute your release to your target audience in order to generate maximum outcome from it. Although many of them are not genuine and are just created for cheating people, there are genuine press release distribution services that can actually serve their purpose.

With marketing budgets being always cut short, companies often find it difficult to choose the exact means of reaching their target audience. Press release distribution therefore, is often not included in the list. If you are one of the marketing strategists who recommend this to companies, be aware; you are missing out on the immense opportunities that press release distribution offers for you.

A good press release submission strategy can help you stay connected with your audience in a positive and engaging way. Through your press release, you will be able to share newsworthy information with them, thereby generating interest. No other medium gives you this facility. When you share positive news about your company, people will start thinking positively about you. PR submission services can help you distribute your news to the most appropriate sites so that it reaches your audience. As more and more people will read your news and like it, they will click your link to visit your site. This will increase the traffic to your website. Further, PR sites that have good page ranking and back-links, will certainly increase your rankings in search engines.

The benefits that PR submission offers are matchless. Being seen in the media will portray you as reliable and one of the best in the industry and therefore, you must not leave out press release submissions.