There were 422 press releases posted in the last 24 hours and 150,291 in the last 365 days.

Five Reasons Why Entrepreneurs Should Use Press Release Services


A press release service offers a good source of exposure. It informs the customers about a new business or company. They get to know about new market trends and changes. It is search engine optimized to find best items. The press release of a business is carefully edited and altered around related keywords to improve its visibility in search engines. It reaches many people quickly and is a great way to cope with constant market changes and competition.

Here are five reasons which describe why using a press release service is a good option:

• Instant and quick visibility- The first reason that increases the importance of press release services is instant visibility. A business gets instant popularity from a press release report. It gets picked up by many reliable news websites and reaches thousands of people. If the searched keyword is matching with keywords in the PR then the reader will find that PR in search engines and be made aware about the company’s products and services.

• Increased sales volume- Another reason which makes press release distribution beneficial is increased sales volume. After gaining knowledge about new products people look forward to purchasing them and thus net sales of the company improves. This tactic is mostly common with small and new businesses. They need more customers for growth and expansion. Press releases which carry free offers for customers can generate big business profits.

• High level of trust and reliability- Enhanced trust and reliability are also reasons that make press releases beneficial. Generally, people use Google to search for information about a company. They try to gain maximum information before hiring any kind of service. In such a situation, a well optimized press release may help improve your business. People will know about your business and will have a sense of trust. Press releases remain accessible for a very long period of time and if a person discovers an old PR, he will find that the company has been in business for a while.

• Inbound link building- Every PR carries links which go back to the website. These links give direct traffic on the website and play a big role in increasing its popularity. The rank gets a new rise in different search engines.

• Traffic on website- the last reason that increases the need of press release service is website traffic. When a business publishes its PR report the amount of traffic to its website increases especially in the initial one or two weeks.

So, these are the five main reasons that describe why a business owner should use a press release service. It’s a cost effective and efficient tool for expanding and growing. New companies should consider this to increase profits and growth.