The FOMO Trap in Live Shopping e-commerce: Why Mega-Event Impulse Buys Are an Operational Liability
ARCA WW COO Sebastián Castellanos Duque explains why chasing viral spikes in live shopping during global sporting events is a supply chain liability MIAMI, FL, UNITED STATES, June 12, 2026 /EINPresswire.com/ -- As the world’s most watched sporting event …